SPLiCE Licensors Workshop (LW) is an event for SPLiCE Members only.
We feature our State of the Union and annual Board of Directors meeting.
This unique event offers an academic peer-to-peer environment for licensors to network.
Benchmark teams share current tools and voice best practices.
On trend topics are featured in open round table conversations relevant to the licensor community.
SPLiCE LICENSORS WORKSHOP 2026
- COLLABORATIVE BRANDS. INNOVATIVE ACTION. -
Apr 20 - 22, 2026
Scandinavia House, New York City
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PROGRAM HIGHLIGHTS
Keynote Welcome & Spotlights!
SPLiCE Index & State of The Union with SPLiCE Leadership
Is your licensing program impactful with contribution to brand value?
New Member Spotlights
Inspired Home Show & SPLiCE Licensing Hub
CES & Technology X Consumer Product Benchmarking
Help Me Help You HMHU
Licensed Product Show & Tell
Ripped from the Headlines: Brand Extensions That Turn Heads
Sponsored by the SPLiCE Brand Extensions Benchmark Team
Connecting with Licensees Before Inking the Deal and Ongoing Performance Indicators
Introducing the SPLiCE Measuring Licensing Performance Playbook
SPLiCE Measuring Licensing Performance Benchmark Team
SPLiCE Social Accountability & Environmental Committee
Connecting Brands to Culture Through Licensing
SPLiCE International Benchmark Committee
SPLiCE Benchmark Team Updates
Sponsored by
Cocktail & Culinary Licensing Benchmark
Legal, Anti-Counterfeiting & Trademark Law Benchmark
Organizational Design & Structure Benchmark
Product Regulatory Compliance Benchmark
Royalty Collection Benchmark
Networking Cocktail Receptions & Strolling Dinners Daily
Thursday, April 23 10:00 am to 2:00 pm Optional
NYC Scavenger Hunt on 5th Avenue ~ register in advance
Exclusive hotel with limited room block:
NH Hotel Collection New York Madison Avenue
22 East 38th Street, New York, NY 10016
Join SPLiCE Members to collaborate, learn and share!
The Biltmore Company, The Clorox Company, Deere & Company, Electrolux Global Brand Licensing, The Kraft Heinz Company, Life is Good, Mack Trucks, Inc., NBCUniversal,
The Procter & Gamble Company , The Walt Disney Company, and the list grows daily!
SPLiCE MEMBERSHIP & EDUCATION COMMITTEE
Past Events
2025 | Under Armour
Apr 8 - 10, Baltimore, Maryland
Keynote:
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Melissa Lawson, Senior Director, Global Licensing, Under Armour
2024 | McDonald's Corporation
Sep 9 - 11, Chicago, Illinois
Keynote:
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Amy S. Kovalan, Corporate Vice President & Chief Compliance Officer, McDonald's Corporation
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Cathy Choffin, Global Safety Governance & Compliance, McDonald's Corporation
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Chris Rago, Global Alliances and Partnerships, Market Manager, McDonald's Corporation
2023 | NBCUniversal
Sep 12 - 14, Universal City, California
Keynote:
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Michal Steinberg, Senior Vice President, Head of Business, Legal Affairs & Business Operations, Universal Products & Experiences
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Karen Tiongson, Vice President, Global Brand Standards, Legal, Universal Products & Experiences
2022 | Biltmore Estate & Virtual
Onsite: Sep 13 - 15, Asheville, North Carolina
Virtual: Sep 28 - 29, Hopin platform
Keynote:
-
Chase Pickering,
Vice President, Biltmore House Guest Experience, Biltmore Estate
2021 | Virtual
Featured Member: The American Red Cross
Keynote Presenters:
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Trevor Riggen,
SVP, Disaster Cycle Services,
The American Red Cross
-
David Katz,
EVP & CMO,
Randa Apparel & Accessories
2020 | Virtual
Member Host: Electrolux
Keynote Presenter:
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Ciarán Coyle,
Global Vice President & Head,
Electrolux Global Brand Licensing
Spotlight Presenter:
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Lesley Slaton Brown,
Chief Diversity Officer,
HP Inc.
