SPLiCE Licensors Workshop (LW) is an onsite event hosted with a SPLiCE Member Company.

LW is a SPLiCE Members-only meeting. It facilitates our State of the Union and

annual Board of Directors onsite meeting.


This unique event is a licensors peer-to-peer academic platform. It offers benchmark teams

to voice current tools and best practices. We present trending topics and feature

panel presentations relevant to the licensor community. We engage a philosophy of

divergence and convergence for idea implementation.

2020 SPLiCE Virtual Licensors Workshop

Sep 15 & Sep 22-24 · Virtual

was open for SPLiCE Members and VIP guests to collaborate for a four day event.

2020 Program Featured


‘Sustainable Licensing’ is the complete ecosystem of our industry.

Sustainable measures for success start with a strategic plan to distribution.

It is inclusive of thoughtful business, finance, legal, compliance, and marketing practices.

SPLiCE benchmark progressions exercise viable best practices for licensing program management.

We learn and share effective processes to maintain licensing business consistencies.

The analysis of licensing sustainability is our theme this year for SPLiCE Licensors Workshop.

Keynote: Making Sustainability Part of Your Purpose

Ciarán Coyle, Global Vice President & Head, Electrolux Global Brand Licensing

SPLiCE Licensors Workshop Spotlight

Lesley Slaton Brown | Chief Diversity Officer | HP Inc.

“Where in the World are You?”

International Benchmark Collaboration Where the Experts Are​

Sponsored by the SPLiCE International Committee and Benchmark Study Initiative

Electrolux • Ford Motor Company • Fruit of The Loom • Honeywell International • NBCUniversal • Playboy Enterprises • Reebok • Under Armour • Whirlpool Corporation • Williamson Dickie Mfg. Co.

Successful Food Licensing Campaigns

Presented by SPLiCE Member Brands & Licensees

Anheuser-Busch InBev and SeaPak

The Hershey Company and D.G.Yuengling & Son, Inc.

The Coca-Cola Company and Conagra Brands

McCormick & Company and George's Mixes

Sponsored by the SPLiCE Food Licensing Benchmark Initiative

Anheuser Busch-In-Bev · Brown-Forman · The Coca-Cola Company · The Henry Ford · The Hershey Company · 

Life is Good · M&M's Retail · McCormick & Company · PBS · The Walt Disney Company 

Diversity in Licensing

Organizational Structure Benchmark Study

Sponsored by the SPLiCE Organizational Structure Benchmark Study Initiative

Church & Dwight · General Motors · HP Inc. · John Deere · Meredith Corporation · Whirlpool Corporation

Who is Responsible for Sustaining Product Regulatory Compliance?

Sponsored by the SPLiCE Product Regulatory Compliance and Legal Benchmark Initiatives

Caterpillar Inc. • The Coca-Cola Company • Crayola • Deere & Company • Electrolux 

Mattel, Inc. • NBCUniversal • The Walt Disney Company • Whirlpool Corporation

Compliance Desktop Auditing 101: Education Today on Audits for Tomorrow

Benchmark Education

Sponsored by the SPLiCE Social & Environmental Responsibility Committee

Crayola • Deere & Company • Electrolux Global Brand Licensing • The Hershey Company • NBCUniversal •

United States Marine Corps • The Walt Disney Company • Westinghouse Electric Corporation


Brand Soapbox Vignettes

Storytelling of Innovation in 2020 from the Brightest Brands Globally

Help Me Help You Break Out Sessions

Contractual Best Practices, Communications, and Brand Protection

Legal, Compliance and Social & Environmental

2021 Licensing Valuation: Evaluating Your Licensing Program’s ROI

Business Development and Marketing 

First Timers and Mentors 

Team Building & Networking 


Past Events

2020 | Virtual

Member Host: Electrolux

Keynote Presenter:

  • Ciarán Coyle,

       Global Vice President & Head,

       Electrolux Global Brand Licensing

Spotlight Presenter:

  • Lesley Slaton Brown,

       Chief Diversity Officer,

       HP Inc.

