Member Company Profiles
Scroll below to see all current SPLiCE Member Licensing Profiles
At AM General, we design, engineer, manufacture, supply and support specialized vehicles for military and commercial customers worldwide. Through our military business, we are widely recognized as the world leader in design, engineering, manufacturing and logistics support of Tactical Vehicles, having produced and sustained more than 300,000 vehicles in over 70 countries. Our products have deployed around the globe with our service members in peacetime and in war. With unmatched durability, our soldiers have depended on our iconic Humvee vehicles in the harshest and most demanding environments.
The Humvee licensing program builds upon the iconic design and spirit of the brand. Each licensed product is designed to embody the vehicle’s military heritage and its attributes of strength, versatility, durability, innovation and high performance.
The American Red Cross
The American Red Cross is one of the most respected and esteemed brands in the world.
Every day we provide humanitarian services to over 40,000 people. These services encompass providing disaster relief to communities and individuals, delivering health and safety training to organizations and individuals, supplying 40% of the nation’s blood needs and furnishing a wide variety of services to America’s military members, families, and veterans.
For many years, the American Red Cross has been consistently ranked in the top 1% among both non-profit and for-profit brands as most trustworthy and more socially responsible, straight-forward, helpful & friendly.
Our licensees include Kidde, Eton Corporation, TOMY, ACME United, First Aid Concepts and Tactical Medical.
We are the world’s leading brewer bringing people together for a better world. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Bud Light, Brahma, Cass, Jupiler, Michelob Ultra, Modelo Especial, Quilmes, and Skol. For centuries, the experience of sharing a beer has brought people and cultures together. Even in our hyper-connected, always-on world, this simple act is as meaningful today as it was generations ago. Our brand extensions division aims to reinforce the role that our beer brands already play in people’s lives. We are AB InBev. Committed to driving growth that leads to better living for more people in more places. In the US, Budweiser and Bud Light are the major licensed properties in the portfolio, while outside of the US, the business is driven by iconic local brands, like Modelo and Victoria in Mexico, Skols and Brahma in Brazil.
AT&T is a leader in brand recognition, ranking consistently in the BrandZ Top 100 Most Valuable Brands. We create connections – with each other, with what people need to thrive in their everyday lives and with the stories and experiences that matter. We are leading the way to the future - for customers, businesses and the industry. We want our Brand Values and Brand Elements to work together towards a beneficial outcome for us and our Licensees. We seek Licensees to enhance or to expand the AT&T brand into product categories and geographic territories bringing value to our customers and core products. We expect superior customer service and high quality innovative products from our AT&T licensees, in addition to strict adherence to our brand guidelines.
Learn about AT&T brand licensing, technology licensing, patent licensing and patent sales at http://about.att.com/innovation/ip
The Biltmore Company
Biltmore® is a distinguished brand in the home furnishings, bedding and bath, and gourmet and entertaining categories. Our licensed products are inspired by an original American treasure that has been a hallmark of design, style, and hospitality for more than a century. Known as America's Largest Home, Biltmore, located in the Blue Ridge Mountains of North Carolina, was completed in 1895 by George W. Vanderbilt, who decorated his home with unique and beautiful objects from around the world.
Today, guests connect with Biltmore in many ways - from visits to the estate and overnight accommodations to our successful wine business. Our licensing program extends the Biltmore experience for our 1.7 million annual guests, enabling them to enhance the beauty and comfort of their own homes with products available from over 8,000 retailers across the U.S. and internationally. Biltmore licensed products inspire confidence, creating the way for long-term relationships with our guests who have the desire to express gracious living and hospitality through quality and inspired furnishings in their home.
Still privately owned and operated by the descendants of Mr. Vanderbilt, Biltmore's greatest strengths lay in the rich legacy of the Vanderbilt family, our unwavering commitment to quality and the trust that consumers place in our brand, and our steadfast tradition of preservation and environmental stewardship. Our licensed partners include Art Classics, Ltd., Atlanta Cheesecake Company, Balsam Hill, Belk, Capel Rugs, Castelle, Fine Furniture Design, Heritage Baby Products, Larson-Juhl, Restonic, Seven Sea International USA LLC, Southern Living House Plans, The Cargo Hold-Southern Gates Jewelry, Teresa Pennington, The CopperSmith, Thomas Kinkade, Unique Stone™, Wallquest, Wildwood and Wink Gaines Photographer.
Bob Mackie Design Group, Ltd.
Costume and fashion designer Bob Mackie is a nine-time Emmy Award winner, Geoffrey Beene CFDA Lifetime Achievement Award recipient, and has three Oscar nominations. Most recently he received a 2019 Tony Award, Drama Desk Award, and Outer Critics Circle Award for his work on The Cher Show. His inventive and memorable designs have helped raise entertainers like Tina Turner, Diana Ross, Cher, Elton John, Ann-Margret, Berna¬dette Peters, Mitzi Gaynor, Carol Burnett, Bette Midler, and Pink to iconic status both onscreen and off. The Mackie brand continues to flourish with the QVC Wearable Art Fashion Collection, now 27 years old, and successful long term partnerships for fragrance, luggage, home furnishings, eyewear, and jewelry. With his choice of vibrant colors, luxurious fabrics, and intricate detail, Bob Mackie's work continues to exude timeless glamour.
Boy Scouts of America
The Boy Scouts of America is one of the nation’s largest and most prominent values-based youth development organizations, providing programs for young people that build character.
With nearly 2 million youth participants, more than 919,000 volunteers and over 50 million alumni, the Boy Scouts of America (BSA) is one of the nation’s largest and most prominent values-based youth development organizations, providing programs for young people that build character.
Since it was founded in 1910, more than 110 million Americans have participated in BSA programs. As a values-based organization, the BSA Scout Mission is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Scout Law.
Trademarks: Boy Scouts of America, Cub Scouting, Scouts BSA, Eagle Scouts, Pinewood Derby
Brown-Forman is one of the largest American-owned spirits and wine companies, selling brands like Jack Daniel’s, Old Forester, and Woodford Reserve in more than 160 countries. At Brown-Forman, brand building is a foundation of the business. We're passionate about building brands and when we refer to our employees, we say we had 4,500 brand builders. Brown-Forman’s product family is extensive and continues to grow with new brands like Coopers’ Craft bourbon, BenRiach scotch, and Glenglassaugh scotch. Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
Jack Daniel’s branded products, including cocktail, confectionery, culinary, giftware and apparel, genuinely maintain the signature flavor and character created by master distiller Jack Daniel himself.
