ABOUT US

Who We Are

SPLiCE is a trade organization founded as a best practice think-tank for trademark brand Licensors.

Vision

SPLiCE was founded in 2004

with the vision to

continuously improve brand licensing.

Mission

We are a community of Licensors who share best practices for protecting, promoting and enhancing brand integrity

The Society of Product Licensors Committed to Excellence (SPLiCE), founded in 2004, maintains a vision to continuously improve brand licensing.

We are a community of licensors who share best practices

to protect, promote and enhance brand integrity.

 

SPLiCE benchmark success frames our organizational cornerstones of legal, marketing,

and quality. We focus on functions that impact & influence licensing initiatives.

Over-arching benchmark studies to identify best-in-class industry practices include:

anti-counterfeiting, brand licensing valuation, environmental sustainability,

finance & royalty collections, food licensing, legal & contractual templates,

marketing and business development, product regulatory compliance,

social accountability, and technology & IP licensing.

SPLiCE is an active Community of Best Practice with 70+ Member companies from

academic, business, privately-held, military, and nonprofit representing:

 

20% of the Dow Jones Industrial Average

9% of Interbrand’s 2017 Top 100 Global Brands

22% of License! Global’s 2018 Top 150 Global Licensors.

Over 60% of SPLiCE Members have a licensing program over 15 years old,

95% have a licensing program in existence for five plus years, and

85%+ have two or more brands to license.

Engagement focus within SPLiCE includes a kaleidoscope of

brand protection knowledge from over 40 industries.

BOARD OF DIRECTORS

SPLiCE Board Members are global thought leaders in brand management. As executives, they offer invaluable knowledge in the Boardroom for our rapidly-changing industry.

INDUSTRY SECTORS

A Brand Community of Best Practice. SPLiCE engages a kaleidoscope of knowledge on brand promotion, enhancement and protection

from over 40 industries.

AWARDS

SPLiCE Member of the Year Awards 

are peer recognized achievements of demonstrated leadership, values, passion,  and overall output for creating substantial impact to SPLiCE.

CODE OF CONDUCT

Commitment to ethical professional conduct is expected of every Member.  The SPLiCE Code consists of  seven imperatives formulated as statements of personal and individual company responsibility.

EVENTS

SPLiCE meetings afford Members desired academic platforms and greatest networking ability.

Events are open to Members, Licensors and VIP Solution Providers.

MEMBERSHIP INQUIRY

For information on membership or collaboration please contact us by completing the form linked below. Please note that membership in SPLiCE is for brand licensors.

CODE OF CONDUCT

Commitment to ethical professional conduct is expected of every SPLiCE Member.

This code, consisting of 7 imperatives formulated as statements of personal and individual company responsibility, identifies the elements of such a commitment.

As a SPLiCE Member I will…

1. Comply with Antitrust Laws. | 2. Be honest and trustworthy.

3. Treat people with respect and dignity. | 4. Be fair and take action not to discriminate.

5. Honor intellectual property rights. | 6. Be respectful of competitor relationships.

7. Honor confidentiality and privacy.

 

BENCHMARK TEAMS

Short-term initiatives that model licensing best practices.

We benchmark areas such as legal, quality, business management, corporate responsibility, and marketing. Benchmark meetings adhere strictly to antitrust policy guidelines.

 
Brand Licensing Valuation

To demonstrate the value of brand licensing as a vital marketing tool to support the core brand.

International
Best Practices

To aid our Members that want to increase brand presence in other countries. 

Product Regulatory Compliance

To uniform best practice processes for brand owners to employ guidelines to address global regulations.

Past Benchmark Initiatives 

Licensing Models | Nonprofit Licensing

Brand Licensing Metrics & Objectives

Selling Licensing Internally

eMarketplace Business Best Practices

To benchmark business models which market licensed products via branded retail  and eCommerce stores.

Legal
Best Practices

To benchmark contractual brand protection best practices.

Royalty Collection
Best Practices

To benchmark the process of royalty collections.

Food Licensing
Best Practices

To benchmark the quality process in co-packaging and food licensing.

Organizational
Structure

To benchmark how SPLiCE Members structure their licensing teams inside their corporations.

Technology Licensing Function Focus Group

To surface best practices for technology licensing and share business models for cross-industry standards of practice.

STANDING COMMITTEES

Long standing initiatives within SPLICE governed by our strategic plan.

Content discussed by Standing Committees adheres strictly to antitrust policy guidelines.

 
Development
Committee

To generate and foster new business development initiatives, leveraging our Strategic Plan as it’s guiding light.

Membership
Committee

To attract and engage our membership with effective methods that ensure the sharing of best practice processes.

Education
Committee

To oversee excellence in licensing education for all SPLiCE Members during our annual membership meetings.

Social & Environmental Responsibility Committee

To promote and be a resource for social compliance and environmental sustainability within SPLiCE.

International
Committee

To aid our Members that want to increase brand presence in other countries.

COLLABORATIONS

For information on membership or collaboration please contact us at members@SPLiCEonline.com or by completing the form below.

Please note that membership in SPLiCE is limited to brand licensors.

 
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Society of Product Licensors Committed to Excellence