SPLiCE Licensors Workshop (LW) is an onsite event hosted with a SPLiCE Member Company.
LW is a SPLiCE Members-only meeting. It facilitates our State of the Union and
annual Board of Directors onsite meeting.
This unique event is a licensors peer-to-peer academic platform. It offers benchmark teams
to voice current tools and best practices. We present trending topics and feature
panel presentations relevant to the licensor community. We engage a philosophy of
divergence and convergence for idea implementation.
‘Sustainable Licensing’ is the complete ecosystem of our industry.
Sustainable measures for success start with a strategic plan to distribution.
It is inclusive of thoughtful business, finance, legal, compliance, and marketing practices.
SPLiCE benchmark progressions exercise viable best practices for licensing program management.
We learn and share effective processes to maintain licensing business consistencies.
The analysis of licensing sustainability is our theme this year for SPLiCE Licensors Workshop.
2020 Program Features
Keynote: Making Sustainability Part of Your Purpose
Ciarán Coyle, Global Vice President & Head, Electrolux Global Brand Licensing
SPLiCE Licensors Workshop Spotlight
Lesley Slaton Brown | Chief Diversity Officer | HP Inc.
“Where in the World are You?”
International Benchmark Collaboration Where the Experts Are
Michael Penn, EVP Licensing & International, Careismatic Brands Inc.
Adam Shuman, Sr. Manager, Global Licensing Operations, Under Armour
Sponsored by the SPLiCE International Committee and Benchmark Study Initiative
Electrolux • Ford Motor Company • Fruit of The Loom • Honeywell International • NBCUniversal • Playboy Enterprises • Reebok • Under Armour • Whirlpool Corporation • Williamson Dickie Mfg. Co.
Successful Food Licensing Campaigns
Presented by SPLiCE Member Brands & Licensees
Anheuser-Busch InBev and SeaPak
The Hershey Company and D.G.Yuengling & Son, Inc.
The Coca-Cola Company and Conagra Brands
McCormick & Company and George's Mixes
Sponsored by the SPLiCE Food Licensing Benchmark Initiative
Anheuser Busch-In-Bev · Brown-Forman · The Coca-Cola Company · The Henry Ford · The Hershey Company ·
Life is Good · M&M's Retail · McCormick & Company · PBS · The Walt Disney Company
Diversity in Licensing
Organizational Structure Benchmark Study
Dan Croft, Director of IP Licensing, HP Inc.
Brenda Eitelman, Manager, Chevrolet Global Trademark Licensing, General Motors
Sondra Newkirk, VP Brand Licensing, Meredith Corporation
Sponsored by the SPLiCE Organizational Structure Benchmark Study Initiative
Church & Dwight · General Motors · HP Inc. · John Deere · Meredith Corporation · Whirlpool Corporation
Who is Responsible for Sustaining Product Regulatory Compliance?
Manny Grace, Associate General Counsel, The Walt Disney Company
Danielle Klausner, Principal Counsel, The Walt Disney Company
Cheryl Possenti, Senior Partner, Goldberg Segalla LLP
Marc Schwartz, Chief Operating Officer and General Counsel, Bob Mackie Design Group, Ltd.
Karen Tiongson, Vice President, Global Brand Standards, NBCU
Sponsored by the SPLiCE Product Regulatory Compliance and Legal Benchmark Initiatives
Caterpillar Inc. • The Coca-Cola Company • Crayola • Deere & Company • Electrolux
Mattel, Inc. • NBCUniversal • The Walt Disney Company • Whirlpool Corporation
Compliance Desktop Auditing 101: Education Today on Audits for Tomorrow
Brian Bowers, Quality Engineer, Crayola
Tori Carroll, Manager, Global Brand Standards, NBCUniversal
Elizabeth Flores, Assistant Manager, International Labor Standards, The Walt Disney Company
Molly Haragan, Sr. Sustainability Analyst, Responsible Sourcing, The Hershey Company
Tammy Leber, Associate Global Licensing Manager, The Hershey Company
Sponsored by the SPLiCE Social & Environmental Responsibility Committee
Crayola • Deere & Company • Electrolux Global Brand Licensing • The Hershey Company • NBCUniversal •
United States Marine Corps • The Walt Disney Company • Westinghouse Electric Corporation
Brand Soapbox Vignettes
Storytelling of Innovation in 2020 from the Brightest Brands Globally
Help Me Help You Break Out Sessions
Contractual Best Practices, Communications, and Brand Protection
Legal, Compliance and Social & Environmental
2021 Licensing Valuation: Evaluating Your Licensing Program’s ROI
Business Development and Marketing
First Timers and Mentors
Team Building & Networking
SPLiCE EDUCATION COMMITTEE
SPLiCE Licensors Workshop creates unique experiences which affords our membership an opportunity to speak with other licensors across industry lines interested in
brand protection and to leverage innovation via licensing.
What makes this annual event so successful is the participation by Members who understand the need for protecting their brands from brand dilution due to consumer dissatisfaction, poor quality, and product litigation. We focus the learning opportunities within licensing from a business risk management, legal and quality perspective.
For more information on SPLiCE events contact
Cancellation and Substitution: All registrations are transferable to a colleague from your company. If you must cancel for any reason you must notify SPLiCE in writing by August 30th, 2020 for a refund less a $50 processing fee. Cancellations received after August 30th, 2020 are non-refundable. All refunds will be issued via check. Substitutions: Substitutions are only accepted as long as the person is from the same company. Kindly contact SPLiCEaccounting@SPLiCEonline.com for additional information.
SPLiCE does not sell alcohol: ANY venues SPLiCE conducts business in is required to post age verification processes per state and federal requirements accordingly per our strict insurance requirements.