Jack Daniel’s has built a globally iconic brand, which includes the world’s largest trademark licensing program for a distilled spirit brand and a robust brand protection effort.
Careismatic Brands, Inc.
Careismatic Brands is the world’s leading supplier of healthcare apparel. We also have adjacent divisions which specialize in Adaptive Apparel, Medical Footwear, Healthcare Accessories and School Uniforms.
We have grown and evolved from a single-brand medical apparel company to a global organization, addressing multiple markets with a series of licensed and proprietary brands and services in healthcare and adjacent uniform categories.
Our products are distributed globally. While Cherokee Uniforms remains our largest brand, the company has since created many additional brands, including ScrubStar Medical, Realschool and Classroom school uniforms, Anywear footwear, HeartSoul apparel, and Silvert’s Adaptive Apparel.
Careismatic also produces antimicrobial laundry additives, in addition to owning proprietary antimicrobial finishes such as Certainty. We also serve the healthcare community through our direct-to-consumer initiative, www.allheart.com.
We consistently strive for our team members to express their individuality and do their very best to serve and care for customers and end consumers in a passionate and meaningful way.
Since 1925, Caterpillar Inc. has been helping our customers build a better world – making sustainable progress possible and driving positive change on every continent. Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Services offered throughout the product life cycle, cutting-edge technology and decades of product expertise set Caterpillar apart, providing exceptional value to help our customers succeed. The company principally operates through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and provides financing and related services through its Financial Products segment.
Today, Cat branded consumer products are available in over 80,000 retail outlets, nearly 200 Caterpillar branded retail venues, and 150 countries around the world. Cat trademark merchandise is a direct reflection of the global values built into every Cat product-tough, durable, and bold.
Caterpillar can reach audiences with products it does not produce. From phones, hats, and watches to eyeglasses and toys. Caterpillar remains focused on delivering quality licensed products to consumers worldwide. Licensed products such as footwear, apparel, or any of the other consumer products, help Caterpillar sustain a recognized global brand. The Caterpillar brand is enduring. Retailers and consumers can rely on it being there to meet expectations over the long haul.
Church & Dwight Co., Inc.
Church & Dwight, Inc., founded in 1846, is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda, a natural product that cleans, deodorizes, leavens and buffers. The Company’s ARM & HAMMER™ brand is one of the nation’s most trusted trademarks for a broad range of consumer and specialty products developed from the base of bicarbonate and related technologies.
Church & Dwight’s consumer products business encompasses both household and personal care products. The Company has eleven key brands representing approximately 80% of its consumer sales. These so-called “power brands” include ARM & HAMMER™, TROJAN™, OXICLEAN™, SPINBRUSH™, FIRST RESPONSE™, NAIR™, ORAJEL™, XTRA™, VITAFUSION™, BATISTE™ and WATERPIK™. About 40% of the Company’s domestic consumer products are sold under the ARM & HAMMER™ brand name and derivative trademarks, such as ARM & HAMMER™ liquid and powder laundry detergent, ARM & HAMMER™ cat litter, ARM & HAMMER™ dental care and ARM & HAMMER™ baking soda. The combination of the core ARM & HAMMER™ brands and the other ten power brands make Church & Dwight one of the leading consumer packaged goods companies in the United States.
Church & Dwight seeks out long-term strategic partnerships that can further create meaningful experiences and uphold both our brand promise and integrity to grow brands consumers love. We utilize a creative business model that values out of the box ideas and technologies that drive consumer engagement and quickly introduces innovation to an everchanging marketplace.
The Clorox Company
For more than 100 years, The Clorox Company has been making everyday lives better, every day. We have a robust portfolio of leading household brands across a number of categories including laundry, home cleaning, natural personal care, health & wellness, food, grilling, water filtration, cat litter, waste management and food protection.
Key brands include Clorox, Burt’s Bees, Kingsford, Hidden Valley Ranch, Brita, RenewLife, Rainbow Light, NeoCell, Glad, Fresh Step, Scoop Away, Tilex, Pine-Sol, and Liquid Plumr. Clorox’s Office of Strategic Alliances is dedicated to seeking out quality trademark licensing partners across our brand portfolio. More than 80 percent of the company’s sales are generated from brands that hold the no. 1 or 2 share positions in their categories. Clorox is looking for partners with fresh ideas, and who share our passion for developing brands. A few of our current trademark licensing programs include Burt’s Bees Baby clothing, Clorox pool and spa, Kingsford spices and meats, as well as Hidden Valley Ranch flavored sunflower seeds. We are also experienced licensees, and a great example of this is our Glad with Febreze trash bags.
Given the breadth of our brand portfolio, we are open to entertaining a wide range of opportunities. Our values are an intrinsic part of who we are as a company and as individuals; do the right thing; stretch for results; take personal ownership; and work together to win. This is a commitment we make to each other and to our consumers, customers, partners and shareholders. We act with integrity and strive to achieve excellence.
The Coca-Cola Company
The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brand, our portfolio includes AdeS, Ayataka, BODYARMOR, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO.
Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
The Coca-Cola Company’s Licensing and Retail division manages the design and marketing of a range of lifestyle products bearing the company’s trademarks across the categories of men’s and women’s fashion apparel, accessories, beauty and home goods. Partnering with a variety of retailers in over 160 countries around the world, including company-owned stores in Atlanta, GA, Las Vegas, NV and Orlando, FL as well as CokeStore.com, Coca-Cola licensed merchandise supports immersive brand experiences and creates touchpoints between consumers and the company’s brands. By collaborating with influential fashion partners and designers, the Licensing and Retail team helps build brand equity by interpreting The Coca-Cola Company’s iconic brands in new and relevant ways, maintaining Coca-Cola’s status as an icon of pop culture.
