Member Company Profiles
Scroll below to see all current SPLiCE Member Licensing Profiles
At AM General, we design, engineer, manufacture, supply and support specialized vehicles for military and commercial customers worldwide. Through our military business, we are widely recognized as the world leader in design, engineering, manufacturing and logistics support of Tactical Vehicles, having produced and sustained more than 300,000 vehicles in over 70 countries. Our products have deployed around the globe with our service members in peacetime and in war. With unmatched durability, our soldiers have depended on our iconic Humvee vehicles in the harshest and most demanding environments.
The Humvee licensing program builds upon the iconic design and spirit of the brand. Each licensed product is designed to embody the vehicle’s military heritage and its attributes of strength, versatility, durability, innovation and high performance.
The American Red Cross
The American Red Cross is one of the most respected and esteemed brands in the world.
Every day we provide humanitarian services to over 40,000 people. These services encompass providing disaster relief to communities and individuals, delivering health and safety training to organizations and individuals, supplying 40% of the nation's blood needs and furnishing a wide variety of services to America's military members, families and veterans.
In a study* of 50,000 non-profit and for-profit brands the American Red Cross ranked: More trustworthy than 99%. More socially responsible, straight-forward, helpful & friendly that 95%. Higher in brand stature and esteem, in terms of knowledge and expertise, than any non-profit. (*The Young & Rubicam BrandAsset® Valuator is the world’s longest-running and most extensive study of brands, covering 50,000 brands and dating back to 1993. The U.S. panel includes 17,000 nationally representative adults, with data collected quarterly. Base: June 2013).
Our licensees include Kidde, Eton Corporation, TOMY and Battery Biz.
We are the world’s leading brewer bringing people together for a better world. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Bud Light, Brahma, Cass, Jupiler, Michelob Ultra, Modelo Especial, Quilmes, and Skol. For centuries, the experience of sharing a beer has brought people and cultures together. Even in our hyper-connected, always-on world, this simple act is as meaningful today as it was generations ago. Our brand extensions division aims to reinforce the role that our beer brands already play in people’s lives. We are AB InBev. Committed to driving growth that leads to better living for more people in more places. In the US, Budweiser and Bud Light are the major licensed properties in the portfolio, while outside of the US, the business is driven by iconic local brands, like Modelo and Victoria in Mexico, Skols and Brahma in Brazil.
AT&T is over 142 years old and is a leader in brand recognition, ranking consistently in the BrandZ Top 100 Most Valuable Brands.
At AT&T, we’re bringing it all together. We’re helping people connect with advanced mobile services, next-generation TV, highspeed Internet services and smart solutions for businesses. Achieving fast, highly-secure and mobile connectivity – to everything on the Internet, everywhere, at every moment and on every device – is what drives us at AT&T.
AT&T is leading the way to the future - for customers, businesses and the industry. We’re developing new technologies to make it easier for our customers to stay connected. We envision a world where everything and everyone work together. We envision a world that works for you.
We want our Brand Values and Brand Elements to work together towards a beneficial outcome for us and our Licensees. We strive for a simple composition that helps make possibilities personal, and we want to create an emotional connection with our audience. We are looking for Licensees to enhance or to expand the AT&T brand into product categories or geographic territories that that bring value to our customers and core products. We expect superior customer service and high quality innovative products from our AT&T licensees, in addition to strict adherence to our brand guidelines.
Learn about AT&T brand licensing, technology licensing, patent licensing and patent sales at http://about.att.com/innovation/ip
The Biltmore Company
Biltmore® is a distinguished brand in the home furnishings, bedding and bath, and gourmet and entertaining categories. Our licensed products are inspired by an original American treasure that has been a hallmark of design, style, and hospitality for more than a century. Known as America's Largest Home®, Biltmore, located in the Blue Ridge Mountains of North Carolina, was completed in 1895 by George W. Vanderbilt, who decorated his home with unique and beautiful objects from around the world.
Today, guests connect with Biltmore in many ways - from visits to the estate and overnight accommodations to our successful wine business. Our licensing program extends the Biltmore experience for our 1.7 million annual guests, enabling them to enhance the beauty and comfort of their own homes with products available from over 8,000 retailers across the U.S. and internationally. Biltmore licensed products inspire confidence, creating the way for long-term relationships with our guests who have the desire to express gracious living and hospitality through quality and inspired furnishings in their home.
Still privately owned and operated by the descendants of Mr. Vanderbilt, Biltmore's greatest strengths lay in the rich legacy of the Vanderbilt family, our unwavering commitment to quality and the trust that consumers place in our brand, and our steadfast tradition of preservation and environmental stewarship. Our licensed partners include Art Classics, Ltd., Atlanta Cheesecake Company®, Balsam Hill®, Belk®, Capel Rugs, Castelle®, Fine Furniture Design®, Heritage Baby Products, Larson-Juhl®, Restonic®, Seven Sea International USA LLC, Southern Living® House Plans, The Cargo Hold-Southern Gates® Jewelry, Teresa Pennington, The CopperSmith, Thomas Kinkade, Unique Stone™, Wallquest, Wildwood and Wink Gaines Photographer.
Bob Mackie Design Group, Ltd.
Costume and fashion designer Bob Mackie is a nine-time Emmy Award winner, Geoffrey Beene CFDA Lifetime Achievement Award recipient, and has three Oscar nominations. Most recently he received a 2019 Tony Award, Drama Desk Award, and Outer Critics Circle Award for his work on The Cher Show. His inventive and memorable designs have helped raise entertainers like Tina Turner, Diana Ross, Cher, Elton John, Ann-Margret, Berna¬dette Peters, Mitzi Gaynor, Carol Burnett, Bette Midler, and Pink to iconic status both onscreen and off. The Mackie brand continues to flourish with the QVC Wearable Art Fashion Collection, now 27 years old, and successful long term partnerships for fragrance, luggage, home furnishings, eyewear, and jewelry. With his choice of vibrant colors, luxurious fabrics, and intricate detail, Bob Mackie's work continues to exude timeless glamour.
Boy Scouts of America
The Boy Scouts of America is one of the nation’s largest and most prominent values-based youth development organizations, providing programs for young people that build character.
With nearly 2 million youth participants, more than 919,000 volunteers and over 50 million alumni, the Boy Scouts of America (BSA) is one of the nation’s largest and most prominent values-based youth development organizations, providing programs for young people that build character.
Since it was founded in 1910, more than 110 million Americans have participated in BSA programs. As a values-based organization, the BSA Scout Mission is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Scout Law.
Trademarks: Boy Scouts of America, Cub Scouting, Scouts BSA, Eagle Scouts, Pinewood Derby
Brown-Forman is one of the largest American-owned spirits and wine companies, selling brands like Jack Daniel’s, Old Forester, and Woodford Reserve in more than 160 countries. At Brown-Forman, brand building is a foundation of the business. We're passionate about building brands and when we refer to our employees, we say we had 4,500 brand builders. Brown-Forman’s product family is extensive and continues to grow with new brands like Coopers’ Craft bourbon, BenRiach scotch, and Glenglassaugh scotch. Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
Jack Daniel’s branded products, including cocktail, confectionery, culinary, giftware and apparel, genuinely maintain the signature flavor and character created by master distiller Jack Daniel himself.
