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SPLiCE Licensors Workshop (LW) is an event for SPLiCE Members only.

We feature our State of the Union and annual Board of Directors meeting.

This unique event is a licensors peer-to-peer academic platform.

Benchmark teams share current tools and voice best practices.

We present trending topics with panel presentations relevant to the licensor community.

We engage a philosophy of divergence and convergence for idea implementation.

SPLiCE Virtual Licensors Workshop 2021


September 21-23

Featured Member: The American Red Cross | Event sponsor: The Hershey Company


Pre-Event: Wednesday, September 15

First Timers & Mentors Team Building  sponsored by Team NFL!

Tuesday, September 21

Benchmarking Best Practices

SPLiCE benchmark teams have been assembling best in class practices to share with you.

The presentations will assist your licensing teams with a 360-degree perspective of your business.

Wednesday, September 22

Brand Protection

Brand protection is at the crux of IP licensing. As the world continues to adapt to current business environments, we will address the various guard rails and important resources available to you as a licensor. 

Thursday, September 23

Brand Building

You will learn the new ways brand owners are expanding global reach and meeting consumer relevancy through IP licensing. Exceptional presentations to incite how you ‘think’ about your business and what are those paradigm shifts effecting the licensing industry.

2021 Program Highlights

Chairman Address, CEO State of the Union

Kimberly A. Kociencki, CEO, SPLiCE and Paul Sammons, SPLiCE Chairman of the Board


KEYNOTE: You Make A Difference

Trevor Riggen, SVP, Disaster Cycle Services, The American Red Cross

Food Licensing During COVID & the Numbers
Andy Paladino, Senior Manager, Global Licensing, The Hershey Company

“More Power” through Licensing: Powerade Case Study
John Larson, Senior Manager, Food Licensing, The Coca-Cola Company
Guest presenter: Nancy Samani, VP of Licensing, The Jel Sert Company

From Snacking to Functional Nutrition with Mondelēz International
Jennifer Levin, Brand Licensing Manager, North America, Mondelēz International

Diversity, Equity & Inclusion in Licensing: Organizational Structure Annual Survey
Dan Croft, Director of IP Licensing, HP Inc.

SPLiCE Audit and Risk Assessment Best Practice Primer

Mercedes Alvarez, IP Licensing Portfolio Income Manager, HP Inc.

Jessica Charette, Trademark Royalty Accounting Coordinator, GM Trademark Licensing, General Motors

HMHU Breakouts: Future Benchmarking Collaborative Creative Problem Solving

Member of The Year and First Timers & Mentors Reception sponsored by HP Inc. 

Welcome with Stephen Glockenmeier,

Training Services VP Marketing and Brand Licensing, The American Red Cross

Knockoffs, Counterfeits & ITC
Ray Ashburg, Associate General Counsel, Electrolux

Amazon Brand Protection and the Counterfeit Crimes Unit
Sean Farrell, Senior Risk Manager, Amazon Counterfeit Crimes Unit (CCU)
David Pounds, Global Brand Relations Manager, Amazon Global Brand Relations (GBR)

Registering with China Customs & Sanctioned Countries
Paul Sammons, Director, Global Licensing Operations & Finance, Electrolux
Sponsored by the International Benchmark Committee

Licensors and Licensees Antitrust Compliance plus Amicus Update
Laura Colca, SPLiCE Corporate Counsel & Partner, Goldberg Segalla LLP

Kimberly Kociencki, CEO, SPLiCE

Selling Product Compliance Internally

Manny Grace, Associate General Counsel, The Walt Disney Company

Melinda Miller, Director, Merchandise Compliance - Universal Parks & Resorts, NBCUniversal

Product Safety and Compliance Collaborative Creative Problem Solving

Licensing Education: Using Licensing to Fulfill a Corporate Mission
José Barrios, IP Sales & Licensing, HP Inc.