Crayola believes that everyone has a need to express themselves, and Crayola provides products, services and content that unleashes and celebrates the colorful originality in every child and inspires kids to show who they are and to connect with others. For over 115 years, Crayola, the worldwide leader in children’s expression products, has been working to spark the creative spirit that lives in the heart of every child, and has been helping kids learn and develop skills in fun and engaging ways. Whether it is providing the tools for children to draw everything imaginable, or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children, who we believe one day will become inspired, original adults. Today the Crayola brand has 99 percent name recognition among U.S. consumer households. And according to the 2020 Brand Love™ study, Crayola remains Parents' #1 Non-Digital Brand and the only Play brand in the Top 10. Crayola is sold into more than 140 countries. Consumers can find the wide array of Crayola products in the “Crayola Aisle” at all major retailers in the U.S. The Crayola Licensing team works to extend our brand into all other aisles at retail both domestically and internationally through a variety of category partners and with award winning collaborations, and has expanded the brand within the Location-Based Entertainment and content spaces. We look for partnerships in all categories that share our beliefs and bring fresh innovations to the brand. A business of Hallmark Cards, Crayola LLC has called Lehigh Valley, Pennsylvania, its home since the early 1900’s, where the company’s world headquarters and major manufacturing facilities are located.
Cummins Inc., a global power technology leader, is a corporation of complementary business segments that design, manufacture, distribute and service a broad portfolio of power solutions. The company’s products range from internal combustion, electric and hybrid integrated power solutions and components including filtration, aftertreatment, turbochargers, fuel systems, controls systems, air handling systems, automated transmissions, electric power generation systems, microgrid controls, batteries, electrolyzers and fuel cell products. Headquartered in Columbus, Indiana (U.S.), since its founding in 1919, Cummins employs approximately 59,900 people committed to powering a more prosperous world through three global corporate responsibility priorities critical to healthy communities: education, environment and equality of opportunity. Cummins serves its customers online, through a network of company-owned and independent distributor locations, and through thousands of dealer locations worldwide.
Deere & Company
Deere & Company is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity.
Children and adults have enjoyed John Deere licensed toys for over 75 years. Equipment replicas, nostalgic signs, and collectibles hold a special appeal to collectors and enthusiasts of the brand. The iconic green and yellow ball cap—as well as a wide range of headwear and apparel—is worn proudly by those who celebrate the lifestyle John Deere represents.
Nothing Runs Like a DeereTM is more than a slogan; it is a commitment to innovation and reliability. The range of licensed products includes accessories for riding lawn equipment and GatorTM utility vehicles.
Dole Food Company, Inc.
Dole is the premium, farm-fresh food brand that enhances your life with delicious fruits and vegetables for healthy meals by constantly innovating and bringing them from around the world to your table at the peak of quality, freshness and taste.
Marketing the most nutritious of products with the lowest environmental impact, Dole plc is the world’s leading fresh produce provider. Operating out of 30 countries, while serving many more, our vertically integrated supply chain extends across the globe incorporating over 250 facilities. Growing, sourcing, packing, shipping, marketing and distributing over 300 lines of fresh produce, our range extends from the more familiar to the truly exotic- our mission, always, to make the world a healthier, more sustainable place.
The Dole licensing program will leverage the brand’s heritage by extending into complementary products that empower consumers to make healthier choices in their lives. Dole licensed products will offer high-quality, delicious, wholesome, innovative foods anchored by the brand’s strength as being the trusted go-to resource for fresh produce.
Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living. Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).
Dorna Sports MotoGP
Founded in 1988 and based in Madrid, Spain with subsidiaries in Barcelona, Rome and Tokyo, Dorna Sports is a leader in sports management, marketing and media.
Dorna Sports is the exclusive commercial and television rights holder of the FIM Road Racing World Championship Grand Prix (MotoGP), along with the Motul FIM Superbike World championship (WorldSBK), the FIM CEV Repsol International Championship, Moto America, The Red Bull MotoGP Rookies Cup, The Asia Talent Cup and the British Talent Cup.
A 360-degree methodology management is applied to ensure the smooth running of all events/races through close working relationships with the FIM, Promoters, Manufacturers, Teams, Media Partners, Suppliers and Circuits across the world.
The expansion of Dorna's racing portfolio has helped create synergies throughout all the championships in principal markets around the world, aiding not only in the promotion and running of events but also continually attracting and developing new riders, manufacturers and brands. This is also reflected in the consolidated licensing programme available with over 70 MotoGP licensees producing an extensive range of product categories to cater for the ever growing Motorcycle racing fan base!
Electrolux Global Brand Licensing (EGBL) works across the Electrolux Group’s more than 70 brands to develop meaningful category extensions which enhance consumer experience around our key focus areas of Taste, Care and Wellbeing. In 2020, License Global recognized EGBL as the 12th largest licensor globally and as #1 among corporate brands. EGBL oversees a vast array of licensing programs for our famous brands within different product categories across the globe with an aim to shape living for the better for our consumers and our planet.
As such, our brand extensions cover a diverse range of products including kitchen, laundry, home comfort, auto accessories, solar and industrial products.
Ford Motor Company
Ford Motor Company trademarks and vehicle images are some of the most recognized in the world. Ford takes a tremendous amount of pride in this, and considers its trademarks and vehicle images to be among its most valuable assets.
In an effort to both enhance and protect the value of the Ford name and image, Ford is constantly engaged in both promoting its trademarks and policing their use to ensure persons and businesses authorized to do so use the trademarks in an acceptable manner.
Leading licensed properties include Ford Blue Oval, Built Ford Tough, Mustang, F-Series, Lincoln and Ford Performance, as well as numerous vintage marks and nameplates. The Ford licensing program reaped rewards ranked, #31 in 2019. We continue to leverage the legacy of existing vehicles while also garnering brand exposure and consumer awareness for new, exciting vehicle launches in 2020: Bronco, Mustang Mach-E, Mustang Mach1, and the all-new F-150. We continue to expand into other licensing categories and utilize licensing not only as a revenue stream, but as a marketing tool that allows us to connect with our customers.
The Goodyear Tire & Rubber Company
Goodyear (GT) is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 55 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. Goodyear’s licensed products program generates new business opportunities around the world, helping to drive consumer loyalty and expand into new product categories outside of our core tire business. We look to grow our licensed products business and continue providing strong support and effective guidance to our established licensees.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram, and @HasbroOfficial on Facebook.)
The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products.
The company has more than 80 brands around the world that drive more than $7.5 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat®, Jolly Rancher, Ice Breakers and SkinnyPop. The Hershey Company also sells Cadbury products under license from Cadbury UK Ltd.
For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.
To learn more visit www.thehersheycompany.com.
