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SPLiCE Licensors Workshop 2022 - VIRTUAL Edition

Celebrate our 20th anniversary of SPLiCE Licensors Workshop VIRTUAL Edition on Hopin, Sep 28-29. This is a unique annual membership event offers SPLiCE benchmark teams to voice current tools and best practices.

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Time & Location

Sep 28, 2022, 12:00 PM EDT – Sep 29, 2022, 5:00 PM EDT

Virtual in Hopin

About the Event

Celebrate our 20th anniversary of SPLiCE Licensors Workshop! 

Licensors Workshop 2022 VIRTUAL Edition will be hosted on Hopin, September 28 and 29. 

  • The virtual conversation will continue from our onsite event hosted with SPLiCE Member, The Biltmore Company. We will feature networking on Hopin beginning September 20th. 
  • Virtual event presentations will feature a practical approach to findings from benchmark studies with traditional graphs, tangible checklists, models, and presentations for the attendees. Some presentations will feature case studies and others will include benchmark team findings with traditional PowerPoints. 
  • The registration ticket is $750 for one individual and $1,200 for two individuals. 


10:30 am Pre-recorded SPLiCE Chairman Roundup! State of the Union Covering 20 years presented at Biltmore Estate

12:00 pm HOPIN Welcome to Networking!

Þ Set time aside to go into matchmaking and meet your SPLiCE colleagues!

Þ Plan to meet before the formal agenda begins in your own Hopin room, we will show you how!

1:00 pm  SPLiCE State of The Union SPLiCE Leadership Trends & State of The Union

Þ Jose Barrios, Chairman | Kimberly Kociencki, CEO

Þ Highlights of aggregated data from the 2022 SPLiCE Primary Member survey

1:45 pm  Composition, Trends, and Talent Retention SPLiCE Organizational Structure Benchmark Study

Þ Dan Croft, HP Inc. | YOY Survey data and case studies with insights from our Benchmark Team Members

Þ Katherine Vujovich, Cummins

Þ Dave Carroll, Motorola

Þ Stephen Ulik, Rheem

2:30 pm Retail Streams for Cocktail & Culinary

Þ Andy Paladino, The Hershey Company | Trends update for cocktail & culinary licensing

Þ John Larson, The Coca-Cola Company | Fanta and Mentos

Þ Tracey Murphy, Newell Brands | Ortega Street Taco Seasoning Packets

3:30 pm  SPLiCE Brand Vignette Best Practices and Lessons Learned Presenters contact Kimberly to present!

Jose Barrios | HP Inc. Franchising, Subscriptions, Blended Technology & Brand Licensing

Þ Best practices and lessons learned regarding IP protection and innovative expansion.

4:00 pm  Benchmark Breakouts planning for 2023:

Þ Brand Extensions

4:30 pm Adjourn


12:00 pm HOPIN Welcome to networking!

Þ Set time aside to go into matchmaking and meet your SPLiCE colleagues!

Þ Plan to meet in your own Hopin room; we can show you how in our Team Huddle!

1:00 pm Biltmore: A Laboratory of Ideas

Þ Donnette Miller, Head of Licensing, The Biltmore Company

1:30 pm Legal & Product Regulatory Compliance Updates in 2022

Best practice oversight surrounding brand protection from an industry perspective.

Þ Marc Schwartz, Bob Mackie Design Group | Legal NFT & Digital Assets

Þ Manny Grace, The Walt Disney Company | Product Regulatory Compliance

Þ Laura Colca, SPLiCE Corporate Counsel | Amicus Brief Update

Þ Testing Labs & Altered Reports: Open conversation

2:15 pm  Practical Guidance to Monitor Outsourced Contractors for Licensing Programs

Social Accountability Best Practices and Case Studies  Molly Haragan and Tammy Leber: The Hershey Company

Þ Contract language that can support the prequalification of licensees and steps of due diligence for the brand owner.

Þ Manufacturing forms completed by the factory are then reviewed by quality, compliance, and social compliance teams. All consumer products and food products subject to review.