Washington, District of Columbia

Welcome Keynote Presenter:

  • Christopher Karpenko,

       Executive Director of Brand Marketing,

       U.S. Postal Service

2018 | Life is Good

Boston Seaport, Massachusetts

Keynote Presenters:

  • Bert Jacobs, Co-Founder | Life is Good

  • John Jacobs, Co-Founder | Life is Good

  • Lisa Tanzer, President | Life is Good

  • Steve Gross, Chief Playmaker | Life is Good Kids Foundation

2017 | Crayola

Easton, Pennsylvania

Keynote Presenters:

  • Smith Holland, President & CEO, Crayola

  • Pete Ruggiero, Executive Vice President, Global Business Development & Digital Strategy

  • Warren Schorr, Vice President, Business Development and Global Licensing

  • Vicky Lozano, Senior Vice President, Crayola Experience

  • Chuck Linden, Executive Vice President, Global Business Development and Digital Strategy

2016 | Brown-Forman Corporation

Nashville, Tennessee

Keynote Presenters:

  • Jeff Arnett, Master Distiller, The Jack Daniel Distillery

  • Nelson Eddy, Jack Daniel Historian


Spotlight Presenter:

  • Suzanne Sheikh, Integration Account Manager, Jimmy Kimmel Live

2015 | SPLiCE Headquarters

Buffalo, New York

Keynote Presenters:


  • Byron Brown, Mayor of Buffalo

  • Mark Poloncarz, Erie County Executive

  • Joe Mohorovic, Commissioner, CPSC

2014 | Ford Motor Company 

Dearborn, Michigan

Keynote Presenters: 


  • Elena Ford, Vice President, Global Dealer and Consumer Experience, Ford Motor Company

  • Sheryl Connelly, Manager, Global Consumer Trends and Futuring, Ford Motor Company

  • Bob Kreipke, Ford Historian, Ford Motor Company

2013 | Caterpillar Headquarters

Peoria, Illinois

Keynote Presenter: 


  • Doug Oberhelman, CEO, Caterpillar

2012 | 3M Innovation Center

Saint Paul, Minnesota

Keynote Presenter: 


  • Ian Hardgrove, Senior Vice President, Marketing, Sales, & Communication, 3M

2011 | Biltmore Estate

Asheville, North Carolina

Keynote Presenters: 


  • Bill Cecil, Jr., President & CEO, The Biltmore Company

  • Steve Miller, Execute Vice President, The Biltmore Company

2010 | P&G Headquarters 

Cincinnati, Ohio

Keynote Presenters: 


  • John E. Pepper Jr., Chairman of the Board, The Walt Disney Company, and Past CEO of P&G

2009 | Stanley Black & Decker

New Britain, Connecticut

Keynote Presenter: 


  • John Lundgren, CEO, Stanley Black & Decker

2008 | Nike Global Headquarters

Beaverton, Oregon

Keynote Presenters: 


  • Nelson Farris, Global Corporate Education Director, Human Resources WHQ, Nike Inc.

  • Jerry Karver, Nike’s Vice President of Global Sourcing and Manufacturing, Nike Inc.

2007 | United States Postal Service Headquarters

Washington, D.C.

Keynote Presenter: 


  • Nick Barranca, Vice President, United States Postal Service​

Spotlight Presenters: 


  • Taryn Fransen, World Resources Institute

  • David Refkin, Time Inc.

2006 | The Coca-Cola Company

Atlanta, Georgia

Keynote Presenters: 


  • Cindy Birdsong, Vice President, The Coca-Cola Company

  • Mark Greatrex, Executive Vice President, The Coca-Cola Company

  • Kimberly Kociencki, CEO, SPLiCE

2005 | The Walt Disney Company

Burbank, California

Keynote Presenters: 


  • Manuel G. Grace, Senior Vice President, The Walt Disney Company

  • Harry Dolman, Executive Vice President, Disney Consumer Products

  • Hal Stratton, Chairman of the U.S. Consumer Product Safety Commission (CPSC)

2004 | McDonald’s Corporation

Oak Brook, Illinois

Keynote Presenter: 


  • Peter Schaeffer, Vice President Safety and Compliance, McDonald’s Corporation

2003 | The Mansion on Delaware

Buffalo, New York

Keynote Presenter: 


  • Lorrie Turner, Corporate Counsel, Rich Products Corporation

SPLiCE Licensors Workshop creates unique experiences which affords our membership an opportunity to speak with other licensors across industry lines interested in

brand protection and to leverage innovation via licensing.

What makes this annual event so successful is the participation by Members who understand the need for protecting their brands from brand dilution due to consumer dissatisfaction, poor quality, and product litigation. We focus the learning opportunities within licensing from a business risk management, legal and quality perspective.

For more information on SPLiCE events contact



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