SPLiCE Licensors Workshop (LW) is an event for SPLiCE Members only.
We feature our State of the Union and annual Board of Directors meeting.
This unique event offers an academic peer-to-peer environment for licensors to network.
Benchmark teams share current tools and voice best practices.
On trend topics are featured in open round table conversations relevant to the licensor community.
SPLiCE LICENSORS WORKSHOP 2025
· PROTECT THIS HOUSE ·
Apr 8-10, 2025
Member Host Under Armour · Baltimore, MD
*****
PROGRAM HIGHLIGHTS
Help Me Help You Q&A from all participants and presenters to share best practices to help
each other create streamlined efficiencies in their programs, the retail platform,
and the overall licensing industry
*****
Brand Protection Report to cover pillars of brand protection,
trademark law, anti-counterfeiting, sustainability, Life Cycle Digital Passport, Forecasting.
PLUS
SPLiCE Board of Directors Meeting
1st Timers & Mentors
Welcome Under Armour Keynote!
State of the Union
SPLiCE 2025 Strategic Plans and Leadership
Amicus Updates and the Threat to Licensing
New SPLiCE Member Profile Share!
Functional Breakouts feature brand enhancement & promotion and brand protection
- Brand Enhancement -
- Brand Protection -
- Recognition Luncheon & Awards Ceremony SPLiCE Membership CMTE -
- SPLiCE Licensors Workshop Celebration Gala Reception & Dinner hosted at Under Armour -
- McCormick & Company Cooking Class! -
April 10 • 2.00 - 5:00 pm CST | Only 20 seats available for cooking class
Join SPLiCE Members to collaborate, learn and share!
Arthritis Foundation, The Biltmore Company, Caterpillar Inc., Chiquita Brands, Crayola, Danone,
Deere & Company, Diageo, Dole Food Company, Electrolux, Established.Inc, Girl Scouts of America,
The Goodyear Tire & Rubber Company, Honeywell International Inc., HP Inc.,
The Kraft Heinz Company, Life Is Good, McCormick & Co., McDonald’s Corporation,
McIlhenny Company TABASCO, Michelin, Monster Products, Inc., NBCUniversal, Newell Brands,
The Ohio State University, Philips, Ping, The Procter & Gamble Company, Scouting America,
Under Armour, United States Air & Space Forces IP, United States Navy,
The Walt Disney Company, Whirlpool Corporation, Zippo Manufacturing Company
& the list grows daily …
SPLiCE MEMBERSHIP & EDUCATION COMMITTEE
Past Events
2025 | Under Armour
Apr 8 - 10, Baltimore, Maryland
Keynote:
-
Melissa Lawson, Senior Director, Global Licensing, Under Armour
2024 | McDonald's Corporation
Sep 9 - 11, Chicago, Illinois
Keynote:
-
Amy S. Kovalan, Corporate Vice President & Chief Compliance Officer, McDonald's Corporation
-
Cathy Choffin, Global Safety Governance & Compliance, McDonald's Corporation
-
Chris Rago, Global Alliances and Partnerships, Market Manager, McDonald's Corporation
2023 | NBCUniversal
Sep 12 - 14, Universal City, California
Keynote:
-
Michal Steinberg, Senior Vice President, Head of Business, Legal Affairs & Business Operations, Universal Products & Experiences
-
Karen Tiongson, Vice President, Global Brand Standards, Legal, Universal Products & Experiences
2022 | Biltmore Estate & Virtual
Onsite: Sep 13 - 15, Asheville, North Carolina
Virtual: Sep 28 - 29, Hopin platform
Keynote:
-
Chase Pickering,
Vice President, Biltmore House Guest Experience, Biltmore Estate
2021 | Virtual
Featured Member: The American Red Cross
Keynote Presenters:
-
Trevor Riggen,
SVP, Disaster Cycle Services,
The American Red Cross
-
David Katz,
EVP & CMO,
Randa Apparel & Accessories
2020 | Virtual
Member Host: Electrolux
Keynote Presenter:
-
Ciarán Coyle,
Global Vice President & Head,
Electrolux Global Brand Licensing
Spotlight Presenter:
-
Lesley Slaton Brown,
Chief Diversity Officer,
HP Inc.
