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Society of Product Licensors Committed to Excellence

Licensors Workshop

SPLiCE Licensors Workshop (LW) is an onsite event hosted with a SPLiCE Member Company.

LW is a SPLiCE Members-only meeting. It facilitates our State of the Union and

annual Board of Directors onsite meeting.


This unique event is a licensors peer-to-peer academic platform. It offers benchmark teams

to voice current tools and best practices. We present trending topics and feature

panel presentations relevant to the licensor community. We engage a philosophy of

divergence and convergence for idea implementation.


2019 Program Featured:


VIP Guest Panels Including:

"How a Stamp Becomes a Stamp"

William Gicker, Director of Stamp Services | U.S. Postal Service

Greg Breeding, Art Director | Journey Group Inc.

SPLiCE Benchmark Think-In: 

Hands-on deep-dive training for all attendees!

Corporate Social Responsibility & International Brand Protection Trends


Educational Panels Including:

Retail & eCommerce Spotlight Panel

What’s on the Menu? Food Licensing Best Practices

Who’s on Your Licensing Team? Talent Acquisition

Beyond Royalty Collections: A Playbook Just for SPLiCE Members

New Frontiers in Technology Licensing


Best Practices & Lessons Learned | SPLiCE 2020


SPLiCE Help Me Help You OR Learning Tracks 

Cross-functional best practice collaboration OR

Brand Protection: Contracts to Compliance

Past Events

Welcome Keynote Presenter:

  • Christopher Karpenko,

       Executive Director of Brand Marketing,

       U.S. Postal Service

Washington, District of Columbia

2018 | Life is Good

Keynote Presenters:

  • Bert Jacobs, Co-Founder | Life is Good

  • John Jacobs, Co-Founder | Life is Good

  • Lisa Tanzer, President | Life is Good

  • Steve Gross, Chief Playmaker | Life is Good Kids Foundation

Boston Seaport, Massachusetts

2017 | Crayola

Keynote Presenters:

  • Smith Holland, President & CEO, Crayola

  • Pete Ruggiero, Executive Vice President, Global Business Development & Digital Strategy

  • Warren Schorr, Vice President, Business Development and Global Licensing

  • Vicky Lozano, Senior Vice President, Crayola Experience

  • Chuck Linden, Executive Vice President, Global Business Development and Digital Strategy

Easton, Pennsylvania

2016 | Brown-Forman Corporation

Keynote Presenters:

  • Jeff Arnett, Master Distiller, The Jack Daniel Distillery

  • Nelson Eddy, Jack Daniel Historian


Spotlight Presenter:

  • Suzanne Sheikh, Integration Account Manager, Jimmy Kimmel Live

Nashville, Tennessee

2015 | SPLiCE Headquarters

Keynote Presenters:


  • Byron Brown, Mayor of Buffalo

  • Mark Poloncarz, Erie County Executive

  • Joe Mohorovic, Commissioner, CPSC

Buffalo, New York

2014 | Ford Motor Company 

Keynote Presenters: 


  • Elena Ford, Vice President, Global Dealer and Consumer Experience, Ford Motor Company

  • Sheryl Connelly, Manager, Global Consumer Trends and Futuring, Ford Motor Company

  • Bob Kreipke, Ford Historian, Ford Motor Company

Dearborn, Michigan

2013 | Caterpillar Headquarters

Keynote Presenter: 


  • Doug Oberhelman, CEO, Caterpillar

Peoria, Illinois

2012 | 3M Innovation Center

Keynote Presenter: 


  • Ian Hardgrove, Senior Vice President, Marketing, Sales, & Communication, 3M

Saint Paul, Minnesota

2011 | Biltmore Estate

Keynote Presenters: 


  • Bill Cecil, Jr., President & CEO, The Biltmore Company

  • Steve Miller, Execute Vice President, The Biltmore Company

Asheville, North Carolina

2010 | P&G Headquarters 

Keynote Presenters: 


  • John E. Pepper Jr., Chairman of the Board, The Walt Disney Company, and Past CEO of P&G

Cincinnati, Ohio

2009 | Stanley Black & Decker

Keynote Presenter: 


  • John Lundgren, CEO, Stanley Black & Decker

New Britain, Connecticut

2008 | Nike Global Headquarters

Keynote Presenters: 


  • Nelson Farris, Global Corporate Education Director, Human Resources WHQ, Nike Inc.

  • Jerry Karver, Nike’s Vice President of Global Sourcing and Manufacturing, Nike Inc.

Beaverton, Oregon

2007 | United States Postal Service Headquarters

Keynote Presenter: 


  • Nick Barranca, Vice President, United States Postal Service​

Spotlight Presenters: 


  • Taryn Fransen, World Resources Institute

  • David Refkin, Time Inc.

Washington, D.C.

2006 | The Coca-Cola Company

Keynote Presenters: 


  • Cindy Birdsong, Vice President, The Coca-Cola Company

  • Mark Greatrex, Executive Vice President, The Coca-Cola Company

  • Kimberly Kociencki, CEO, SPLiCE

Atlanta, Georgia

2005 | The Walt Disney Company

Keynote Presenters: 


  • Manuel G. Grace, Senior Vice President, The Walt Disney Company

  • Harry Dolman, Executive Vice President, Disney Consumer Products

  • Hal Stratton, Chairman of the U.S. Consumer Product Safety Commission (CPSC)

Burbank, California

2004 | McDonald’s Corporation

Keynote Presenter: 


  • Peter Schaeffer, Vice President Safety and Compliance, McDonald’s Corporation

Oak Brook, Illinois

2003 | The Mansion on Delaware

Keynote Presenter: 


  • Lorrie Turner, Corporate Counsel, Rich Products Corporation

Buffalo, New York

SPLiCE Licensors Workshop creates unique experiences which affords our membership an opportunity to speak with other licensors across industry lines interested in

brand protection and to leverage innovation via licensing.

What makes this annual event so successful is the participation by Members who understand the need for protecting their brands from brand dilution due to consumer dissatisfaction, poor quality, and product litigation. We focus the learning opportunities within licensing from a business risk management, legal and quality perspective.

For more information on SPLiCE events contact


Cancellation and Substitution: All registrations are transferable to a colleague from your company. If you must cancel for any reason you must notify SPLiCE in writing by July 1st, 2019 for a refund less a $200 processing fee. Cancellations received after July 1st, 2019 are non-refundable. All refunds will be issued via check. Substitutions: Substitutions are only accepted as long as the person is from the same company. Kindly contact SPLiCEaccounting@SPLiCEonline.com for additional information. 

SPLiCE does not sell alcohol: ANY venues SPLiCE conducts business in is required to post age verification processes per state and federal requirements accordingly per our strict insurance requirements.