Over the course of the past 20+ years, The Hershey Company has built a licensing program that extends our portfolio into channels and categories that allow consumers the opportunity to experience our iconic brands in fun and unique ways. With 50+ partners and programs spanning the globe, Hershey continues to deliver the licensed food and general merchandise collaborations that our fans have come to expect.
Honeywell International Inc.
Honeywell, a Fortune 100 company, is one of the world's leaders in Aerospace, Building Technologies, Performance Materials and Technologies, and Safety and Productivity Solutions. Honeywell invents and addresses some of the world's most critical challenges around energy, safety, security, productivity, and global urbanization with the goal of making the world safer, cleaner, and more sustainable. Honeywell has also been recognized on Fortune's 2020 “World's Most Admired Companies“ for 14 consecutive years.
Today, Honeywell has over 919 sites and 110,000 employees worldwide and remains one of the most recognized and trusted brand globally. Honeywell licensed products are available in the commercial and retail sectors. Quality, safety, and innovation are the core values of our licensing program. We are always looking for licensees who are willing to deliver on the same core values our consumers and customers have come to expect for more than 100 years.
We are a company full of makers, dreamers, thinkers, and inventors. Imagination is our super-fuel. HP’s story began 80 years ago, in a backyard garage in Palo Alto, California, where two visionary engineers started a business that sparked Silicon Valley. The business that grew out of that garage is a story about the power of creative collaboration. The infinite possibilities that exist when we pair innovation with tenacity.
A world where innovation drives extraordinary contributions to humanity, is our vision.
For more than 20 years, HP’s Brand Licensing Programs have supported this vision, completing product and services ecosystems, expanding our brands’ presence to new customers, and extending the market-life of our products.
Keurig Dr Pepper
Keurig Dr Pepper is a leading coffee and beverage company in North America, with the ability to satisfy every consumer need, anytime and anywhere – hot or cold, at home or on-the-go, at work or at play. Formed in 2018 with the merger of Keurig Green Mountain and Dr Pepper Snapple Group, we have leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and we market the #1 single serve coffee brewing system in the U.S. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include, Dr Pepper, Crush, 7UP, Green Mountain Coffee Roasters, Canada Dry, Snapple, Bai, Mott’s, Clamato and The Original Donut Shop.
Since 1884, Eastman Kodak has been the brand customers associate with high-quality imaging products. Kodak’s long history in photography has made it one of the most widely recognized and trusted brands in the world. Today, Kodak is applying its materials science expertise, which has its roots in film manufacturing, to new applications ranging from touch sensors to 3D printing and beyond.
Kodak's global licensing program inspires consumers by connecting Kodak’s iconic brand to pioneering products. Kodak licensing also expands markets with standard and classic categories. Kodak is a premier brand recognized all over the world and has been in the Top 100 Licensor (License Global) for several years.
Life Is Good
Life is Good is a lifestyle apparel brand dedicated to spreading the power of optimism through art, an inspiring community, and groundbreaking nonprofit work that positively impacts over 1 million kids annually. Co-founders Bert and John Jacobs launched their business in 1994 with $78
in their pockets, selling T-shirts in the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $150 million brand sold by over 2,000 retailers across the US and Canada. Early on, Bert and John were inspired by stories of people, mainly children, facing great adversity. These stories illustrated that optimism is most powerful in the darkest of times and fueled the creation of a fully integrated business model dedicated to helping kids in need.
Life is Good donates at least 10% of its annual net profits to the Life is Good Kids Foundation to support their life changing work. To inspire others to choose optimism and grow the good in their lives, John and Bert wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride,
published by National Geographic in 2015. The company is grateful to partner with likeminded companies to produce a breadth of products and services that help further the mission to spread the power of optimism.
Our portfolio of partners includes: Schwinn x Life is Good Bikes, REEF x Life is Good Sandals, Sea Bags x Life is Good Recycled Sail Totes, High Sierra x Life is Good Backpacks and iRocker x Life is Good Stand-up Paddle Boards.
Mack Trucks is one of the world’s most renowned heavy-duty truck brands and provides sales and service for its trucks in more than 45 countries. Mack Trucks has headquarters and manufacturing plants in three states and dealerships across the United States, Canada, Mexico, Latin America and Australia.
An iconic American brand, Mack has a rich and storied history, from our beginnings in Brooklyn in 1900 to being recognized as a global brand that stands for reliability, durability and roll-up-your-sleeves hard work.
It began in 1900, when the automobile was brand new and horses were still pulling the load. That’s when two brothers, Gus and Jack Mack, started building motorized carriages that could do the work of a whole stable of horses. Those trucks built America, pulled Europe out of the trenches of two World Wars and built the Panama Canal. And by creating the most dependable trucks in the world, Mack Trucks has become one of the most recognized and respected brands in the transport industry.
Our performance and reputation moved the brand into the lexicon and Mack has become a part of the language, giving rise to the phrase "Built Like A Mack Truck."
Today Mack Trucks continues producing fuel-efficient, technologically advanced, category-leading vehicles in the construction, long-and-regional haul and refuse segments.
Our licensing vision is to extend the relationship that people have with the Mack Brand beyond the workplace and into the home.
To leverage the connection that people have with our brand while providing value – both emotional and commercial - to the Mack Brand and our licensees.
Mack looks for potential licensing partners that have an appreciation for authenticity and realism in design and that understand the role licensing plays in building and reinforcing brand values. Alignment with the brand attributes for Mack Trucks (durability, reliability, application excellence, pride of ownership, easy to do business with, total cost of ownership) is of paramount importance.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at www.mattel.com
McCormick & Company
McCormick & Company, Incorporated is a global leader in flavor. With $5.6 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick Brings the Joy of Flavor to Life™.
McIlhenny Company produces TABASCO® Brand products, which are sold in 195 countries and territories around the world and labeled in 22 languages and dialects. Created in 1868 by Edmund McIlhenny, the same three ingredients that made his TABASCO Sauce - red peppers, salt, and vinegar - are still aged and bottled by Edmund’s family on Avery Island in Louisiana, the process virtually unchanged. Over 150 years later, the careful craftsmanship and versatility of TABASCO Sauce has made it a friend of chefs, home cooks, bartenders, and food lovers the world over. Since 1868, McIlhenny Company has been committed to product quality. We extend this same commitment to our co-branding partnerships. Co-branding with the TABASCO Brand, one of the most recognized brands worldwide, allows you to connect with consumers through a brand that they know and trust. By leveraging our familiar diamond logo and versatile flavor profile, partners can expand their product offerings and reach new audiences to drive increased sales and profits.