Jack Daniel’s has built a globally iconic brand, which includes the world’s largest trademark licensing program for a distilled spirit brand and a robust brand protection effort.
Careismatic Brands, Inc.
Careismatic Brands is the world’s leading supplier of healthcare apparel. Our corporate name "Strategic Partners" had served us proudly since our founding in 1995. But as we move into 2020, which marks our 25th year, SPI moved forward with a new, bold, fresh corporate re-brand to help inspire, amplify and guide our company through the next quarter-century and beyond.
We have grown and evolved from a single-brand medical apparel company to a global organization addressing multiple markets with a series of brands and services in healthcare and adjacent uniform categories. Our products are distributed globally and include apparel, footwear and accessories.
While Cherokee Uniforms remains our largest brand, the company has since created many additional brands, including ScrubStar Medical, Realschool and Classroom school uniforms, Anywear footwear, HeartSoul apparel, and Silvert’s Adaptive Apparel. We now make an antimicrobial laundry additive and have recently launched a corporate identity uniform business.
We strive for our team members to express their individuality and do their very best to serve and care for customers and end consumers in a passionate, meaningful way.
Caterpillar Inc. has been continually making progress possible and driving positive and sustainable change on every continent. Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company also is a leading services provider through Caterpillar Financial Services, Caterpillar Remanufacturing Services, Caterpillar Logistics Services and Progress Rail Services.
Today, Cat branded consumer products are available in over 80,000 retail outlets, nearly 200 Caterpillar branded retail venues, and 150 countries around the world. Cat trademark merchandise is a direct reflection of the global values built into every Cat product-tough, durable, and bold.
Caterpillar can reach audiences with products it does not produce. From phones, hats, and watches to eyeglasses and toys. Caterpillar remains focused on delivering quality licensed products to consumers worldwide. Licensed products such as footwear, apparel, or any of the other 25,000 individual consumer products, help Caterpillar sustain a recognized global brand.
The Caterpillar brand is enduring. Retailers and consumers can rely on it being there to meet expectations over the long haul.
Church & Dwight Co., Inc.
Church & Dwight, Inc., founded in 1846, is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda, a natural product that cleans, deodorizes, leavens and buffers. The Company’s ARM & HAMMER™ brand is one of the nation’s most trusted trademarks for a broad range of consumer and specialty products developed from the base of bicarbonate and related technologies.
Church & Dwight’s consumer products business encompasses both household and personal care products. The Company has eleven key brands representing approximately 80% of its consumer sales. These so-called “power brands” include ARM & HAMMER™, TROJAN™, OXICLEAN™, SPINBRUSH™, FIRST RESPONSE™, NAIR™, ORAJEL™, XTRA™, VITAFUSION™, BATISTE™ and WATERPIK™. About 40% of the Company’s domestic consumer products are sold under the ARM & HAMMER™ brand name and derivative trademarks, such as ARM & HAMMER™ liquid and powder laundry detergent, ARM & HAMMER™ cat litter, ARM & HAMMER™ dental care and ARM & HAMMER™ baking soda. The combination of the core ARM & HAMMER™ brands and the other ten power brands make Church & Dwight one of the leading consumer packaged goods companies in the United States.
Church & Dwight seeks out long-term strategic partnerships that can further create meaningful experiences and uphold both our brand promise and integrity to grow brands consumers love. We utilize a creative business model that values out of the box ideas and technologies that drive consumer engagement and quickly introduces innovation to an everchanging marketplace.
The Clorox Company
For more than 100 years, The Clorox Company has been making everyday lives better, every day. We have a robust portfolio of leading household brands across a number of categories including laundry, home cleaning, natural personal care, health & wellness, food, grilling, water filtration, cat litter, waste management and food protection.
Key brands include Clorox, Burt’s Bees, Kingsford, Hidden Valley Ranch, Brita, RenewLife, Rainbow Light, NeoCell, Glad, Fresh Step, Scoop Away, Tilex, Pine-Sol, and Liquid Plumr. Clorox’s Office of Strategic Alliances is dedicated to seeking out quality trademark licensing partners across our brand portfolio. More than 80 percent of the company’s sales are generated from brands that hold the no. 1 or 2 share positions in their categories. Clorox is looking for partners with fresh ideas, and who share our passion for developing brands. A few of our current trademark licensing programs include Burt’s Bees Baby clothing, Clorox pool and spa, Kingsford spices and meats, as well as Hidden Valley Ranch flavored sunflower seeds. We are also experienced licensees, and a great example of this is our Glad with Febreze trash bags.
Given the breadth of our brand portfolio, we are open to entertaining a wide range of opportunities. Our values are an intrinsic part of who we are as a company and as individuals; do the right thing; stretch for results; take personal ownership; and work together to win. This is a commitment we make to each other and to our consumers, customers, partners and shareholders. We act with integrity and strive to achieve excellence.
The Coca-Cola Company
The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO.
Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
The Coca-Cola Company’s Licensing and Retail division manages the design and marketing of a range of lifestyle products bearing the company’s trademarks across the categories of men’s and women’s fashion apparel, accessories, beauty and home goods. Partnering with a variety of retailers in over 160 countries around the world, including company-owned stores in Atlanta, GA, Las Vegas, NV and Orlando, FL as well as CokeStore.com, Coca-Cola licensed merchandise supports immersive brand experiences and creates touchpoints between consumers and the company’s brands. By collaborating with influential fashion partners and designers, the Licensing and Retail team helps build brand equity by interpreting The Coca-Cola Company’s iconic brands in new and relevant ways, maintaining Coca-Cola’s status as an icon of pop culture.
Crayola believes that before a life can be filled with knowledge, wisdom and accomplishment - it must first be filled with wonder, adventure and daydreams. For over 115 years, Crayola, the worldwide leader in children’s expression products, has been working to spark the creative spirit that lives in the heart of every child. Whether it is providing the tools for children to draw everything imaginable, or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children, who we believe one day will become inspired, original adults.
Today the Crayola brand has 99 percent name recognition among U.S. consumer households. According to the 2018 Brand Love™ study Crayola is ranked as the #2 most loved brand by moms (missing out to #1 Amazon by four tenths of a point) and #10 most loved brand by kids.
Crayola is sold into more than 80 countries. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers in the U.S. The Crayola Licensing team works to extend our brand into all other aisles at retail both domestically and internationally. Whether it is construction blocks with Amloid Toys, award winning collaborations with Clinique and Sally Hansen, bath toys with GBG or a program with the fastest growing QSR, we look for partnerships in all categories that share our beliefs and bring fresh innovations to the brand.
A business of Hallmark Cards, Crayola LLC has called Lehigh Valley, Pennsylvania, its home since the early 1900's, where the company's world headquarters and major manufacturing facilities are located.
Deere & Company
Deere & Company is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity.
