JOBS

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.  Additional information about the company can be found at WhirlpoolCorp.com.

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The team you will be a part of:
As the Search Engine Optimization (SEO) Manager for Whirlpool’s US Digital Marketing team, you will lead the development and execution of comprehensive technical and content SEO strategies and the overall SEO roadmap, directly impacting share of search, organic traffic, website engagement metrics, and sales for our major appliance businesses, including Whirlpool, Maytag, and KitchenAid. You will champion SEO best practices, inspiring cross-functional partners and external agencies to prioritize consumer search experiences that foster brand health and drive Direct-to-Consumer (D2C) business growth. 

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This role in summary:
We are seeking a data-driven, technical SEO expert who views search marketing from a holistic, strategic perspective. You possess robust experience in completing technical audits for large-scale e-commerce websites, conducting in-depth keyword research and competitor Search Engine Results Page (SERP) analyses, and owning comprehensive search performance reporting. A successful candidate will demonstrate a deep understanding of technical SEO, content marketing, and website analytics, coupled with a forward-thinking approach to the search industry and the future of SEO. You must have extensive prior search engine marketing experience, exceptional analytical capabilities, keen business judgment, and a proven ability to lead and collaborate effectively in a fast-paced, agile work environment. 

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Your responsibilities will include:

• Strategic SEO Leadership & Roadmap Ownership: Serve as the lead SEO Strategist across Brand & D2C, owning the intake, refinement, and prioritization of initiatives in line with the Digital CX Strategy & Roadmap. Lead the design and execution of the SEO strategic roadmap to drive growth of organic traffic, improved brand KPIs, 1P Lead Gen, and D2C revenue.

• Technical SEO: Lead the collaboration with development and product teams to translate SEO strategy into clear, actionable tickets via agile sprint planning, ensuring successful technical SEO activations across our brand.com sites.

• Performance Analysis & Optimization: Lead the consolidation of monthly reporting and roadmap progress updates to Senior Leadership and the broader Brand organization, showcasing the impact of the SEO Pod's work.  Oversee the building, analysis, and strategic interpretation of search reports using advanced SEO tools and on-site reporting platforms, including but not limited to BrightEdge, Adobe, Google Search Console, Google Tag Manager, and Screaming Frog. Drive actionable insights from high volumes of data, comfortable analyzing using tools like Google Sheets and automated solutions.

• Market & Competitor Insights: Direct and execute comprehensive search market analyses for key product launches, encompassing robust competitor search analysis, site content/internal linking mapping, and detailed on-page content optimization briefs.

• Cross-Functional Collaboration & Influence: Drive strong cross-department collaboration and influence with various teams, including external agency partners, paid search teams, digital brand teams, developers, and merchandising product leads. Lead Whirlpool’s ‘one search’ / ‘omnichannel’ strategy, establishing new collaboration and operating models between Brand Media, D2C Growth, Social Media, and SEO teams.

• Team Leadership & Mentorship: Serve as the lead of the SEO Pod, guiding both technical SEO and organic content (OC) activities. Lead intake and prioritization of new projects, and facilitate collaboration among the SEO team and key cross-functional stakeholders. 

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The role of the PDE Manager is built upon demonstrating a high level of business/role acumen and assuming responsibility for end-to-end ownership of their roles, while serving our customers.  This is a high growth, high visibility role with the opportunity to have frequent communication with senior management.  

• Optimizing product cost (10%)

  • Collaborating with our cross-functional teams and building costs

  • Working with Asia counterparts, in live VC’s, to brainstorm multiple cost scenarios and reductions

  • Participating in Kaizen’s to cost reduce items

• Ensuring scheduled deadlines are met (10%)

  • Attending on-site CR’s, in Asia     Attending on-site meetings in Asia as needed  (CR, Debug, Value Engineering, etc)

  • Evening meetings with Asia, often multiple times per week

• Constructing toy prototypes (25%)

  • Modeling physical prototypes in Solidworks or CREO

  • Building rapid prototypes for design validation

  • Kit-bashing existing items and making modifications by hand

• Optimizing toy performance during development (15%)

  • Hand modeling improvements to validate performance impact prior to tooling modifications

  • Making modifications to existing multi-year items to increase consumer experience, improve star ratings, and/or reduce cost

• Ensuring adherence to quality and safety regulations (5%)

  • Working with Quality partners on the Product Requirements Document

  • Using gauges to evaluate product performance

• Creating and reviewing functional specifications (5%)

  • Cross functional facilitation on verifying the document

• Managing and training employees (30%)

  • Managing a team of four to five employees, providing day-to-day guidance, support, and performance feedback

  • Acting as the team’s Digital Mentor, driving adoption of digital tools and best practices across the group

