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ABOUT US

SPLiCE Who We Are

Who We Are

SPLiCE is a trade organization founded as a best practice think-tank for trademark brand Licensors.

SPLiCE Who We Are
Vision

SPLiCE was founded in 2004

with the vision to

continuously improve brand licensing.

SPLiCE Who We Are
Mission

We are a community of Licensors who share best practices for protecting, promoting and enhancing brand integrity

The Society of Product Licensors Committed to Excellence (SPLiCE), founded in 2004, maintains a vision to continuously improve brand licensing.

We are a community of licensors who share best practices

to protect, promote and enhance brand integrity.

 

SPLiCE benchmark success frames our organizational cornerstones of legal, marketing,

and quality. We focus on functions that impact & influence licensing initiatives.

Over-arching benchmark studies to identify best-in-class industry practices include:

anti-counterfeiting, brand licensing valuation, environmental sustainability,

finance & royalty collections, food licensing, legal & contractual templates,

marketing and business development, product regulatory compliance,

social accountability, and technology & IP licensing.

SPLiCE is an active Community of Best Practice with 70+ Member companies from

academic, business, privately-held, military, and nonprofit.

Engagement focus within SPLiCE includes a kaleidoscope of

brand protection knowledge from over 50 industries.

Contemporary Boardroom
BOARD OF DIRECTORS

SPLiCE Board Members are global thought leaders in brand management. As executives, they offer invaluable knowledge in the Boardroom for our rapidly-changing industry.

New York Sea Port
INDUSTRY SECTORS

A Brand Community of Best Practice. SPLiCE engages a kaleidoscope of knowledge on brand promotion, enhancement and protection

from over 50 industries.

Cheers
AWARDS

SPLiCE Member of the Year Awards 

are peer recognized achievements of demonstrated leadership, values, passion,  and overall output for creating substantial impact to SPLiCE.

Business Handshake
CODE OF CONDUCT

Commitment to ethical professional conduct is expected of every Member.  The SPLiCE Code consists of  seven imperatives formulated as statements of personal and individual company responsibility.

Convention
EVENTS

SPLiCE meetings afford Members desired academic platforms and greatest networking ability. Events are open to Members, Licensors and VIP Solution Providers.

Go Team
MEMBERSHIP INQUIRY

For information on membership or collaboration please contact us by completing the form linked below. Please note that membership in SPLiCE is for brand licensors.

BENCHMARK TEAMS

Short-term initiatives that model licensing best practices.

We benchmark areas such as legal, quality, business management, corporate responsibility, and marketing. Benchmark meetings adhere strictly to antitrust policy guidelines.

Benchmark Teams
Data on a Touch Pad
Brand
Extensions

To demonstrate the value of licensing as a vital marketing tool to support the core brand beyond royalties.

Measuring Licensing Performance Image optimized_edited.jpg
Measuring Licensee
Performance

To demonstrate the value of measuring licensee performance to support the core brand objectively.

Credit Assessment
Royalty Collection
Benchmark

To benchmark the process of royalty collections.

Fancy Dinner Party
Cocktail & Culinary
Licensing

To benchmark best practices of the entire commercialization process for licensed food.

Business Organization
Organizational
Design & Structure

Develop insights and best practices focused on how SPLiCE Members manage their licensing teams within their organization.

VR Headset
Technology
Benchmark

To expose the intersection between brand and technology licensing.

Business Partners at Work
Legal, Anti-Counterfeiting,
& Trademark Law

To benchmark legal best practices and protection of our brands.

Supply Chain Management SPLiCE
Product Regulatory Compliance

To build uniform processes for licensors to employ from the sharing of collaborative best practices to address industry, ...

Market Analysis
Past Benchmark Initiatives 

Licensing Models | Nonprofit Licensing

Brand Licensing Metrics & Objectives

Selling Licensing Internally | eMarketplace

STANDING COMMITTEES

Long standing initiatives within SPLiCE governed by our strategic plan.

Content discussed by Standing Committees adheres strictly to antitrust policy guidelines.

Committees
Giving a Presentation
Development
Committee

To generate and foster new business development initiatives, leveraging our Strategic Plan as it’s guiding light.

Networking
Social & Environmental Responsibility Committee

To promote tools, capacity building tactics, and be a resource within SPLiCE.

London Reflections
International
Committee & Benchmark

To aid our Members that want to increase brand presence in other countries. 

VR headset
Technology Benchmark Committee

To expose the intersection between brand and technology licensing.

Marketing team meeting
Membership & Education
Committee

To oversee membership benefits and licensing education excellence for SPLiCE.

CODE OF CONDUCT

Commitment to ethical professional conduct is expected of every SPLiCE Member.

This code, consisting of 7 imperatives formulated as statements of personal and individual company responsibility, identifies the elements of such a commitment.

As a SPLiCE Member I will…

1. Comply with Antitrust Laws. | 2. Be honest and trustworthy.

3. Treat people with respect and dignity. | 4. Be fair and take action not to discriminate.

5. Honor intellectual property rights. | 6. Be respectful of competitor relationships.

7. Honor confidentiality and privacy.

Code of Conduct

COLLABORATIONS

For information on SPLiCE membership for licensors, solution provider Global Affiliation Program, or collaboration, contact us by completing the form below, we look forward to speaking with you!

Thank you! Message sent.

Collaborations
SPLiCE - Society of Product Licensors Committed to Excellence

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Society of Product Licensors Committed to Excellence

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