Children and adults have enjoyed John Deere licensed toys for over 75 years. Equipment replicas, nostalgic signs, and collectibles hold a special appeal to collectors and enthusiasts of the brand. The iconic green and yellow ball cap—as well as a wide range of headwear and apparel—is worn proudly by those who celebrate the lifestyle John Deere represents.
Nothing Runs Like a DeereTM is more than a slogan; it is a commitment to innovation and reliability. The range of licensed products includes accessories for riding lawn equipment and GatorTM utility vehicles.
Dorna Sports MotoGP
Founded in 1988 and based in Madrid, Spain with subsidiaries in Barcelona, Rome and Tokyo, Dorna Sports is a leader in sports management, marketing and media.
Dorna Sports is the exclusive commercial and television rights holder of the FIM Road Racing World Championship Grand Prix (MotoGP), along with the Motul FIM Superbike World championship (WorldSBK), the FIM CEV Repsol International Championship, Moto America, The Red Bull MotoGP Rookies Cup, The Asia Talent Cup and the British Talent Cup.
A 360-degree methodology management is applied to ensure the smooth running of all events/races through close working relationships with the FIM, Promoters, Manufacturers, Teams, Media Partners, Suppliers and Circuits across the world.
The expansion of Dorna's racing portfolio has helped create synergies throughout all the championships in principal markets around the world, aiding not only in the promotion and running of events but also continually attracting and developing new riders, manufacturers and brands. This is also reflected in the consolidated licensing programme available with over 70 MotoGP licensees producing an extensive range of product categories to cater for the ever growing Motorcycle racing fan base!
Electrolux Global Brand Licensing (EGBL) works across the Electrolux Group’s more than 70 brands to develop meaningful category extensions which enhance consumer experience around our key focus areas of Taste, Care and Wellbeing. In 2019, License Global recognized EGBL as the 19th largest licensor globally and as #2 among corporate brands. EGBL oversees a vast array of licensing programs for our famous brands within different product categories across the globe with an aim to shape living for the better for our consumers and our planet. As such, our brand extensions cover a diverse range of products including kitchen, laundry, home comfort, industrial and solar.
Energizer Holdings, Inc.
Energizer Holdings, Inc., headquartered in St. Louis, Missouri, USA, is one of the world's largest manufacturers of primary batteries and portable lighting products and is anchored by its globally recognized brands Energizer®, EVEREADY®, Rayovac®, and VARTA®.
Energizer is also a leading designer and marketer of automotive fragrance and appearance products from recognized brands such as A/C Pro®, Armor All®, Bahama & Co.®, California Scents®, Driven®, Eagle One®, LEXOL®, Nu Finish®, Refresh Your Car!®, and STP®.
As a global branded distributor of consumer products, our mission is to lead the charge to deliver value to our customers and consumers better than anyone else.
Ford Motor Company
Ford Motor Company trademarks and vehicle images are some of the most recognized in the world. Ford takes a tremendous amount of pride in this, and considers its trademarks and vehicle images to be among its most valuable assets.
In an effort to both enhance and protect the value of the Ford name and image, Ford is constantly engaged in both promoting its trademarks and policing their use to ensure persons and businesses authorized to do so use the trademarks in an acceptable manner.
Leading licensed properties include Ford Blue Oval, Built Ford Tough, Mustang, F-Series, Lincoln and Ford Performance, as well as numerous vintage marks and nameplates. The Ford licensing program reaped rewards ranked, #31 in 2019. We continue to leverage the legacy of existing vehicles while also garnering brand exposure and consumer awareness for new, exciting vehicle launches in 2020: Bronco, Mustang Mach-E, Mustang Mach1, and the all-new F-150. We continue to expand into other licensing categories and utilize licensing not only as a revenue stream, but as a marketing tool that allows us to connect with our customers.
Fruit Of The Loom, Inc.
Fruit of the Loom, Inc. is a global pioneer and industry leader in the design, manufacture, and marketing of family apparel, intimates, and athletic apparel and equipment.
Our diverse portfolio of iconic brands includes Fruit of the Loom®, Vanity Fair®, Spalding®, Russell Athletic®, and JERZEES®.
Our consumer-centric business model is powered by meaningful innovation and thoughtful design. Bringing comfort, performance, and fun to everyday moments, our commitment to quality and service has made these brands a trusted part of the fabric of our culture, enriching lives for over a century.
General Motors Company
General Motors inspires passion and loyalty for generations of drivers, passengers, and employees around the world. This has culminated in a distinctive brand identity that represents our history of innovation, integrity, ingenuity, and determination. If you are a manufacturer or company interested in producing licensed products bearing the registered trademarks of General Motors, please download the Licensee Application, and follow the form and submission process outlined in the application. We carefully consider licensee opportunities based on the proposed licensed item’s alignment with the brand, its uniqueness and strength within its category and whether the proposed licensee has appropriate experience and meets our financial and other requirements.
At General Motors, we take great pride in our brands and their intellectual property. The GM licensing program is one of the largest of its kind, encompassing licensed merchandise, licensed accessories, restoration parts, vehicle manuals, and much more. We welcome the opportunity to review your request to obtain a license to use GM trademarks and invite you to complete the General Motors Trademark License Submission of Interest form.
We are General Motors. We transformed how the world moved through the last century. And we’re determined to do it again as we redefine mobility to serve our customers and shareholders and solve societal challenges.
The Goodyear Tire & Rubber Company
Goodyear (GT) is one of the world's largest tire companies. It employs about 64,000 people and manufactures its products in 48 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
We are eager to continue growing our licensed products business with the Goodyear trademark in emerging as well as mature markets while providing continued guidance and support for our established licensees. That’s the Goodyear licensing division, always looking forward while cherishing our past.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and connect in emotional ways with others. In the U.S., innovative Hallmark greeting cards and gifts are sold through leading mass retailers, the network of Hallmark Gold Crown specialty stores and online. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Millions of households enjoy family friendly television programming offered
by cable’s top-rated Hallmark Channel and fast-growing Hallmark Movies & Mysteries.
For More Than 100 Years we’ve helped people connect. Giving people meaningful ways to connect with those they care about most is at the heart of everything we do. We create things that make people feel good. Our expertise in emotional storytelling has helped us secure a place in consumers’ hearts. We’ve earned this special place in people’s lives by reaching them in many different meaningful ways.
People engage with the Hallmark brand to create and capture memories and moments
they cherish their entire lives.
Hallmark’s brand purpose is to inspire meaningful connections, which enhance relationships and enrich lives. Our Brand Promise is an inspiring challenge and our ultimate goal. Our brand’s purpose and promise express our central commitment to the consumer and should served by every product, service and experience.
In a partnership with Hallmark, you can leverage our expertise and vast intellectual property portfolio to create a more meaningful connection between.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens.
Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years.
Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews and Instagram (@Hasbro).
The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products.
The company has more than 80 brands around the world that drive more than $7.5 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat®, Jolly Rancher, Ice Breakers and SkinnyPop. The Hershey Company also sells Cadbury products under license from Cadbury UK Ltd.
For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.
To learn more visit www.thehersheycompany.com.
