SPLiCE International Conference 2022 | HYBRID

Welcome to SPLiCE International Conference 2022! 

THE INTERNATIONAL STAGE

October 18 & 19 | Hybrid Event: ONSITE @ Scandinavia House, New York & ONLINE @ Hopin

No matter where in the world your licensing program plays, we have the expertise to put you in the spotlight.

• Join us in New York City and online as we shine the bright lights on best practices and collaboration for Brand Opportunities.
• Our focus is to discuss benchmarking, trends, and to network on global topics related to licensing and brand enhancement.
• Open to SPLiCE Members & Global Affiliates, and qualified licensing industry stakeholders including Licensors, Brand Owners, Manufacturers, and Licensees.

ONSITE Venues:

SCANDINAVIA HOUSE | 58 Park Avenue | New York, NY 10016

Courtyard by Marriott 3 E 40th St, New York, NY 10016

Program Highlights

TUESDAY | OCTOBER 18

​

KEYNOTE ADDRESS

Razzle Dazzle: How Licensing Brings the Musical Stage Play Business from Broadway to the World

Seth Stuhl, Vice President, Business Affairs & Legal Counsel, Disney Theatrical Productions

Moderated by Kimberly Kociencki, CEO, SPLiCE

​

Digital‐First Publishing: Thru the Lens of Brand and Content Licensing

There's a defined process from product ideation to shelf. We will explore the state‐of‐technology platforms

available for immediate connection with your audience to promote programs and offerings globally.

Eric Karp, Senior Vice President, Brand Licensing, Vox Media, LLC.

Ted Larkins, Senior Vice President, Global Licensing, Octane5 International

​

Amazon Brand Protection Overview

* Amazon Global Brand Relations Manager David Pounds will provide a 2022 update on

Amazon’s Brand Protection tools and programs, and how you can leverage

these to protect your brand.

* Q&A will be offered at end of the presentation.

​

Joining‐the‐dots: connecting trademark, brand protection and licensing strategy

The importance of connecting trademark and brand protection strategy to licensing strategy

Addressing trademark infringement and counterfeiting

Market nuances, e.g. Trademark registration process/time in different markets

Using software to create efficiencies

Julius Stobbs, Founder, Stobbs IP

​

Key Considerations for Developing an International Licensing Strategy:

Planning and Partnerships

Extending your brand internationally through licensing will necessitate the creation of a comprehensive strategy - this session will outline the essential elements of that licensing strategy,

all of which must be taken into consideration at the outset.

* We will look at the steps that need to be taken from understanding brand awareness and

positioning, market, and consumer trend analysis, to trademark registrations and planning.

* The session will also cover the steps needed to execute on the plan and

the potential partnerships that may – or need to be – put in place.

* Finally, we will include a recent case study from a global corporate brand that

has just initiated a global licensing strategy.

Ciaran Coyle, President & CEO, LMCA

Colleen Baird, VP, Strategy & Business Development, LMCA

​

Business and networking development for all onsite attendees

PLUS Cheers & Nosh Reception!

​

WEDNESDAY | OCTOBER 19

International Licensing Fireside Chat: Secrets to Success: International Licensing

With experts that have actualized successful international licensing, we will dig into how and

why to get started, to best practices, to finding licensees, to risk management.

* Where to begin with launching an international program

* Identifying the right licensees to enter a new country or region

* Strategies for winding down the pre-existing licensees

* How do you go about minimizing risk for your company and your brand

* Suggested best practices and lessons learned around onboarding international licensees

Moderated by Michael Penn, SPLiCE International Benchmark Committee

Kenneth Wyse, President at Wyse Consulting

​

Licensing in the Metaverse

The Metaverse “virtual experience” continues to expand year over year.

It allows brand engagement in a way like nothing has before and

provides the potential for a very lucrative bottom line.

It’s no wonder more and more brands are licensing in the Metaverse.

Areas of presentation best practices:

* Building a Metaverse

* Brands in the Metaverse

* From Virtual to Physical

* IP meets Metaverse – legal considerations

Marty Malysz, President, Dependable Solutions, Inc.

Todd Kaufman, Vice President, Strategy & Partnerships, Beanstalk

​

Royalty Audits – It’s not only about the money.

Is the Licensee really operating in the way you think they are?

* Are products approved and sold as you envisioned

* Are you getting the marketing bang you negotiated

* Are you getting the ROI you should be

Debbie Stewart, Managing Director, InvotexIP, LLC

Kristen Anton, CPA, Director, InvotexIP, LLC

International Licensing & eCommerce Drivers

We will discuss the surprising digital platforms available

to grow your international successful licensing business.

Special Guest: Rob Johnson, Head of Licensing, McCormick & Company

Scott Stern, President/Chief Executive Officer, Norscot Group, Inc.

Onsite-only ThinkIn: Amazon Brand Protection – Optimizing Notices in Brand Registry

Amazon Global Brand Relations Manager, David Pounds, will provide helpful tips for optimizing

your notice of infringement acceptance, as well as up to date information on Brand Registry roles and

Selling roles and how these may impact licensors and licensees. Interactive Q&A.

​

​​

If you are not SPLiCE Member please request attendance. Contact Collaborate@SPLiCElicensing.com.

Qualified attendees will receive a response within 24 hours. Acceptance, based upon current by‐laws  and SPLiCE Global Affiliate Program requirements, is at the discretion of SPLiCE management.