2019 | U.S. Postal Service
Washington, District of Columbia
Welcome Keynote Presenter:
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Christopher Karpenko,
Executive Director of Brand Marketing,
U.S. Postal Service
2018 | Life is Good
Boston Seaport, Massachusetts
Keynote Presenters:
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Bert Jacobs, Co-Founder | Life is Good
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John Jacobs, Co-Founder | Life is Good
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Lisa Tanzer, President | Life is Good
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Steve Gross, Chief Playmaker | Life is Good Kids Foundation
2017 | Crayola
Easton, Pennsylvania
Keynote Presenters:
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Smith Holland, President & CEO, Crayola
-
Pete Ruggiero, Executive Vice President, Global Business Development & Digital Strategy
-
Warren Schorr, Vice President, Business Development and Global Licensing
-
Vicky Lozano, Senior Vice President, Crayola Experience
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Chuck Linden, Executive Vice President, Global Business Development and Digital Strategy
2016 | Brown-Forman Corporation
Nashville, Tennessee
Keynote Presenters:
-
Jeff Arnett, Master Distiller, The Jack Daniel Distillery
-
Nelson Eddy, Jack Daniel Historian
Spotlight Presenter:
-
Suzanne Sheikh, Integration Account Manager, Jimmy Kimmel Live
2015 | SPLiCE Headquarters
Buffalo, New York
Keynote Presenters:
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Byron Brown, Mayor of Buffalo
-
Mark Poloncarz, Erie County Executive
-
Joe Mohorovic, Commissioner, CPSC
2014 | Ford Motor Company
Dearborn, Michigan
Keynote Presenters:
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Elena Ford, Vice President, Global Dealer and Consumer Experience, Ford Motor Company
-
Sheryl Connelly, Manager, Global Consumer Trends and Futuring, Ford Motor Company
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Bob Kreipke, Ford Historian, Ford Motor Company
2013 | Caterpillar Headquarters
Peoria, Illinois
Keynote Presenter:
-
Doug Oberhelman, CEO, Caterpillar
2012 | 3M Innovation Center
Saint Paul, Minnesota
Keynote Presenter:
-
Ian Hardgrove, Senior Vice President, Marketing, Sales, & Communication, 3M
2011 | Biltmore Estate
Asheville, North Carolina
Keynote Presenters:
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Bill Cecil, Jr., President & CEO, The Biltmore Company
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Steve Miller, Execute Vice President, The Biltmore Company
2010 | P&G Headquarters
Cincinnati, Ohio
Keynote Presenters:
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John E. Pepper Jr., Chairman of the Board, The Walt Disney Company, and Past CEO of P&G
2009 | Stanley Black & Decker
New Britain, Connecticut
Keynote Presenter:
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John Lundgren, CEO, Stanley Black & Decker
2008 | Nike Global Headquarters
Beaverton, Oregon
Keynote Presenters:
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Nelson Farris, Global Corporate Education Director, Human Resources WHQ, Nike Inc.
-
Jerry Karver, Nike’s Vice President of Global Sourcing and Manufacturing, Nike Inc.
2007 | United States Postal Service Headquarters
Washington, D.C.
Keynote Presenter:
-
Nick Barranca, Vice President, United States Postal Service
Spotlight Presenters:
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Taryn Fransen, World Resources Institute
-
David Refkin, Time Inc.
2006 | The Coca-Cola Company
Atlanta, Georgia
Keynote Presenters:
-
Cindy Birdsong, Vice President, The Coca-Cola Company
-
Mark Greatrex, Executive Vice President, The Coca-Cola Company
-
Kimberly Kociencki, CEO, SPLiCE
2005 | The Walt Disney Company
Burbank, California
Keynote Presenters:
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Manuel G. Grace, Senior Vice President, The Walt Disney Company
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Harry Dolman, Executive Vice President, Disney Consumer Products
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Hal Stratton, Chairman of the U.S. Consumer Product Safety Commission (CPSC)
2004 | McDonald’s Corporation
Oak Brook, Illinois
Keynote Presenter:
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Peter Schaeffer, Vice President Safety and Compliance, McDonald’s Corporation
2003 | The Mansion on Delaware
Buffalo, New York
Keynote Presenter:
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Lorrie Turner, Corporate Counsel, Rich Products Corporation
SPLiCE Licensors Workshop creates unique experiences which affords our membership an opportunity to speak with other licensors across industry lines interested in
brand protection and to leverage innovation via licensing.
What makes this annual event so successful is the participation by Members who understand the need for protecting their brands from brand dilution due to consumer dissatisfaction, poor quality, and product litigation. We focus the learning opportunities within licensing from a business risk management, legal and quality perspective.
For more information on SPLiCE events contact