McIlhenny Company has had longstanding partnerships with leading brands including Cheez-It, Heinz, Hellmann’s, Hormel, Slim Jim, Tyson, and Vlasic. We offer the unique flavor profile of TABASCO Sauce in a variety of convenient forms to fit most food processing environments.
Combining only high-quality ingredients and our pepper-sauce making expertise, our Industrial Formulation delivers distinct flavors that can pair with almost any food or drink product. The unique strength of the TABASCO Brand mark, bottle and diamond logo design also extends
beyond food-related partnerships. The powerful brand recognition is an asset that aligns partners with the fine quality and widespread affinity for one of the world’s most beloved brands.
Mondelēz International empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.
All around the world, the lines between meals and snacks are blurring. Those moments when you reach for a delicious bite in between or in place of a meal is on the rise. This provides a unique opportunity for our company. At Mondelēz International, we’re leading the future of snacking through a focus on our three strategic priorities:
Growth: We’re accelerating consumer centric growth by taking a broader approach to snacking, balancing our investment across both global and local brands, transforming our marketing and investing in key geographies and adjacencies.
Execution: We are driving operational excellence in sales execution, marketing, supply chain and generating continuous cost and quality improvement across our business.
Culture: We are building a winning growth culture that more effectively leverages local commercial expertise, invests in talent and key capabilities while enabling the business to move with greater speed and agility.
Our licensing programs focus on growing our iconic brands, like Oreo, Cadbury, Sour Patch Kids and Milka, in new categories and consumer white spaces around the world.
Morton Salt, Inc.
Morton Salt, Inc. is the trusted authority in salt since 1848 that helps to improve people's lives in more ways than ever before. The goal of our brand licensing program is to create high-quality licensed products that convert new users with a compelling “reason for being” and that strengthen emotional connections with current users. The licensing program will unlock the potential of the brand and increase the relevance of the Morton brand with today’s consumer. The MORTON word mark and the iconic Umbrella Girl logo are available to license.
Motorola Mobility LLC
For over 90 years the Motorola brand has been known around the world for high quality, innovative and trusted products. Today, Motorola licensed products are globally available, leveraging Motorola’s high brand awareness around the world.
Motorola’s Strategic Brand Partnership program seeks to leverage the power of this iconic brand by teaming up with dynamic companies who offer unique, high quality products that enrich consumer’s lives. Our partnerships pair our innovative history with cool, connected and emerging products. Strategic brand partners work closely with Motorola engineers while developing and manufacturing their products, ensuring that their products meet the exacting safety, quality, and reliability standards that consumers have come to expect from Motorola.
Learn more by following us on Facebook, Instagram, and Twitter @ShopMotorola.
National Football League
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is the industry leader on a wide range of fronts.
Universal Brand Development globally drives expansion of NBCUniversal’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation.
Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmer's, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.
Newell’s brands are known for delivering superior performance, design and innovation. Our brands continue to succeed globally because of strategic and disciplined choices made based on insight, analysis and experience. We love our brands and are passionately committed to consumers. We put consumers first in everything we do and believe that when our consumers benefit, all of our other constituents benefit too. Our licensed brands offer the value of established equities and can significantly accelerate your growth in the product marketplace.
The Ohio State University
The Ohio State University, founded in 1870 and celebrating its sesquicentennial anniversary this year, is among the most popular and established collegiate brands nationwide. To date, royalty revenue exceeds $207 million from approximately $4 billion in licensed retail sales.
Ohio State has one of the largest alumni associations and single-campus enrollments in the nation in addition to one of the largest engaged fan bases in collegiate sports.
The university trademarks have been registered in the state of Ohio and the United States since 1974, and continue to expand overseas. Licensing is responsible for the registration and use of the Ohio State brand on products and services; university promotions and advertising; sponsorships; and affinity programs. By ensuring that all products and services are aligned with the university mission, with a commitment to integrity, tradition and excellence, the office reinforces Ohio State’s reputation as one of the nation’s top universities with the #1 revenue generating collegiate licensing program.
PBS KIDS believes the world is full of possibilities, and so is every child. As the #1 educational media brand for kids, PBS KIDS helps children ages 2-8 learn lessons that last a lifetime. Through media and community-based programs, PBS KIDS wants children to see themselves uniquely reflected and celebrated in lovable, diverse characters who serve as positive role models, and to explore their feelings and discover new adventures along the way.
PBS KIDS landed the #1 spot on the 2021 Kidscreen Hot50 list for Digital Media and ranked #3 on the Hot50 Broadcasting list. PBS KIDS averages 16.5 million monthly users and 380 million monthly streams across PBS KIDS’ digital platforms, including the Webby-nominated PBS KIDS Video App (2021) and the Webby People’s Voice award-winning PBS KIDS website and PBS KIDS Games App (2021). PBS KIDS and more than 330 local member stations across the country support the entire ecosystem in which children learn and grow – including their teachers and caregivers, parents, and community – providing resources accessible anytime and anywhere.
The KIDS licensing program is currently representing properties including: ELINOR WONDERS WHY, a multiplatform, animated preschool series about a curious bunny rabbit and her friends; ARTHUR, the longest-running children’s animated series, starring the iconic aardvark’s heartfelt and humorous stories about family, friends, and the challenges of growing up; The Jim Henson Company’s DINOSAUR TRAIN and SPLASH AND BUBBLES, animated preschool series exploring friendship and going on adventures in the prehistoric era or under the sea; and THE BERENSTAIN BEARS, an animated children’s comedy series that follows the lives of The Berenstain Bears who learn a moral or safety-related lesson during each episode.
PING is a premium American golf equipment manufacturer based in Phoenix, Arizona. The company was founded in 1959 by Karsten Solheim, an engineer with GE and avid golfer who was dissatisfied with putters on the market. He set out to design a putter that would improve his game and thus, PING was born.
Over the years, PING has established a reputation for innovation and excellence in the golf industry. They have been awarded numerous patents for their design innovations, such as the iconic "Anser" putter and the adjustable "G" driver. PING is an engineering company at its’ core and applies state-of-the-art engineering principles and concepts into every product it produces.