Over the course of the past 20+ years, The Hershey Company has built a licensing program that extends our portfolio into channels and categories that allow consumers the opportunity to experience our iconic brands in fun and unique ways. With 50+ partners and programs spanning the globe, Hershey continues to deliver the licensed food and general merchandise collaborations that our fans have come to expect.
Honeywell International Inc.
Honeywell, a Fortune 100 company, is one of the world's leaders in Aerospace, Building Technologies, Performance Materials and Technologies, and Safety and Productivity Solutions. Honeywell invents and addresses some of the world's most critical challenges around energy, safety, security, productivity, and global urbanization with the goal of making the world safer, cleaner, and more sustainable. Honeywell has also been recognized on Fortune's 2020 “World's Most Admired Companies“ for 14 consecutive years.
Today, Honeywell has over 919 sites and 110,000 employees worldwide and remains one of the most recognized and trusted brand globally. Honeywell licensed products are available in the commercial and retail sectors. Quality, safety, and innovation are the core values of our licensing program. We are always looking for licensees who are willing to deliver on the same core values our consumers and customers have come to expect for more than 100 years.
We are a company full of makers, dreamers, thinkers, and inventors. Imagination is our super-fuel. HP’s story began 80 years ago, in a backyard garage in Palo Alto, California, where two visionary engineers started a business that sparked Silicon Valley. The business that grew out of that garage is a story about the power of creative collaboration. The infinite possibilities that exist when we pair innovation with tenacity.
Create technology that makes life better for everyone, everywhere, is our vision.
For more than 20 years, HP’s Brand Licensing Programs have supported this vision, completing product and services ecosystems, expanding our brands’ presence to new customers, and extending the market-life of our products.
At Kellogg Company, we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods.
Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform.
Keurig Dr Pepper
Keurig Dr Pepper is a leading coffee and beverage company in North America, with the ability to satisfy every consumer need, anytime and anywhere – hot or cold, at home or on-the-go, at work or at play. Formed in 2018 with the merger of Keurig Green Mountain and Dr Pepper Snapple Group, we have leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and we market the #1 single serve coffee brewing system in the U.S. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include, Dr Pepper, Crush, 7UP, Green Mountain Coffee Roasters, Canada Dry, Snapple, Bai, Mott’s, Clamato and The Original Donut Shop.
Since 1884, Eastman Kodak has been the brand customers associate with high-quality imaging products. Kodak’s long history in photography has made it one of the most widely recognized and trusted brands in the world. Today, Kodak is applying its materials science expertise, which has its roots in film manufacturing, to new applications ranging from touch sensors to 3D printing and beyond.
Kodak's global licensing program inspires consumers by connecting Kodak’s iconic brand to pioneering products. Kodak licensing also expands markets with standard and classic categories. Kodak is a premier brand recognized all over the world and has been in the Top 100 Licensor (License Global) for several years.
Life Is Good
Life is Good is a lifestyle apparel brand dedicated to spreading the power of optimism through art, an inspiring community, and groundbreaking nonprofit work that positively impacts over 1 million kids annually.
Co-founders Bert and John Jacobs launched their business in 1994 with $78 in their pockets, selling T-shirts in the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $100 million brand sold by over 2,000 retailers across the US and Canada. Early on, Bert and John were inspired by stories of people, mainly children, facing great adversity. These stories illustrated that optimism is most powerful in the darkest of times and fueled the creation of a fully integrated business model dedicated to helping kids in need. Life is Good donates at least 10% of its annual net profits to the Life is Good Kids Foundation to support their life changing work.
To inspire others to choose optimism and grow the good in their lives, John and Bert wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in 2015.
The company is grateful to partner with likeminded brands to produce a breadth of products and services that help further the mission to spread the power of optimism, including: Schwinn x Life is Good Bikes, Casual Living x Life is Good outdoor and beach furniture, Austin Adventures x Life
is Good multi-sport vacations, Samsonite x Life is Good bags and luggagSe, ALEX AND ANI x Life is
Good fundraising bangles, Tervis x Life is Good drinkables , National Geographic x Life is Good – The Book, Designer’s Choice x Life is Good fundraising bouquets, The McGee Group x Life is Good eyewear, along with NCAA on various collegiate partnerships.
Mars Retail Group, Inc.
Mars Retail Group (MRG) is a division of Mars, Incorporated, a privately owned company with net sales of more than $35 billion worldwide. Founded in 1911, Mars, Incorporated has 100.000 Associates across the globe and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience and Mars Wrigley Confectionery.
Based in Mount Arlington, N.J., MRG supports and builds the iconic Mars Brands, from M&M’S® Brand and the charismatic M&M’S® Characters to SKITTLES®, SNICKERS®, STARBURST® and TWIX® Brands. Licensing partnerships with MRG provide tremendous brand awareness, since the company’s esteemed brands enjoy powerful consumer recognition.
MRG partners with Mars brand teams, retail partners and licensees to create unique merchandise and in-store displays to create an unforgettable experience for consumers. Themed displays can align with seasons, holidays, or special events and include a wide range of licensed items at varying price points, such as apparel, novelty, housewares, accessories, plush, dispensers and candy.
Several key factors differentiate the MRG program from competitors: the Brands’ strong heritage and popularity, and the iconic M&M’S® Brand Characters, loved by all ages. Mars licensed products are proven successes, and MRG is excited to continue expanding the portfolio.
A potential licensee should have a strong track record with a history of developing and managing brands and a successful sales and distribution organization in place.
Mack Trucks is one of the world’s most renowned heavy-duty truck brands and provides sales and service for its trucks in more than 45 countries. Mack Trucks has headquarters and manufacturing plants in three states and dealerships across the United States, Canada, Mexico, Latin America and Australia.
An iconic American brand, Mack has a rich and storied history, from our beginnings in Brooklyn in 1900 to being recognized as a global brand that stands for reliability, durability and roll-up-your-sleeves hard work.
It began in 1900, when the automobile was brand new and horses were still pulling the load. That’s when two brothers, Gus and Jack Mack, started building motorized carriages that could do the work of a whole stable of horses. Those trucks built America, pulled Europe out of the trenches of two World Wars and built the Panama Canal. And by creating the most dependable trucks in the world, Mack Trucks has become one of the most recognized and respected brands in the transport industry.
Our performance and reputation moved the brand into the lexicon and Mack has become a part of the language, giving rise to the phrase "Built Like A Mack Truck."
Today Mack Trucks continues producing fuel-efficient, technologically advanced, category-leading vehicles in the construction, long-and-regional haul and refuse segments.
Our licensing vision is to extend the relationship that people have with the Mack Brand beyond the workplace and into the home.
To leverage the connection that people have with our brand while providing value – both emotional and commercial - to the Mack Brand and our licensees.
Mack looks for potential licensing partners that have an appreciation for authenticity and realism in design and that understand the role licensing plays in building and reinforcing brand values. Alignment with the brand attributes for Mack Trucks (durability, reliability, application excellence, pride of ownership, easy to do business with, total cost of ownership) is of paramount importance.
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential.