Mayank Dhingra, Senior Education Business Leader - Middle East, Africa and Eastern Europe, HP Inc.

Christine Nasserghodsi, Managing Partner, Mirai Partners

Kenneth D. Whitfield Jr., VP of Global Business Development, Channel and GTM, Classera Inc.

KEYNOTE: Shift Happens

David J. Katz, EVP & CMO, Randa Apparel & Accessories

The Licensing Paradigm Shift

HMHU Functional Breakout: Future Brand Building Creative Conversation
Sponsored by Strategic Brand Extension and Go-To-Market Benchmark Teams

Collaborating with Positive Vibes: Mack Truck & Life is Good
Cam Creech, Brand Management, Licensing & Merchandise, Mack Trucks

Linne Kimball, Vice President, Strategic Partnerships, The Life is Good Company

Event Enhancements

Featured Member: The American Red Cross

Event Sponsor: The Hershey Company

First Timers & Mentors Team Building · sponsored by NFL

Member & Initiative of the Year Awards · sponsored by HP Inc.

Networking · sponsored by Careismatic Brands Inc. and McCormick & Company

Creative T-shirt · sponsored by Life is Good and Mack Trucks 


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Past Events

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2021 | Virtual

Featured Member: The American Red Cross

Keynote Presenters:

  • Trevor Riggen,

       SVP, Disaster Cycle Services,

       The American Red Cross

  • David Katz,

       EVP & CMO,

       Randa Apparel & Accessories

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2020 | Virtual

Member Host: Electrolux

Keynote Presenter:

  • Ciarán Coyle,

       Global Vice President & Head,

       Electrolux Global Brand Licensing

Spotlight Presenter:

  • Lesley Slaton Brown,

       Chief Diversity Officer,

       HP Inc.


Washington, District of Columbia

Welcome Keynote Presenter:

  • Christopher Karpenko,

       Executive Director of Brand Marketing,

       U.S. Postal Service

Society of Product Licensors | SPLiCE Workshop 2018 Life is Good
2018 | Life is Good

Boston Seaport, Massachusetts

Keynote Presenters:

  • Bert Jacobs, Co-Founder | Life is Good

  • John Jacobs, Co-Founder | Life is Good

  • Lisa Tanzer, President | Life is Good

  • Steve Gross, Chief Playmaker | Life is Good Kids Foundation

SPLiCE Licensors Workshop 2017 Crayola HQ
2017 | Crayola

Easton, Pennsylvania

Keynote Presenters:

  • Smith Holland, President & CEO, Crayola

  • Pete Ruggiero, Executive Vice President, Global Business Development & Digital Strategy

  • Warren Schorr, Vice President, Business Development and Global Licensing

  • Vicky Lozano, Senior Vice President, Crayola Experience

  • Chuck Linden, Executive Vice President, Global Business Development and Digital Strategy

SPLiCE Licensors Workshop 2016 Brown-Forman Nashville
2016 | Brown-Forman Corporation

Nashville, Tennessee

Keynote Presenters:

  • Jeff Arnett, Master Distiller, The Jack Daniel Distillery

  • Nelson Eddy, Jack Daniel Historian


Spotlight Presenter:

  • Suzanne Sheikh, Integration Account Manager, Jimmy Kimmel Live

SPLiCE Licensors Workshop 2015 in Buffalo
2015 | SPLiCE Headquarters

Buffalo, New York

Keynote Presenters:


  • Byron Brown, Mayor of Buffalo

  • Mark Poloncarz, Erie County Executive

  • Joe Mohorovic, Commissioner, CPSC

SPLiCE Licensors Workshop 2014 Ford Motor Company Dearborn
2014 | Ford Motor Company 

Dearborn, Michigan

Keynote Presenters: 


  • Elena Ford, Vice President, Global Dealer and Consumer Experience, Ford Motor Company

  • Sheryl Connelly, Manager, Global Consumer Trends and Futuring, Ford Motor Company