In addition to producing high-quality golf clubs, PING is committed to providing golfers with an exceptional customer experience. They offer custom fittings at their facilities and through authorized dealers, ensuring that each golfer is able to purchase a set of clubs that are specifically tailored to their individual needs and swing.
PING is also known for their commitment to sustainability and environmental responsibility. They have implemented numerous initiatives to reduce their impact on the environment, such as using recycled materials in their products and reducing energy consumption in their manufacturing processes.
Finally, PING is a proud supporter of golf at all levels, from beginner to professional. They sponsor many amateur and professional golf events, and provide funding and resources to organizations dedicated to growing the game of golf.
Today, PING clubs are used by professional golfers around the world and well represented on the PGA Tour, LPGA Tour, European Tour, PGA Champions Tour, Asian Tour, Japan Golf Tour and the LPGA of Japan Tour. PING has maintained endorsement deals with many professional golfers playing on the leading tours including Tony Finau, Viktor Hovland, Louis Oosthuizen, Sahith Theegala, Bubba Watson and Lee Westwood.
The women’s equivalent of the Ryder Cup, a biennial golf tournament between professional golfers from Europe and the United States, is named the Solheim Cup, after PINGs founder, Karsten Solheim.
In addition, PING supports many college golf programs and college players, as a way to develop new talent that will be fighting for spots on the various professional tours.
PING clubs are also used by recreational golfers around the world and sold through green grass shops, golf specialty stores and large sporting goods stores.
The PING licensing program intends to further support the core golf business, but also look into categories outside of golf to strengthen and protect the PING trademark.
The Procter & Gamble Co.
P&G was founded over 185 years ago as a simple soap and candle company. Today, it is the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. With over $75 billion in sales in over 180 countries, P&G leverages Trademark Licensing as both a Licensee as well as a Licensor to grow brand equity, reach new consumer groups, and create new opportunities to delight consumers.
P&G’s Trademark Licensing team is dedicated to nurturing long-term, symbiotic partnerships with companies that provide deep expertise in their categories. We are always actively seeking partners that can provide meaningful consumer touchpoints for our iconic brands.
An example of successful Trademark Licensing partnerships includes our Febreze program, which builds on the brand’s odor elimination and fresh scent equity. The wide range of Febreze licensed products - including candles, carpet care solutions, cat litter and trash bags – has strongly supported the Febreze brand as a “Mega Brand”. Similarly, our Braun Trademark Licensing program has extended Braun’s strong design equity into successful adjacencies including clocks, watches and high-end health monitors for the consumer and medical professional market.
Rheem Manufacturing Company
Rheem Manufacturing Co. has a 100-year history of delivering products that provide you with comfort in your home. Currently, Rheem is the only manufacturer in the world that produces heating, cooling, water heating, pool & spa and commercial refrigeration products, and it is the largest manufacturer of water heating products in North America. Rheem is committed to a more sustainable future and has initiated a global sustainability program designed to produce zero waste by 2025. Today, the company’s portfolio of premium brands includes Rheem®, Raypak®, Ruud®, Eemax®, Richmond®, Splendid®, Solahart® and EverHot™ as well as commercial refrigeration brands Russell®, Witt®, ColdZone® and Kramer®.
Rheem leverages licensing relationships to deliver additional products to enhance customer experience. These partnerships allow Rheem to extend into complementary markets while continuing to build on its heritage of innovation.
Serta Simmons Bedding Company
Serta Simmons Bedding, LLC (SSB) is one of the largest manufacturers, marketers, and suppliers of mattresses in North America. Based in Atlanta, Ga., SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta and Beautyrest. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America and in countries all over the world. SSB also owns the Simmons brand and the Tuft & Needle direct-to-consumer mattress brand. SSB operates 27 plants in the U.S. and Canada.
Through licensing, SSB leverages our brands to reinforce and grow our role as a leader in the sleep industry. Our licensees create innovative products that deliver on our brand promises and further establish SSB as a total sleep solutions company. Our licensed categories include utility and fashion bedding, furniture, pet beds, children’s sleep products, and more. We seek reliability and dedication in our licensing partners, and we expect them to represent our brands with the same level of quality, innovation and trustworthiness that our consumers demand.
The better you sleep, the better you live, work, and play. SSB helps millions get the sleep they need to live the lives they want. That’s a big responsibility, and rest assured, we take it seriously.
Stanley Black & Decker
Stanley Black & Decker is a $14 billion revenue global leader in hand tools, power tools, engineered fastening systems, and security products and services. The company's iconic brands include BLACK+DECKER, BOSTITCH, CRAFTSMAN, DEWALT, MAC Tools and STANLEY. Stanley Black & Decker is a company for the makers and innovators, the craftsmen and the caregivers, and those doing the hard work to make the world a better place.
The Stanley Black &Decker licensing team expects to continue its growth trajectory through accelerated new product introduction (900-plus in 2020), including product category expansion and entry into new markets. In addition, continued strong retail/customer relationships and an expanding global presence will drive growth for the Stanley Black &Decker licensing program.
The Licensing Team at Stanley Black & Decker has more than 30 people who are committed to creating a comprehensive and cohesive licensing program that is complementary too and indistinguishable from the company’s core product lines. Everything about the program is been integrated with the company’s core operations, from design and engineering to commercialization and promotions. In this way, the Licensing Team has been able to deliver consistent revenue growth and brand expansion year over year.
As one of the world's leading designers, manufacturers and marketers of automotive products for original equipment and aftermarket customers, Tenneco Inc. Is driving advancements in global mobility by providing solutions for cleaner, more efficient, comfortable and reliable performance. Our four business groups - Motorparts, Ride Performance, Clean Air and Powertrain - deliver technology solutions for diversified global markets, including light vehicle, commercial truck, off-highway, industrial, motorsport and the aftermarket. In addition to being a trusted Tier 1 supplier to vehicle manufacturers, we have built an industry-leading brand portfolio on our way to becoming one of the largest suppliers of replacement parts to the global aftermarket. Our stable of the industry’s most well-respected enduring brands includes Monroe®, Walker®, Champion®, Fel-Pro®, MOOG®, Wagner®, Öhlins®, Rancho®, Thrush®, National®, among others. Found on products and services provided by us or our licensees, on merchandise and apparel, and in entertainment from motorsports to movies and video games, our brands have a foundation that reaches from the Model T to the Model E, with more than 10 brands that are at least 100 years old.