Visit us online at www.mattel.com
McCormick & Company
McCormick & Company, Incorporated is a global leader in flavor. With $5.3 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick Brings the Joy of Flavor to Life™.
For 150 years, McIlhenny Company has been enlivening the flavors of food and drinks around the world. McIlhenny Company produces TABASCO® Brand products, which are sold in 195 countries and territories around the world and labeled in 22 languages and dialects. Created in 1868 by Edmund McIlhenny, the same three ingredients that made his TABASCO® Sauce – red peppers, salt, and vinegar – are still aged and bottled by Edmund’s family on Avery Island in Louisiana, the process virtually unchanged. Today, 150 years later, the careful craftsmanship and versatility of TABASCO® Sauce has made it a friend of chefs, home cooks, bartenders, and food lovers the world over.
Since 1868, McIlhenny Company has been committed to product quality. We extend this same commitment to our co-branding partnerships. Co-branding with the TABASCO® Brand, one of the most recognized brands worldwide, allows you to connect with consumers through a brand that they know and trust. By leveraging our familiar diamond logo and versatile flavor profile, partners can expand their product offerings and reach new audiences to drive increased sales and profits.
McIlhenny Company has had longstanding partnerships with leading brands including Cheez-It®, Heinz®, Hellmann’s®, Hormel®, Slim Jim®, Tyson®, and Vlasic®. We offer the unique flavor profile of TABASCO® Sauce in a variety of convenient forms to fit most food processing environments. Combining only high-quality ingredients and our pepper-sauce making expertise, our Industrial Formulation delivers distinct flavors that can pair with almost any food or drink product.
The unique strength of the TABASCO® Brand mark, bottle and diamond logo design also extends beyond food-related partnerships. The powerful brand recognition is an asset that aligns partners with the fine quality and widespread affinity for one of the world’s most beloved brands.
We are Meredith Corporation, a publicly held media and marketing services company founded upon service journalism more than 115 years ago. We are on the pulse of pop culture, entertainment, food, fashion, lifestyle, news, business and finance, and sports. We share inspiring, entertaining and informative content across print, digital, social media and TV broadcasting.
As a leader in our industry, we reach 175 million unduplicated American consumers every month, including 80 percent of U.S. Millennial women. Our 17 television stations reaching more than 11 percent of U.S. households.
Our brands include such icons as: Better Homes & Gardens, Real Simple, Allrecipes, Time, Martha Stewart Living, People, SHAPE, Sports Illustrated, Parents, InStyle, Magnolia Journal, Southern Living, EatingWell, Traditional Home, Entertainment Weekly, Cooking Light, Family Circle, Food & Wine, Coastal Living.
We extend brand engagement with consumers through select licensing programs. Highlights include the comprehensive line of stylish Better Homes & Gardens home décor and outdoor/garden products available at Walmart stores and Walmart.com; professional services through Better Homes and Gardens Real Estate; Southern Living home goods, décor and jewelry available exclusively at Dillard’s department Stores; and better-for-you EatingWell frozen entrees found at grocers across the nation. We are actively expanding our licensing portfolio, and welcome inquiries about how our brands can help you reach new consumers and expand retailer networks in the US.
Mondelēz International empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.
All around the world, the lines between meals and snacks are blurring. Those moments when you reach for a delicious bite in between or in place of a meal is on the rise. This provides a unique opportunity for our company. At Mondelēz International, we’re leading the future of snacking through a focus on our three strategic priorities:
Growth: We’re accelerating consumer centric growth by taking a broader approach to snacking, balancing our investment across both global and local brands, transforming our marketing and investing in key geographies and adjacencies.
Execution: We are driving operational excellence in sales execution, marketing, supply chain and generating continuous cost and quality improvement across our business.
Culture: We are building a winning growth culture that more effectively leverages local commercial expertise, invests in talent and key capabilities while enabling the business to move with greater speed and agility.
Our licensing programs focus on growing our iconic brands, like Oreo, Cadbury, Sour Patch Kids and Milka, in new categories and consumer white spaces around the world.
Morton Salt, Inc.
Morton Salt, Inc. is the trusted authority in salt since 1848 that helps to improve people's lives in more ways than ever before. The goal of our brand licensing program is to create high-quality licensed products that convert new users with a compelling “reason for being” and that strengthen emotional connections with current users. The licensing program will unlock the potential of the brand and increase the relevance of the Morton brand with today’s consumer. The MORTON word mark and the iconic Umbrella Girl logo are available to license.
Motorola Mobility LLC
For over 90 years the Motorola brand has been known around the world for high quality, innovative and trusted products. Today, Motorola licensed products are globally available, leveraging Motorola’s high brand awareness around the world.
Motorola’s Strategic Brand Partnership program seeks to leverage the power of this iconic brand by teaming up with dynamic companies who offer unique, high quality products that enrich consumer’s lives. Our partnerships pair our innovative history with cool, connected and emerging products. Strategic brand partners work closely with Motorola engineers while developing and manufacturing their products, ensuring that their products meet the exacting safety, quality, and reliability standards that consumers have come to expect from Motorola.
Learn more by following us on Facebook, Instagram, and Twitter @ShopMotorola.
National Football League
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is the industry leader on a wide range of fronts.
Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination, DreamWorks, and NBCUniversal cable and television.
Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation.
Visit universalbranddevelopment.com for more information.
Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.
Newell’s brands are known for delivering superior performance, design and innovation. Our brands continue to succeed globally because of strategic and disciplined choices made based on insight, analysis and experience. We love our brands and are passionately committed to consumers. We put consumers first in everything we do and believe that when our consumers benefit, all of our other constituents benefit too. Our licensed brands offer the value of established equities and can significantly accelerate your growth in the product marketplace.
The Ohio State University
The Ohio State University, founded in 1870 and celebrating its sesquicentennial anniversary this year, is among the most popular and established collegiate brands nationwide. To date, royalty revenue exceeds $207 million from approximately $4 billion in licensed retail sales.
Ohio State has one of the largest alumni associations and single-campus enrollments in the nation in addition to one of the largest engaged fan bases in collegiate sports.
The university trademarks have been registered in the state of Ohio and the United States since 1974, and continue to expand overseas. Licensing is responsible for the registration and use of the Ohio State brand on products and services; university promotions and advertising; sponsorships; and affinity programs. By ensuring that all products and services are aligned with the university mission, with a commitment to integrity, tradition and excellence, the office reinforces Ohio State’s reputation as one of the nation’s top universities with the #1 revenue generating collegiate licensing program.
PBS KIDS, the #1 educational media brand for kids, offers children ages 2-8 the opportunity to explore new ideas and new worlds through television, digital media and community-based programs. Provided by local stations, the free PBS KIDS 24/7 channel and live stream is available to more than 95% of U.S. TV households.
PBS KIDS ranked #3 on the 2019 Kidscreen Hot50 Licensing list, landed the #1 spot on the Hot50 list for Digital Media, and was recently honored with Kidscreen’s Channel of the Year award for the second year in a row (and the fifth time since the Kidscreen Awards launched in 2010).
