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LICENSE TO PLAY GLOBALLY

SPLiCE 17th Anniversary & World IP Day

Virtual | Monday, April 26 | 2:00 pm - 5:00 pm EDT

As SPLiCE celebrates its 17th anniversary and the World IP Day on April 26,

we will address global thought leadership on ways

to protect, promote, and enhance brand integrity through licensing.

Hershey x Changi Airport Event

Andy Paladino, Sr. Manager, Global Licensing, The Hershey Licensing Company

Inspired by the iconic Hershey’s Chocolate World store found in New York’s Times Square, Changi Airport and The HERSHEY Company are proud to bring the bright lights and big city excitement of Broadway and Times Square to Singapore residents. Modeled after the Amazing Candy Machine in the New York store, there are 8 flavours of chocolates to choose from, with 3 new to Changi flavours.

Tied Up Designs & Shady Practices: Conflict of Laws

Dr Julian M Potter LLM, Partner, Chartered and European Patent Attorney,

Higher Courts Litigator, WP Thompson, London

Unregistered Community Designs (UCDs) ceased to be valid in the UK following Brexit.

UK & EU registered designs provide protection based closely on drawings in registration.

Unauthorized: Case Study Nike Air Force 1 USPS

Christopher Karpenko, Executive Director of Brand Marketing, United States Postal Service

The U.S. Postal Service (U.S.P.S.) called out Nike for using their intellectual property in its Nike Air Force 1 USPS. The U.S.P.S. summarized that the agency will take whatever actions deemed necessary to protect its valuable IP rights. The irony is that Nike is known to be aggressively protective of its own IP. We will discuss the case study of actions taken and where the case stands today. Join us for an authentic conversation of brand protection. 

Legal Breakout ThinkIn Session & Networking

Breakout ThinkIn session for all attendees with global experts to discuss the ways in which we can protect our brands and IP from misuse. We will focus on the USPS case study and Unregistered Community Designs in the UK and EU.

DE&I x Global Licensing Breakout ThinkIn Session

Breakout ThinkIn session for all attendees with global experts to discuss the ways in which we can embrace DE&I in the licensing model. We will look at The Walt Disney Company’s DE&I initiatives with open Q&A. Our conversation will focus to support a 360-lens for licensing program commitments. We will explore:

• International DE&I engagement • Product & Marketing DE&I Screening

• One theme, one program: how core objectives can cascade to licensees and suppliers

• Inspiration & content

What Matters to Consumers Today?

Leigh Ann Schwarzkopf, Co-founder, Project Partners Network

Michelle Lamb, Co-founder, Marketing Directions, Inc., and Editorial Director, The Trend Curve
Tom Mirabile, Principal & Founder, Springboard Futures

Universal themes for companies that are “trend- or consumer-aware”.

To be authentic, a licensor needs to understand its’ consumer.

What trends are coming in, going out, and the future.

Generational nuances.

After Hours Team Building

Registration is open for SPLiCE Members only.

Should you have any questions please contact

Coordinator@SPLiCEonline.com

*****

Society of Product Licensors Committed to Excellence (SPLiCE),

founded on April 26, 2004, maintains a vision to continuously improve brand licensing. We are a community of licensors who share best practices

to protect, promote and enhance brand integrity.

About World IP Day

In 2000, WIPO's member states designated April 26 – the day on which the WIPO Convention came into force in 1970 – as World IP Day with the aim of increasing general understanding of IP. Since then, World IP Day has offered a unique opportunity each year to join with others around the globe to consider how IP contributes to the flourishing of music and the arts and to driving the technological innovation that helps shape our world.

Visit the World IP Day 2021 website for more information.

This year’s World IP Day campaign maps key IP-related issues that come into play when taking ideas to the market. We explore the practical IP issues and challenges that will arise on that journey and how to manage them. We take a closer look at identifying, protecting, and leveraging IP assets for business growth, and the business opportunities that can flow from IP licensing.

“SPLiCE is important to me and my company because it keeps me on the forefront of the licensing industry and I learn from the very best”

Brand Licensing Manager