SPLiCE Licensors Workshop (LW) is an event for SPLiCE Members only.

We feature our State of the Union and annual Board of Directors meeting.

This unique event is a licensors peer-to-peer academic platform.

Benchmark teams share current tools and voice best practices.

We present trending topics with panel presentations relevant to the licensor community.

We engage a philosophy of divergence and convergence for idea implementation.

SPLiCE Virtual Licensors Workshop 2021

YOU MAKE A DIFFERENCE

September 21-23

Featured Member: The American Red Cross | Event sponsor: The Hershey Company

-

Pre-Event: Wednesday, September 15

First Timers & Mentors Team Building  sponsored by Team NFL!

​

Tuesday, September 21

Benchmarking Best Practices

SPLiCE benchmark teams have been assembling best in class practices to share with you.

The presentations will assist your licensing teams with a 360-degree perspective of your business.
 

Wednesday, September 22

Brand Protection

Brand protection is at the crux of IP licensing. As the world continues to adapt to current business environments, we will address the various guard rails and important resources available to you as a licensor. 

​

Thursday, September 23

Brand Building

You will learn the new ways brand owners are expanding global reach and meeting consumer relevancy through IP licensing. Exceptional presentations to incite how you ‘think’ about your business and what are those paradigm shifts effecting the licensing industry.

​

2021 Program Highlights

​

Chairman Address, CEO State of the Union

Kimberly A. Kociencki, CEO, SPLiCE and Paul Sammons, SPLiCE Chairman of the Board

KEYNOTE: You Make A Difference

Trevor Riggen, SVP, Disaster Cycle Services, The American Red Cross

​

Food Licensing During COVID & the Numbers
Andy Paladino, Senior Manager, Global Licensing, The Hershey Company

​

“More Power” through Licensing: Powerade Case Study
John Larson, Senior Manager, Food Licensing, The Coca-Cola Company
Guest presenter: Nancy Samani, VP of Licensing, The Jel Sert Company

​

From Snacking to Functional Nutrition with Mondelēz International
Jennifer Levin, Brand Licensing Manager, North America, Mondelēz International

​

Diversity, Equity & Inclusion in Licensing: Organizational Structure Annual Survey
Dan Croft, Director of IP Licensing, HP Inc.

​

SPLiCE Audit and Risk Assessment Best Practice Primer

Mercedes Alvarez, IP Licensing Portfolio Income Manager, HP Inc.

Jessica Charette, Trademark Royalty Accounting Coordinator, GM Trademark Licensing, General Motors

​

HMHU Breakouts: Future Benchmarking Collaborative Creative Problem Solving

​

Member of The Year and First Timers & Mentors Reception sponsored by HP Inc. 

​

Welcome with Stephen Glockenmeier,

Training Services VP Marketing and Brand Licensing, The American Red Cross

​

Knockoffs, Counterfeits & ITC
Ray Ashburg, Associate General Counsel, Electrolux

​

Amazon Brand Protection and the Counterfeit Crimes Unit
Sean Farrell, Senior Risk Manager, Amazon Counterfeit Crimes Unit (CCU)
David Pounds, Global Brand Relations Manager, Amazon Global Brand Relations (GBR)

​

Registering with China Customs & Sanctioned Countries
Paul Sammons, Director, Global Licensing Operations & Finance, Electrolux
Sponsored by the International Benchmark Committee

​

Licensors and Licensees Antitrust Compliance plus Amicus Update
Laura Colca, SPLiCE Corporate Counsel & Partner, Goldberg Segalla LLP

Kimberly Kociencki, CEO, SPLiCE

​

Selling Product Compliance Internally

Manny Grace, Associate General Counsel, The Walt Disney Company

Melinda Miller, Director, Merchandise Compliance - Universal Parks & Resorts, NBCUniversal

​

Product Safety and Compliance Collaborative Creative Problem Solving

​

Licensing Education: Using Licensing to Fulfill a Corporate Mission
José Barrios, IP Sales & Licensing, HP Inc.

Mayank Dhingra, Senior Education Business Leader - Middle East, Africa and Eastern Europe, HP Inc.

Christine Nasserghodsi, Managing Partner, Mirai Partners

Kenneth D. Whitfield Jr., VP of Global Business Development, Channel and GTM, Classera Inc.

​

KEYNOTE: Shift Happens

David J. Katz, EVP & CMO, Randa Apparel & Accessories

​

The Licensing Paradigm Shift

HMHU Functional Breakout: Future Brand Building Creative Conversation
Sponsored by Strategic Brand Extension and Go-To-Market Benchmark Teams

​

Collaborating with Positive Vibes: Mack Truck & Life is Good
Cam Creech, Brand Management, Licensing & Merchandise, Mack Trucks

Linne Kimball, Vice President, Strategic Partnerships, The Life is Good Company

Event Enhancements

Featured Member: The American Red Cross

Event Sponsor: The Hershey Company

First Timers & Mentors Team Building · sponsored by NFL

Member & Initiative of the Year Awards · sponsored by HP Inc.

Networking · sponsored by Careismatic Brands Inc. and McCormick & Company

Creative T-shirt · sponsored by Life is Good and Mack Trucks 

SPLiCE EDUCATION COMMITTEE

Past Events

SPLiCE Licensors Workshop creates unique experiences which affords our membership an opportunity to speak with other licensors across industry lines interested in

brand protection and to leverage innovation via licensing.

​

What makes this annual event so successful is the participation by Members who understand the need for protecting their brands from brand dilution due to consumer dissatisfaction, poor quality, and product litigation. We focus the learning opportunities within licensing from a business risk management, legal and quality perspective.

​

For more information on SPLiCE events contact

coordinator@SPLiCEonline.com.