Margaret Erquiaga and Tori Zins: NBCUniversal

Þ Subcontracting do's and don'ts along with process guidelines for consideration.

Best Practices:

Þ Brian Bowers, Crayola

Þ Elizabeth Morris, Dole Food Company

Þ Danielle Avington, U.S. Air & Space Forces IP Management

3:00 pm Conversation Around All Benefits of Audits Royalty Collection Benchmark Team, in order of presenter

Þ Adrienne Davis, Caterpillar Inc. | Selection of an auditor: Being respectful

Þ Michael Blackman, The Hershey Company | ROI: Relate findings back to internal best practices

Þ Mercedes Alvarez, HP Inc. | Contract stipulations are being implemented into the business operations

3:30 pm   Benchmark & Committee Breakouts planning for 2023:

Þ International Benchmark Study and What It Means for Licensors in SPLiCE International Benchmark Committee

Þ International Conference & Licensors Summit Development & Education Committees

Þ Building Our SPLiCE Base Membership Committee

4:30 pm  Adjourn

Join The American Red Cross, AT&T, The Biltmore Company, Bob Mackie Design Group, Ltd., Boy Scouts of America, Caterpillar Inc., Church & Dwight, The Clorox Company, The Coca-Cola Company, Crayola, Cummins Inc.,

Deere & Company, Dole Food Company, Inc., DuPont de Nemours Inc., Electrolux Global Brand Licensing,

Hamilton Beach Brands, Hasbro, Inc., The Hershey Company, HP Inc., Honeywell International Inc., Just Born,

Life is Good, Mack Trucks, McCormick & Company, McDonald’s Corporation, McIlhenny Company,

Mondelēz International, Inc., Monster Products, Inc., NBCUniversal, Newell Brands, The Ohio State University,

The Procter & Gamble Company, Travel + Leisure, United States Air & Space Forces IP, United States Army,

United States Marine Corps, United States Navy, United States Postal Service, University of Southern California,

The Walt Disney Company, Zippo Manufacturing Company …

with almost 60% of our membership base attending, this is the list you want to be on!

2023 Outlook for SPLiCE & SPLiCE Expo Booth: Prerecording’s available to view from the event held at Biltmore 2022!

SPLiCE Licensors Workshop 2022 is a series of events: ONSITE edition hosted with SPLiCE Member, Biltmore, Ashville, NC, and ONLINE edition hosted on Hopin. The events will facilitate our State of the Union and annual Board of Directors onsite meeting. Licensors Workshop is a licensors peer-to-peer gathering of those responsible and accountable for their licensing programs offered within an academic platform. Benchmark teams and Committees voice current tools and best practices so our entire membership can benefit.

You can find SPLiCE Sponsorship opportunities to fund our event and fuel our gratitude! All sponsorships assist SPLiCE to continuously improving brand & technology licensing. Your receipt will document all sponsorship contributions. For all sponsorships, we will include your corporate logo on the Licensors Workshop event printed and digital collateral and within our SPLiCENETWORK.

Cancellation and Substitution: All registrations to attend our virtual event are transferable to a colleague from your company. If you must cancel for any reason, you must notify SPLiCE in writing by September 23, 2022, for a refund less a $200 processing fee. Cancellations received after September 26, 2022, are non-refundable. All refunds will be issued via check. Substitutions: Substitutions are only accepted if the person is from the same company. Kindly contact for additional information.

SPLiCE does not sell alcohol: ANY venues SPLiCE conducts business in are required to post age verification processes per state and federal requirements accordingly per our strict insurance requirements.


  • Virtual LW22 Team of 2

    Ticket is valid for 2 persons from same company/organization and includes all online educational sessions, benchmarking reports, networking, portfolio building, recognition, and industry updates. Attendees must be 21 years of age or older to attend.

    Sale ended
  • Virtual LW22 Individual

    Ticket is valid for 1 person and includes all online educational sessions, benchmarking reports, networking, portfolio building, recognition, and industry updates. Attendees must be 21 years of age or older to attend.

    Sale ended



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