  • Bob Kreipke, Ford Historian, Ford Motor Company

SPLiCE Licensors Workshop 2013 Caterpillar HQ Peoria
2013 | Caterpillar Headquarters

Peoria, Illinois

Keynote Presenter: 


  • Doug Oberhelman, CEO, Caterpillar

SPLiCE Licensors Workshop 2012 3M Innovation Center Saint Paul
2012 | 3M Innovation Center

Saint Paul, Minnesota

Keynote Presenter: 


  • Ian Hardgrove, Senior Vice President, Marketing, Sales, & Communication, 3M

SPLiCE Licensors Workshop 2011 Biltmore Estate
2011 | Biltmore Estate

Asheville, North Carolina

Keynote Presenters: 


  • Bill Cecil, Jr., President & CEO, The Biltmore Company

  • Steve Miller, Execute Vice President, The Biltmore Company

SPLiCE Licensors Workshop 2010 P&G HQ Cincinnati
2010 | P&G Headquarters 

Cincinnati, Ohio

Keynote Presenters: 


  • John E. Pepper Jr., Chairman of the Board, The Walt Disney Company, and Past CEO of P&G

SPLiCE Licensors Workshop 2009 Stanley Black & Decker New Britain
2009 | Stanley Black & Decker

New Britain, Connecticut

Keynote Presenter: 


  • John Lundgren, CEO, Stanley Black & Decker

SPLiCE Licensors Workshop 2008 Nike Global HQ Beaverton
2008 | Nike Global Headquarters

Beaverton, Oregon

Keynote Presenters: 


  • Nelson Farris, Global Corporate Education Director, Human Resources WHQ, Nike Inc.

  • Jerry Karver, Nike’s Vice President of Global Sourcing and Manufacturing, Nike Inc.

SPLiCE Licensors Workshop 2007 United States Postal Service HQ (USPS) Washington
2007 | United States Postal Service Headquarters

Washington, D.C.

Keynote Presenter: 


  • Nick Barranca, Vice President, United States Postal Service​

Spotlight Presenters: 


  • Taryn Fransen, World Resources Institute

  • David Refkin, Time Inc.

SPLiCE Licensors Workshop 2006 The Coca-Cola Company Atlanta
2006 | The Coca-Cola Company

Atlanta, Georgia

Keynote Presenters: 


  • Cindy Birdsong, Vice President, The Coca-Cola Company

  • Mark Greatrex, Executive Vice President, The Coca-Cola Company

  • Kimberly Kociencki, CEO, SPLiCE

SPLiCE Licensors Workshop 2005 The Walt Disney Company Burbank
2005 | The Walt Disney Company

Burbank, California

Keynote Presenters: 


  • Manuel G. Grace, Senior Vice President, The Walt Disney Company

  • Harry Dolman, Executive Vice President, Disney Consumer Products

  • Hal Stratton, Chairman of the U.S. Consumer Product Safety Commission (CPSC)

SPLiCE Licensors Workshop 2004 McDonald's Corporation
2004 | McDonald’s Corporation

Oak Brook, Illinois

Keynote Presenter: 


  • Peter Schaeffer, Vice President Safety and Compliance, McDonald’s Corporation

SPLiCE Licensors Workshop 2003 The Mansion on Delaware
2003 | The Mansion on Delaware

Buffalo, New York

Keynote Presenter: 


  • Lorrie Turner, Corporate Counsel, Rich Products Corporation

SPLiCE Licensors Workshop creates unique experiences which affords our membership an opportunity to speak with other licensors across industry lines interested in

brand protection and to leverage innovation via licensing.

What makes this annual event so successful is the participation by Members who understand the need for protecting their brands from brand dilution due to consumer dissatisfaction, poor quality, and product litigation. We focus the learning opportunities within licensing from a business risk management, legal and quality perspective.

For more information on SPLiCE events contact