  • Supporting employee development through onboarding, training, and regular coaching conversations

Newell Brands is a leading global consumer products organization committed to creating innovative and high-quality products that enhance our consumers' lives. We are currently seeking a creative and driven Associate Brand Licensing Manager to join our team and support the development and growth of our iconic brands through inbound licensing and promotional partnerships. The ideal candidate brings a foundational understanding of brand partnerships and can contribute fresh, forward-thinking ideas.
This is a pivotal time to join the team, as licensing and partnerships are rapidly emerging as critical growth drivers for Newell—gaining increased visibility, investment, and influence across the organization. Backed by strong executive support and cross-functional momentum, this role offers meaningful opportunities for innovation, impact, and long-term career growth.
As an Associate Brand Licensing Manager, you will play a key role in identifying, evaluating, negotiating, and managing that drive incremental value across Newell’s three business segments: Home and Commercial, Learning and Development, and Outdoor and Recreation. You will collaborate with internal stakeholders and external partners to structure impactful agreements that drive category innovation and deepen consumer engagement. You will also help educate brand teams on how to leverage inbound licensing and partnerships to strengthen brand equity, generate incremental revenue, and maintain cultural relevance.
This role requires a strategic thinker with excellent communication skills, strong project management abilities, and a passion for staying ahead of entertainment, gaming, and influencer trends.

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Key Responsibilities
Licensing Opportunity Management:

• Assist in the evaluation of inbound licensing opportunities to ensure alignment with company strategy and brand values that resonate with consumers.

• Monitor trends to anticipate market demands and identify potential opportunities.

• Maintain an up-to-date calendar detailing upcoming release schedules for entertainment companies.

Negotiation And Agreement Execution

• Support the negotiation of licensing agreements with potential partners, ensuring favorable terms for Newell Brands.

• Collaborate with legal and finance teams to facilitate timely finalization of agreements.

• Help ensure compliance with company policies and standards throughout the negotiation process.

Relationship Management

• Assist in building strong relationships with inbound licensing partners, acting as a point of contact for ongoing discussions and inquiries.

• Provide support and guidance to partners during the licensing process to ensure a positive experience and foster long-term collaboration.

Cross-Functional Collaboration & Integration

• Provide support to brand management teams regarding potential licensors, category availability, royalty rates, and other relevant factors.

• Collaborate with stakeholders to implement best-in-class licensing practices for product development during monthly gate meetings.

Tracking, Reporting & Performance Optimization

• Maintain detailed records of inbound licensing activities, including opportunity status, negotiation progress, and agreement terms.

• Provide regular reports and updates to senior management on inbound licensing performance and key deal milestones.

• Analyze performance data and market feedback to identify optimization opportunities and make recommendations for portfolio adjustments.

Contract Management And Compliance

• Help monitor compliance with contractual obligations and license terms, ensuring partner performance aligns with agreements.

• Collaborate with legal and finance teams on contract renewals, amendments, and terminations as needed.

Market Insights And Trend Analysis

• Stay informed about industry trends, competitor activities, and market dynamics relevant to inbound licensing opportunities.

• Use market insights to support decision-making and identify emerging opportunities for portfolio expansion.

Representation At Events

• Represent the company at summits, trade shows, conventions, and other key forums as needed.

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.
So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.
To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.

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What will you do?
A day in the life of a Senior Manager, Licensing at Dickies looks a little like this.
The Senior Manager of Licensing will work within the Global Product Team. This role collaborates closely with merchandising, design, marketing, legal, and product development teams. The primary responsibility is to oversee the development and execution of the company's licensing strategy and execution, identifying and securing new licensing opportunities, and managing existing licensee relationships. This position reports to the Chief Merchandising Officer.

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Let’s break down that day-in-the-life a bit more.

• Develop and implement a comprehensive licensing strategy that aligns with the brand's vision and business objectives.

• Identify and evaluate new licensing opportunities to expand the brand's presence in key markets and product categories.

• Negotiate and secure licensing agreements with potential partners, ensuring favorable terms and conditions.

• Manage relationships with existing licensees, providing support and guidance to ensure compliance with brand standards and contractual obligations.

• Collaborate with marketing, legal, compliance, supply chain, and product development teams to ensure cohesive and successful licensing initiatives.

• Monitor and analyze the performance of licensed products, making adjustments as necessary to achieve desired outcomes.

• Conduct market research and trend analysis to stay ahead of industry developments and identify new opportunities for growth.

• Develop and maintain strong relationships with external partners, including licensees, retailers, and industry associations.

• Present licensing strategies and results to senior leadership and key stakeholders.

• Ensure all licensed products meet quality, fit, and functional standards.