Travel + Leisure Co.
Travel + Leisure Group helps travelers turn the aspirational trips they see on the pages of Travel + Leisure into bookable experiences through a suite of products and services that combine the magazine’s time-honored, award-winning content with a travel subscription service, online retail travel site, and branded consumer products.
Travel + Leisure Club, is a subscription travel club that turns expert inspiration into bookable experiences.
As part of its larger mission is to take the Travel + Leisure brand beyond inspirational content and bring it to life through a curated suite of consumer products and services, Travel + Leisure Group is joining forces with leading industry partners to license extraordinary travel-related products. Brand licensing with Travel + Leisure Group grants partners permission to use intellectual property rights, such as corporate trademarks, under specific conditions, while also generating new business opportunities and opening up additional channels of distribution.
On any given day, 2.5 billion people use Unilever products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.
Great products from our range of more than 400 brands give us a unique place in the lives of people all over the world. With €53.7 billion turnover in 2017, 58% of our business is in emerging markets and 12 of our brands have sales of more than € 1 billion a year we are a truly Global Company.
When consumers reach for nutritionally balanced foods or indulgent ice creams, affordable soaps that combat disease, luxurious shampoos or everyday household care products, there’s a good chance the brand they pick is one of ours. Seven out of every ten households around the world contain at least one Unilever product, and our range of world-leading, household-name brands includes Lipton, Knorr, Dove, Axe, Hellmann’s and Omo. Trusted local brands designed to meet the specific needs of consumers in their home market include Pureit and Suave.
Licensing is an important strategic opportunity for Unilever’s Divisions (Food and Refreshment, Beauty and Personal Care, Laundry and Homecare. We look to partner with Brands and Companies (both Licensing IN and Licensing OUT), that can help us expand our business and excite our consumers though strong Licensing Partnerships. If you are a Global Category Expert, Market Leading Local Jewel or an Innovative Start Up that would like to start a conversation please contact us.
United States Air & Space Force IP Management
The United States Air Force provides superior air, space, and cyberspace security for the United States, her territories, and her allies. The USAF also provides food, comfort, and medical supplies to areas hit by natural disasters and in places of conflict.
The most distinguished Air Force IP is the Symbol, the angular wings. As the official logo of the USAF, it is steeped in symbolism to capture the essence of the American Airman. The many degrees of the Symbol can be seen in our poster series.
The Air Force’s trademark portfolio also includes, but is not limited to, the famed USAF Thunderbirds, the Air Force Emblem, the Air Force Academy, our many unit patches and base names, and our enlisted ranks.
The licensing office is responsible for working with companies and manufacturers interested in branding their products with our IP. We currently have over 200 licensees that offered 24K+ unique SKUs to consumers around the world in the past year. Licensed Air Force-branded merchandise ranges from apparel and sporting equipment to jewelry and drinkware.
Operating under public law 10 USC 2260, the royalties earned from the sale of licensed products help support the Airmen and family programs offered by the Air Force. Since the licensing program’s 2006 inception, more than $3.8M has been donated to these programs.
United States Army
The U.S. Army trademark licensing program's goal is to strengthen consumer loyalty by creating multiple brand touchpoints at retail for consumers to build a greater affinity for the United States Army. The U.S. Army's mission is to distribute quality consumer products that build brand awareness while creating brand impressions across multiple platforms to support U.S. Army recruitment efforts. The program manages more than 280 licensees spanning 50-plus product categories and is seen and sold in more than 50,000 doors in North America. By federal law, licensing fees paid to the U.S. Army for the use of its trademarks provide support to the Army trademark licensing program, and net licensing revenue is devoted to U.S. Army morale, welfare and recreation programs.
The U.S. Army licensing program leverages the values of pride, performance and personal development to build positive brand awareness. Licensees are scattered across categories that include gift and novelty, apparel/accessories, fitness, toys, tailgating and recreational sports.
U.S. Army licensed products can be found in mass merchandisers, midtier retailers, travel centers, sporting goods stores, toy stores, craft stores, grocery stores, dollar stores, tourist/museum centers and more. In addition, the off-price channel proved very successful.
For 2020, the U.S. Army program looks to focus on building the program both internally and externally. Internally, emphasis on quality and best-in-class licensee operations will be a focus by leveraging business reviews with current licensees to ensure product refreshes and extended distribution are maximized. Externally, U.S. Army is looking to strengthen plans to combat counterfeit and infringing product, both at retail and online. Identification and education of manufacturers operating without a license will be pivotal to protecting the brand while keeping the current program protected.
United States Marine Corps
As America's expeditionary force in readiness since 1775, the U.S. Marines are forward deployed to win our Nation’s battles swiftly and aggressively in times of crisis. We fight on land, sea and air, as well as provide forces and detachments to naval ships and ground operations.
What sets Marines apart from any other fighting force on the globe isn’t just how they’re trained, the equipment they use or their tactics. It’s something much more primal—it’s the fighting spirit that lives within every Marine and drives them to accept nothing less than victory in all situations. That determination to win, eagerness to fight, and high standard of excellence are all traits strengthened in the Corps.
The many historic insignia, emblems, and uniform of the U.S. Marine Corps are some of the most recognizable images in the country. The Eagle, Globe and Anchor is the universally recognized symbol of the United States Marine Corps. The USMC Trademark Licensing Office (TMLO) exists to regulate the usage of Marine Corps trademarks such as the Eagle, Globe and Anchor (EGA) worldwide. Other noteworthy trademarks include unit insignia, slogans such as; The Few. The Proud., No Better Friend No Worse Enemy, Earned Never Given, First to Fight and many more.
United States Navy
We are America’s Navy and we are Forged by the Sea. Our brand promise was forged by the six pillars that define America’s Navy. Strength, Opportunity, Direction, Teamwork, Creative Innovation, and Meaningful Adventure. The Navy’s trademark licensing program is responsible for increasing the service’s brand awareness. This is accomplished by licensing consumer goods that instill pride in the Navy and admiration for the men and women who serve. Our program works with licensees producing products in categories such as apparel, jewelry, novelties, housewares, accessories, plush, and many more. Navy licensed products are available globally including in major retailers such as Walmart, Target, Dick’s Sporting Goods, Top Shop, Kohl’s and a variety of e-commerce retailers. Proceeds from the licensing program support the Navy’s Morale, Welfare and Recreation program, which benefits sailors, retirees and their families.