The PBS KIDS licensing program is currently representing properties including:
ELINOR WONDERS WHY, a multiplatform, animated preschool series about a curious bunny rabbit and her friends premiering Fall 2020;
ARTHUR, the longest-running children’s animated series, starring the iconic aardvark’s heartfelt and humorous stories about family, friends, and the challenges of growing up; and
The Jim Henson Co.’s DINOSAUR TRAIN and SPLASH AND BUBBLES, animated preschool series exploring friendship and going on adventures in the prehistoric era or under the sea.
In addition, the brand licensing program represents PBS corporate trademarks. When PBS first went on the air nearly 50 years ago, it was born out of a groundbreaking idea: that Americans deserve a non-commercial television service whose sole mission is to educate and inspire. Today, PBS with more than 330 member stations, continues to serve as a beacon of thoughtful and thought-provoking media for millions of Americans.
PLBY Group, Inc.
Playboy, one of the most iconic brands in history, reaches its global audience across three verticals: content, events and experiences, and consumer products. Within those verticals, Playboy has an impressive breadth of consumer touchpoints ranging from digital content, print, film and television, location-based events and an unparalleled global retail presence.
Six decade later, what began a smart, sophisticated and playful men's magazine has evolved into a global media and lifestyle brand with a media presence in more than 27 countries, food, beverage and gaming experiences and more than 1.5 billion in annual retail sales of Playboy consumer products in 180 countries.
Playboy's top licensing program in 2018-2019 included a robust lineup of designer collaborations and retail partnerships, such as luxe footwear with Buscemi and Mason Garments, a line of high-end apparel and accessories with Marc Jacobs and Philipp Plein and lucrative licensing deals with PacSun and Missguided. Other top collaboration partners included Supreme, Joyrich, Goodworth & Co., The Kooples, Alpha Industries and China-based collaborators Uooyaa and Peacebird. In 2020, Playboy will continue with popular, brand-building collaborations such as Supreme and Joyrich, and with expansion of its retail presence with PacSun and Missguided. The brand recently launched collaborations with Sean John exclusive to Macy's and with U.K.-based lingerie retailer Coco de Mer and Italian luxury fashion house Moschino.
2020 will be a year of new location-based entertainment venue openings globally, new consumer products, including CBD and cannabis offerings, and continued collaborations with our global fashion partners.
The Procter & Gamble Co.
The Procter & Gamble Co. (P&G) is a multi-national consumer goods corporation, founded in 1837, and primarily specializing in a wide-range of cleaning and personal care products. Many P&G brands, including Pampers, Tide, Crest, Gillette, Febreze and Braun, have become essential household names. P&G’s trademark licensing team is dedicated to nurturing long-term, symbiotic partnerships with companies that provide deep expertise in their categories. We are actively seeking out partners that can provide meaningful consumer touchpoints for our iconic brands.
An example of P&G’s successful trademark licensing partnerships include the Febreze program, which builds on the brand’s odor elimination and fresh scent equity. The wide range of Febreze licensed products--including candles, carpet care solutions, cat litter and trash bags--has quickly helped propel the Febreze brand into Mega Brand status. The Braun trademark licensing program has similarly extended Braun’s strong design equity into successful adjacencies including clocks, watches and high-end health monitors for the consumer and medical professional market. Procter & Gamble’s licensing partners include Conair, Helen of Troy, Bradshaw Homes, OraLabs and Clorox.
P&G seeks out best-in-class trademark licensing partners who are leaders in their categories and dedicated to fulfilling P&G’s corporate mission of improving lives.
Reebok International Ltd. is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their fitness journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics.
Reebok’s global licensing program seeks to enhance our Brand through meaningful category extensions in specialty apparel, footwear, and accessories. We look for partners who are leaders within their categories and who are committed to extending our brand to new product lines, territories, and retailers. Our goal for these partnerships is to drive financial results and reach new consumers for both the Brand and our licensees. We place emphasis on maintaining strong relationships with our current partners while continually exploring strategic opportunities to grow our portfolio.
Rheem Manufacturing Company
Rheem Manufacturing Co. has a 100-year history of delivering products that provide you with comfort in your home. Currently, Rheem is the only manufacturer in the world that produces heating, cooling, water heating, pool & spa and commercial refrigeration products, and it is the largest manufacturer of water heating products in North America. Rheem is committed to a more sustainable future and has initiated a global sustainability program designed to produce zero waste by 2025. Today, the company’s portfolio of premium brands includes Rheem®, Raypak®, Ruud®, Eemax®, Richmond®, Splendid®, Solahart® and EverHot™ as well as commercial refrigeration brands Russell®, Witt®, ColdZone® and Kramer®.
Rheem leverages licensing relationships to deliver additional products to enhance customer experience. These partnerships allow Rheem to extend into complementary markets while continuing to build on its heritage of innovation.
Serta Simmons Bedding Company
Serta Simmons Bedding is North America’s largest bedding manufacturer and the company behind the Serta®, Beautyrest®, and Tomorrow™ brands. Serta® and Beautyrest® are America’s best-selling mattress brands – iconic names that stand for authentic quality, innovation and integrity. Tomorrow™ is the only complete sleep system available direct to consumer.
Giving people great sleep is the ultimate aim of everything we do. That’s why Serta Simmons Bedding works tirelessly – so consumers can rest easy. And we’ve been doing just that for well over a century. We’ve come a long way since the 1870s, when Simmons became the first business to mass-produce woven wire mattresses. Now, we employ more than 6,000 people across North America and have 39 manufacturing plants.
Our licensing strategy is to leverage our trusted brands to reinforce our role as the undisputed leader in the sleep industry. Our licensees create innovative products to deliver on our brand promise including utility bedding, furniture, pet beds, children's mattresses among others. In a partnership we seek reliability and dedication to allow our combined businesses to grow successfully. We expect our partners to represent our brands with the same level of innovation, quality and trustworthiness that our consumers have come to expect over the years.
The better you sleep, the better you live, work and play. SSB helps millions get the sleep they need to live the lives they want. That’s a big responsibility for us, and rest assured that we take it seriously.
Stanley Black & Decker
Stanley Black & Decker is a $14 billion revenue global leader in hand tools, power tools, engineered fastening systems, and security products and services. The company's iconic brands include BLACK+DECKER, BOSTITCH, CRAFTSMAN, DEWALT, MAC Tools and STANLEY. Stanley Black & Decker is a company for the makers and innovators, the craftsmen and the caregivers, and those doing the hard work to make the world a better place.
The Stanley Black &Decker licensing team expects to continue its growth trajectory through accelerated new product introduction (900-plus in 2020), including product category expansion and entry into new markets. In addition, continued strong retail/customer relationships and an expanding global presence will drive growth for the Stanley Black &Decker licensing program.
The Licensing Team at Stanley Black & Decker has more than 30 people who are committed to creating a comprehensive and cohesive licensing program that is complementary too and indistinguishable from the company’s core product lines. Everything about the program is been integrated with the company’s core operations, from design and engineering to commercialization and promotions. In this way, the Licensing Team has been able to deliver consistent revenue growth and brand expansion year over year.
