ABOUT US

SPLiCE Who We Are
Who We Are

SPLiCE is a trade organization founded as a best practice think-tank for trademark brand Licensors.

Vision

SPLiCE was founded in 2004

with the vision to

continuously improve brand licensing.

Mission

We are a community of Licensors who share best practices for protecting, promoting and enhancing brand integrity

The Society of Product Licensors Committed to Excellence (SPLiCE), founded in 2004, maintains a vision to continuously improve brand licensing.

We are a community of licensors who share best practices

to protect, promote and enhance brand integrity.

 

SPLiCE benchmark success frames our organizational cornerstones of legal, marketing,

and quality. We focus on functions that impact & influence licensing initiatives.

Over-arching benchmark studies to identify best-in-class industry practices include:

anti-counterfeiting, brand licensing valuation, environmental sustainability,

finance & royalty collections, food licensing, legal & contractual templates,

marketing and business development, product regulatory compliance,

social accountability, and technology & IP licensing.

SPLiCE is an active Community of Best Practice with 70+ Member companies from

academic, business, privately-held, military, and nonprofit representing:

 

20% of the Dow Jones Industrial Average

6% of the S&P 500 Index

22% of License Global’s 2020 Top 150 Global Licensors

33 SPLiCE Members accruing $140,072B or 53.4%

11% of Interbrand’s 2020 Top 100 Global Brands

6% of BrandZ Top 100 Most Valuable Global Brands 2020​

6% of Brand Finance US 500 Most Valuable Brands 2020

3% of Brand Finance Global 500 Most Valuable Brands 2020

Engagement focus within SPLiCE includes a kaleidoscope of

brand protection knowledge from over 40 industries.

90%+ are responsible and or accountable for their licensing programs

66%+ of SPLiCE Members have a licensing program over 10 years old

89%+ have a licensing program in existence for five plus years, and

83%+ have two or more brands to license.

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BOARD OF DIRECTORS

SPLiCE Board Members are global thought leaders in brand management. As executives, they offer invaluable knowledge in the Boardroom for our rapidly-changing industry.

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INDUSTRY SECTORS

A Brand Community of Best Practice. SPLiCE engages a kaleidoscope of knowledge on brand promotion, enhancement and protection

from over 40 industries.

Cheers
AWARDS

SPLiCE Member of the Year Awards 

are peer recognized achievements of demonstrated leadership, values, passion,  and overall output for creating substantial impact to SPLiCE.

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CODE OF CONDUCT

Commitment to ethical professional conduct is expected of every Member.  The SPLiCE Code consists of  seven imperatives formulated as statements of personal and individual company responsibility.

Convention
EVENTS

SPLiCE meetings afford Members desired academic platforms and greatest networking ability.

Events are open to Members, Licensors and VIP Solution Providers.

Go Team
MEMBERSHIP INQUIRY

For information on membership or collaboration please contact us by completing the form linked below. Please note that membership in SPLiCE is for brand licensors.

CODE OF CONDUCT

Commitment to ethical professional conduct is expected of every SPLiCE Member.

This code, consisting of 7 imperatives formulated as statements of personal and individual company responsibility, identifies the elements of such a commitment.

As a SPLiCE Member I will…

1. Comply with Antitrust Laws. | 2. Be honest and trustworthy.

3. Treat people with respect and dignity. | 4. Be fair and take action not to discriminate.

5. Honor intellectual property rights. | 6. Be respectful of competitor relationships.

7. Honor confidentiality and privacy.

 

BENCHMARK TEAMS

Short-term initiatives that model licensing best practices.

We benchmark areas such as legal, quality, business management, corporate responsibility, and marketing. Benchmark meetings adhere strictly to antitrust policy guidelines.

 
Fancy Dinner Party
Cocktail & Culinary
Licensing

To benchmark the quality process in co-packaging and food licensing.

Business Organization
Organizational
Structure

To benchmark how SPLiCE Members structure their licensing teams inside their corporations.

Data on a Touch Pad
Strategic Brand
Extension

To demonstrate the value of brand licensing as a vital marketing tool to support the core brand.

Online Shopping
Go-To-Market

To benchmark business models which market licensed products via branded retail and eCommerce stores.

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Product Regulatory Compliance

To uniform best practice processes for brand owners to employ guidelines to address global regulations.

VR Headset
Technology Licensing Function Focus Group

To surface best practices for technology licensing and share business models for cross-industry standards of practice.

Business Partners at Work
Legal
Best Practices

To benchmark contractual brand protection best practices.

Credit Assessment
Royalty Collection
Best Practices

To benchmark the process of royalty collections.

Market Analysis
Past Benchmark Initiatives 

Licensing Models | Nonprofit Licensing

Brand Licensing Metrics & Objectives

Selling Licensing Internally

STANDING COMMITTEES

Long standing initiatives within SPLICE governed by our strategic plan.

Content discussed by Standing Committees adheres strictly to antitrust policy guidelines.

 
Giving a Presentation
Development
Committee

To generate and foster new business development initiatives, leveraging our Strategic Plan as it’s guiding light.

Marketing team meeting
Membership
Committee

To attract and engage our membership with effective methods that ensure the sharing of best practice processes.

Business Conference
Education
Committee

To oversee excellence in licensing education for all SPLiCE Members during our annual membership meetings.

Networking
Social & Environmental Responsibility Committee

To promote and be a resource for social compliance and environmental sustainability within SPLiCE.

London Reflections
International Benchmark
Committee

To aid our Members that want to increase brand presence in other countries.

COLLABORATIONS

For information on membership or collaboration please contact us at members@SPLiCEonline.com or by completing the form below.

Please note that membership in SPLiCE is limited to brand licensors.

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