United States Postal Service
The U.S. Postal Service is the only delivery service that reaches every address in the nation: 160 million residences, businesses and Post Office Boxes. With more than 34,000 retail locations, 630,000 employees and one of the most frequently visited websites in the federal government, usps.com, the Postal Service is one of the county’s most recognizable and trusted brands.
USPS licensed consumer products expand the brand to new and different audiences. Licensed products can be a vehicle for encouraging new customers to purchase core products and services. Because USPS licensed products typically bear the brand's trademarks in ways that are visible when they are being used, they turn consumers into active advocates for the brand.
For the first time ever, the USPS licensing program was nominated for the 2020 Licensing International Excellence Newcomer Award.
The United States Postal Service anticipates product availability in the marketplace will significantly increase over the coming years. As USPS gears up for their 250th anniversary in 2025, this initiative will be supported by the Licensing program.
University of Southern California
The University of Southern California is a leading private research university located in Los Angeles - a global center for arts, technology and international business. It is home to the College of Letters, Arts and Sciences, 22 exceptional academic schools and units, and has a proud athletic heritage with Trojan teams having won 133 national championships. USC’s Health Sciences campus houses renowned specialized care and research in cancer, stem cell and regenerative medicine, orthopedics and sports medicine. The university is the largest private sector employer in the city of Los Angeles, responsible for $8 billion annually in economic activity in the region. For more information on USC trademark licensing opportunities, please contact Steve Fuller or visit USC website.
The Walt Disney Company
Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises - including Disney, Pixar, Marvel, Star Wars, ESPN, 20th Century Fox and National Geographic - into the daily lives of families and fans around the world to create magical memories that last a lifetime.
When Walt Disney opened Disneyland in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 65 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 52 resorts in the United States, Europe, and Asia; a top-rated cruise line with four ships and plans for three more ; a luxurious family beach resort in Hawai‘i; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; the world’s largest children’s publishing brands; one of the world’s largest licensors of games across all platforms; Disney store locations around the world; and the shopDisney e-commerce platform.
These experiences are created by Disney Imagineers, the creative force behind experiences found in Disney theme parks, resort hotels, cruise ships, and consumer products—including books, games, and merchandise.
Westinghouse Electric Corporation
For over 130 years, Westinghouse has consistently provided innovative, reliable, high-quality products and customer service. It's a combination of groundbreaking technology and rock-solid dependability that's made us one of the world's most trusted brands.
From outdoor portable generators that provide power for your home, work and play moments, to high-definition TVs that are setting new standards for performance, we're constantly developing advanced products, rigorously testing them to make sure they work time after time, day after day. When you see Westinghouse. you know you're getting a product packed with features that make your life easier, while still being easy to use. A product that has all the latest thinking. while providing years of value.
Whirlpool Corporation is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers.
We have many brands, each addressing different lifestyles around the globe, providing our consumers the best products and services for what they need to improve their life at home. Our values are the driving force behind everything we do. Respect, integrity, inclusion and diversity, teamwork and the spirit of winning propel our teams to excellence. We funnel these values into creating the best consumer appliances, but we also bring them to how we think about the world around us.
We create purposeful technology that helps free up your schedule for what really matters. We feel that our products should positively impact your life right now, otherwise it’s just technology for the sake of technology. Our brands and products help you appreciate today with an eye towards tomorrow.
Williamson-Dickie Mfg. Company
Built tough for workwear and revered by everyone from auto mechanics and skateboarders to nurses, as the global leader in workwear, Dickies® has spent nearly a century crafting innovative apparel known for its performance, durability and comfort. Recognized for its iconic 874 work pant, our brand continues to evolve and today includes a range of clothing and accessories for men, women and kids.
Aligning your business with the Dickies brand is good business. As one of the most recognized and trusted brand names in over 100 countries, we design and manufacture our core work apparel in-house, but partner with Licensees to enhance or expand our product categories or geographic territories. Dickies strategic licensing process consistently evaluates current and prospective partners as our business needs change.
Beyond looking for relationships that deliver strong financial results for both, we're also looking for relationships that can make a difference. Our purpose reads: We champion the dignity of work and instill confidence in the makers and shapers of our world. We value business, relationships and purpose that ensures our vendors, suppliers and partners deliver meaningful products that serve the brand and the people who feel most strongly associated with it.
In 2017, Dickies was acquired by VF Corp, the parent company of global powerhouse brands such as Vans®, The North Face®, Timberland® and Wrangler®. VF is the ideal steward to honor the Dickies heritage while providing a platform for growth that ensures continued success for another century.
Yamaha Motor Corporation, USA
Yamaha Motor Corporation, U.S.A. (YMUS) is a leading motorsports distributor with an ever-expanding, diverse product line that includes motorcycles, ATVs, side-by-sides, snowmobiles,
generators, personal watercraft, outboard marine engines, golf cars, power assist electric bicycles, and more. Yamaha, Yamaha Racing and the company’s many sub brands are marketed in more than 200 countries worldwide today.
At Yamaha Motor, we create products that excite customers and exceed their expectations. The meaning behind our “Revs Your Heart” brand slogan is our unwavering desire and passion to deliver exceptional value and experiences that enrich the lives of everyone who comes into contact with the Yamaha brand.
Through licensing initiatives, we explore opportunities to extend confidence and trust in our brand by extending its reach in new products and retail channels.
Since its inception in 2002, the Yamaha Motor licensing program continues to develop a diverse licensee base across many categories including apparel, riding gear, accessories, sporting goods, home & gifts, gaming, toys & collectibles, and retail capsule collaborations.
Zippo Manufacturing Company
One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, Pennsylvania, where it has manufactured over 550 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company’s famous lifetime guarantee – "It works, or we fix it free.™"
Zippo’s diverse product line includes lighters and accessories; butane candle lighters; lifestyle accessories, including leather goods, eyewear, and men’s jewelry; and a robust line of heat and flame products for outdoor enthusiasts. Zippo markets in over 180 countries, and owns Bradford-based W.R. Case and Sons Cutlery Company, the Ronson brand family of products, and Wellsville, NY based Northern Lights – a leading designer of luxury candles and artisan accessories.
For more information, visit www.zippo.com.