As one of the world's leading designers, manufacturers and marketers of automotive products for original equipment and aftermarket customers, Tenneco Inc. Is driving advancements in global mobility by providing solutions for cleaner, more efficient, comfortable and reliable performance. Our four business groups - Motorparts, Ride Performance, Clean Air and Powertrain - deliver technology solutions for diversified global markets, including light vehicle, commercial truck, off-highway, industrial, motorsport and the aftermarket. In addition to being a trusted Tier 1 supplier to vehicle manufacturers, we have built an industry-leading brand portfolio on our way to becoming one of the largest suppliers of replacement parts to the global aftermarket. Our stable of the industry’s most well-respected enduring brands includes Monroe®, Walker®, Champion®, Fel-Pro®, MOOG®, Wagner®, Öhlins®, Rancho®, Thrush®, National®, among others. Found on products and services provided by us or our licensees, on merchandise and apparel, and in entertainment from motorsports to movies and video games, our brands have a foundation that reaches from the Model T to the Model E, with more than 10 brands that are at least 100 years old.
On any given day, 2.5 billion people use Unilever products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.
Great products from our range of more than 400 brands give us a unique place in the lives of people all over the world. With €53.7 billion turnover in 2017, 58% of our business is in emerging markets and 12 of our brands have sales of more than € 1 billion a year we are a truly Global Company.
When consumers reach for nutritionally balanced foods or indulgent ice creams, affordable soaps that combat disease, luxurious shampoos or everyday household care products, there’s a good chance the brand they pick is one of ours. Seven out of every ten households around the world contain at least one Unilever product, and our range of world-leading, household-name brands includes Lipton, Knorr, Dove, Axe, Hellmann’s and Omo. Trusted local brands designed to meet the specific needs of consumers in their home market include Pureit and Suave.
Licensing is an important strategic opportunity for Unilever’s Divisions (Food and Refreshment, Beauty and Personal Care, Laundry and Homecare. We look to partner with Brands and Companies (both Licensing IN and Licensing OUT), that can help us expand our business and excite our consumers though strong Licensing Partnerships. If you are a Global Category Expert, Market Leading Local Jewel or an Innovative Start Up that would like to start a conversation please contact us.
United States Air & Space Force IP Management
The United States Air Force provides superior air, space, and cyberspace security for the United States, her territories, and her allies. The USAF also provides food, comfort, and medical supplies to areas hit by natural disasters and in places of conflict.
The most distinguished Air Force IP is the Symbol, the angular wings. As the official logo of the USAF, it is steeped in symbolism to capture the essence of the American Airman. The many degrees of the Symbol can be seen in our poster series.
The Air Force’s trademark portfolio also includes, but is not limited to, the famed USAF Thunderbirds, the Air Force Emblem, the Air Force Academy, our many unit patches and base names, and our enlisted ranks.
The licensing office is responsible for working with companies and manufacturers interested in branding their products with our IP. We currently have over 200 licensees that offered 24K+ unique SKUs to consumers around the world in the past year. Licensed Air Force-branded merchandise ranges from apparel and sporting equipment to jewelry and drinkware.
Operating under public law 10 USC 2260, the royalties earned from the sale of licensed products help support the Airmen and family programs offered by the Air Force. Since the licensing program’s 2006 inception, more than $3.8M has been donated to these programs.
United States Army
The U.S. Army trademark licensing program's goal is to strengthen consumer loyalty by creating multiple brand touchpoints at retail for consumers to build a greater affinity for the United States Army. The U.S. Army's mission is to distribute quality consumer products that build brand awareness while creating brand impressions across multiple platforms to support U.S. Army recruitment efforts. The program manages more than 250 licensees spanning 5O-plus product categories and is seen and sold in more than 50,000 doors in North America. By federal law, licensing fees paid to the U.S. Army for the use of its trademarks provide support to the Army trademark licensing program, and net licensing revenue is devoted to U.S. Army morale, welfare and recreation programs.
The U.S. Army licensing program leverages the values of pride, performance and personal development to build positive brand awareness. Licensees are scattered across categories that include gift and novelty, apparel/accessories, fitness, toys, tailgating and recreational sports.
U.S. Army licensed products can be found in mass merchandisers, midtier retailers, travel centers, sporting goods stores, toy stores, craft stores, grocery stores, dollar stores, tourist/museum centers and more. In addition, the off-price channel proved very successful.
For 2020, the U.S. Army program looks to focus on building the program both internally and externally. Internally, emphasis on quality and best-in-class licensee operations will be a focus by leveraging business reviews with current licensees to ensure product refreshes and extended distribution are maximized. Externally, U.S. Army is looking to strengthen plans to combat counterfeit and infringing product, both at retail and online. Identification and education of manufacturers operating without a license will be pivotal to protecting the brand while keeping the current program protected.
United States Marine Corps
As America's expeditionary force in readiness since 1775, the U.S. Marines are forward deployed to win our Nation’s battles swiftly and aggressively in times of crisis. We fight on land, sea and air, as well as provide forces and detachments to naval ships and ground operations.
What sets Marines apart from any other fighting force on the globe isn’t just how they’re trained, the equipment they use or their tactics. It’s something much more primal—it’s the fighting spirit that lives within every Marine and drives them to accept nothing less than victory in all situations. That determination to win, eagerness to fight, and high standard of excellence are all traits strengthened in the Corps.
The many historic insignia, emblems, and uniform of the U.S. Marine Corps are some of the most recognizable images in the country. The Eagle, Globe and Anchor is the universally recognized symbol of the United States Marine Corps. The USMC Trademark Licensing Office (TMLO) exists to regulate the usage of Marine Corps trademarks such as the Eagle, Globe and Anchor (EGA) worldwide. Other noteworthy trademarks include unit insignia, slogans such as; The Few. The Proud., No Better Friend No Worse Enemy, Earned Never Given, First to Fight and many more.
United States Navy
We are America’s Navy and we are Forged by the Sea. Our brand promise was forged by the six pillars that define America’s Navy. Strength, Opportunity, Direction, Teamwork, Creative Innovation, and Meaningful Adventure. The Navy’s trademark licensing program is responsible for increasing the service’s brand awareness. This is accomplished by licensing consumer goods that instill pride in the Navy and admiration for the men and women who serve. Our program works with licensees producing products in categories such as apparel, jewelry, novelties, housewares, accessories, plush, and many more. Navy licensed products are available globally including in major retailers such as Walmart, Target, Dick’s Sporting Goods, Top Shop, Kohl’s and a variety of e-commerce retailers. Proceeds from the licensing program support the Navy’s Morale, Welfare and Recreation program, which benefits sailors, retirees and their families.
United States Postal Service
The U.S. Postal Service is the only delivery service that reaches every address in the nation: 160 million residences, businesses and Post Office Boxes. With more than 34,000 retail locations, 630,000 employees and one of the most frequently visited websites in the federal government, usps.com, the Postal Service is one of the county’s most recognizable and trusted brands.