2019 | U.S. Postal Service
Washington, District of Columbia
Welcome Keynote Presenter:
-
Christopher Karpenko,
Executive Director of Brand Marketing,
U.S. Postal Service
2018 | Life is Good
Boston Seaport, Massachusetts
Keynote Presenters:
-
Bert Jacobs, Co-Founder | Life is Good
-
John Jacobs, Co-Founder | Life is Good
-
Lisa Tanzer, President | Life is Good
-
Steve Gross, Chief Playmaker | Life is Good Kids Foundation
2017 | Crayola
Easton, Pennsylvania
Keynote Presenters:
-
Smith Holland, President & CEO, Crayola
-
Pete Ruggiero, Executive Vice President, Global Business Development & Digital Strategy
-
Warren Schorr, Vice President, Business Development and Global Licensing
-
Vicky Lozano, Senior Vice President, Crayola Experience
-
Chuck Linden, Executive Vice President, Global Business Development and Digital Strategy
2016 | Brown-Forman Corporation
Nashville, Tennessee
Keynote Presenters:
-
Jeff Arnett, Master Distiller, The Jack Daniel Distillery
-
Nelson Eddy, Jack Daniel Historian
Spotlight Presenter:
-
Suzanne Sheikh, Integration Account Manager, Jimmy Kimmel Live
2015 | SPLiCE Headquarters
Buffalo, New York
Keynote Presenters:
-
Byron Brown, Mayor of Buffalo
-
Mark Poloncarz, Erie County Executive
-
Joe Mohorovic, Commissioner, CPSC
2014 | Ford Motor Company
Dearborn, Michigan
Keynote Presenters:
-
Elena Ford, Vice President, Global Dealer and Consumer Experience, Ford Motor Company
-
Sheryl Connelly, Manager, Global Consumer Trends and Futuring, Ford Motor Company
-
Bob Kreipke, Ford Historian, Ford Motor Company
2013 | Caterpillar Headquarters
Peoria, Illinois
Keynote Presenter:
-
Doug Oberhelman, CEO, Caterpillar
2012 | 3M Innovation Center
Saint Paul, Minnesota
Keynote Presenter:
-
Ian Hardgrove, Senior Vice President, Marketing, Sales, & Communication, 3M
2011 | Biltmore Estate
Asheville, North Carolina
Keynote Presenters:
-
Bill Cecil, Jr., President & CEO, The Biltmore Company
-
Steve Miller, Execute Vice President, The Biltmore Company
2010 | P&G Headquarters
Cincinnati, Ohio
Keynote Presenters:
-
John E. Pepper Jr., Chairman of the Board, The Walt Disney Company, and Past CEO of P&G
2009 | Stanley Black & Decker
New Britain, Connecticut
Keynote Presenter:
-
John Lundgren, CEO, Stanley Black & Decker
2008 | Nike Global Headquarters
Beaverton, Oregon
Keynote Presenters:
-
Nelson Farris, Global Corporate Education Director, Human Resources WHQ, Nike Inc.
-
Jerry Karver, Nike’s Vice President of Global Sourcing and Manufacturing, Nike Inc.
2007 | United States Postal Service Headquarters
Washington, D.C.
Keynote Presenter:
-
Nick Barranca, Vice President, United States Postal Service
Spotlight Presenters:
-
Taryn Fransen, World Resources Institute
-
David Refkin, Time Inc.
2006 | The Coca-Cola Company
Atlanta, Georgia
Keynote Presenters:
-
Cindy Birdsong, Vice President, The Coca-Cola Company
-
Mark Greatrex, Executive Vice President, The Coca-Cola Company
-
Kimberly Kociencki, CEO, SPLiCE
2005 | The Walt Disney Company
Burbank, California
Keynote Presenters:
-
Manuel G. Grace, Senior Vice President, The Walt Disney Company
-
Harry Dolman, Executive Vice President, Disney Consumer Products
-
Hal Stratton, Chairman of the U.S. Consumer Product Safety Commission (CPSC)
2004 | McDonald’s Corporation
Oak Brook, Illinois
Keynote Presenter:
-
Peter Schaeffer, Vice President Safety and Compliance, McDonald’s Corporation
2003 | The Mansion on Delaware
Buffalo, New York
Keynote Presenter:
-
Lorrie Turner, Corporate Counsel, Rich Products Corporation
SPLiCE Licensors Workshop creates unique experiences which affords our membership an opportunity to speak with other licensors across industry lines interested in
brand protection and to leverage innovation via licensing.
What makes this annual event so successful is the participation by Members who understand the need for protecting their brands from brand dilution due to consumer dissatisfaction, poor quality, and product litigation. We focus the learning opportunities within licensing from a business risk management, legal and quality perspective.
For more information on SPLiCE events contact