USPS licensed consumer products expand the brand to new and different audiences. Licensed products can be a vehicle for encouraging new customers to purchase core products and services. Because USPS licensed products typically bear the brand's trademarks in ways that are visible when they are being used, they turn consumers into active advocates for the brand.
For the first time ever, the USPS licensing program was nominated for the 2020 Licensing International Excellence Newcomer Award.
The United States Postal Service anticipates product availability in the marketplace will significantly increase over the coming years. As USPS gears up for their 250th anniversary in 2025, this initiative will be supported by the Licensing program.
University of Southern California
Established in 1976 to protect the USC name and identifying trademarks, the USC Office of Trademarks & Licensing Services (TLS) was one of the first collegiate licensing programs in the nation. Since that time, individuals and organizations who wish to use the university’s identifying trademarks on commercial products must obtain permission to do so by securing a trademark license agreement through the TLS office.
USC only licenses those products which reflect positively upon the university. By licensing products that feature the university’s marks, TLS seeks to protect, preserve and promote the university’s long standing reputation as a center of academic and athletic excellence. Trademark licensing also enables USC to share in the financial benefits derived from the commercial use of its marks. These funds are used to support student scholarships and the university’s athletic programs. Students, faculty, alumni, staff and the general public support the university and its mission through the purchase of licensed products. In addition to merchandise licensing, TLS serves as a resource to the USC campus community. TLS manages the filing and maintenance of USC’s trademark registrations, and serves as the contact point in relation to general trademark registration inquiries and requests. These activities are handled cooperatively with the Office of the General Counsel.
The Walt Disney Company
Disney Parks, Experiences and Consumer Products is the business segment of The Walt Disney Company that brings the magic of Disney’s stories, characters and franchises into the daily lives of families and fans around the world to create memories that last a lifetime.
The company’s iconic travel and leisure businesses include six resort destinations in the United States, Europe, and Asia; a top-rated cruise line; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business.
Disney’s global consumer products operations include the world’s leading licensing business; the world’s largest children’s print publisher; Disney Store locations around the world; and the shopDisney e-commerce platform. The global licensing business features an extensive array of consumer products across more than 100 categories, from toys and t-shirts, to apps, books and console games. Disney’s multi-franchise licensing program extends the storytelling across Disney, Pixar, Marvel and Lucasfilm brands through innovative and engaging physical and digital products from thousands of licensees, in over 160 countries around the world.
These experiences are created by Walt Disney Imagineering, the innovative force responsible for overseeing the segment’s world-class products and experiences - from immersive lands to interactive toys, and everything in between.
Westinghouse Electric Corporation
For over 130 years, Westinghouse has consistently provided innovative, reliable, high-quality products and customer service. It's a combination of groundbreaking technology and rock-solid dependability that's made us one of the world's most trusted brands.
From outdoor portable generators that provide power for your home, work and play moments, to high-definition TVs that are setting new standards for performance, we're constantly developing advanced products, rigorously testing them to make sure they work time after time, day after day. When you see Westinghouse. you know you're getting a product packed with features that make your life easier, while still being easy to use. A product that has all the latest thinking. while providing years of value.
Whirlpool Corporation is the world's leading major home appliance company, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019.
The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Our brands serve consumers in every region of the world. We have a differentiated brand portfolio using regional consumer insights to meet the different consumer lifestyle needs. Our brands target over 90% of consumers across the globe.
Our values are the driving force behind everything we do. Respect, integrity, inclusion and diversity, teamwork and the spirit of winning propel our teams to excellence. We funnel these values into creating the best consumer appliances, but we also bring them to how we think about the world around us.
We collaborate with purpose, delivering innovation that expands boundaries for new categories, services and businesses. We continually adapt the latest consumer insights and technology to design and build innovative products that influence trends.
We are always looking for new opportunities and for licensees who share our passion for filling homes with innovative solutions that help create more moments that matter.
Williamson-Dickie Mfg. Company
Built tough for workwear and revered by everyone from auto mechanics and skateboarders to nurses, as the global leader in workwear, Dickies® has spent nearly a century crafting innovative apparel known for its performance, durability and comfort. Recognized for its iconic 874 work pant, our brand continues to evolve and today includes a range of clothing and accessories for men, women and kids.
Aligning your business with the Dickies brand is good business. As one of the most recognized and trusted brand names in over 100 countries, we design and manufacture our core work apparel in-house, but partner with Licensees to enhance or expand our product categories or geographic territories. Dickies strategic licensing process consistently evaluates current and prospective partners as our business needs change.
Beyond looking for relationships that deliver strong financial results for both, we're also looking for relationships that can make a difference. Our purpose reads: We champion the dignity of work and instill confidence in the makers and shapers of our world. We value business, relationships and purpose that ensures our vendors, suppliers and partners deliver meaningful products that serve the brand and the people who feel most strongly associated with it.
In 2017, Dickies was acquired by VF Corp, the parent company of global powerhouse brands such as Vans®, The North Face®, Timberland® and Wrangler®. VF is the ideal steward to honor the Dickies heritage while providing a platform for growth that ensures continued success for another century.
Yamaha Motor Corporation, USA
Yamaha Motor Corporation, U.S.A. (YMUS) is a leading motorsports distributor with an ever-expanding, diverse product line that includes motorcycles, ATVs, side-by-sides, snowmobiles, generators, personal watercraft, outboard marine engines, golf cars, power assist electric bicycles, and more. Yamaha, Yamaha Racing and the company's many sub brands are marketed in more than 200 countries worldwide today.
At Yamaha Motor, we create products that excite customers and exceed their expectations. The meaning behind our “Revs Your Heart” brand slogan is our unwavering desire and passion to deliver exceptional value and experiences that enrich the lives of everyone who comes into contact with the Yamaha brand.
Life can have many exciting, memorable experiences. Creating opportunities for them is what Yamaha is all about.
With creativity and ideas only Yamaha can generate, we define the "unique style of Yamaha" with five words expressing our shared values: Innovation, Excitement, Confidence, Emotion, and Ties. Since 1955, Yamaha Motor has maintained those company values and established deep connections with our customers and dealers who support them. Through licensing initiatives, we explore opportunities to extend that confidence and trust in our brand by connecting with customers in new products and retail channels.
Since its inception in 2002, the Yamaha Motor licensing program continues to develop a diverse licensee base across many categories including apparel, riding gear, accessories, sporting goods, home & gifts, gaming, toys & collectibles, and retail capsule collaborations.
Zippo Manufacturing Company
One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, Pennsylvania, where it has manufactured over 550 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company’s famous lifetime guarantee – "It works, or we fix it free.™"
Zippo’s diverse product line includes lighters and accessories; butane candle lighters; lifestyle accessories, including leather goods, eyewear, and men’s jewelry; and a robust line of heat and flame products for outdoor enthusiasts. Zippo markets in over 180 countries, and owns Bradford-based W.R. Case and Sons Cutlery Company, the Ronson brand family of products, and Wellsville, NY based Northern Lights – a leading designer of luxury candles and artisan accessories.
For more information, visit www.zippo.com.