© 2020 SPLiCE | Terms of Use | Privacy policy |

Society of Product Licensors Committed to Excellence


Who We Are

SPLiCE is a trade organization founded as a best practice think-tank for trademark brand Licensors.


SPLiCE was founded in 2004

with the vision to

continuously improve brand licensing.


We are a community of Licensors who share best practices for protecting, promoting and enhancing brand integrity

The Society of Product Licensors Committed to Excellence (SPLiCE), founded in 2004, maintains a vision to continuously improve brand licensing.

We are a community of licensors who share best practices

to protect, promote and enhance brand integrity.


SPLiCE benchmark success frames our organizational cornerstones of legal, marketing,

and quality. We focus on functions that impact & influence licensing initiatives.

Over-arching benchmark studies to identify best-in-class industry practices include:

anti-counterfeiting, brand licensing valuation, environmental sustainability,

finance & royalty collections, food licensing, legal & contractual templates,

marketing and business development, product regulatory compliance,

social accountability, and technology & IP licensing.

SPLiCE is an active Community of Best Practice with 70+ Member companies from

academic, business, privately-held, military, and nonprofit representing:


20% of the Dow Jones Industrial Average

9% of Interbrand’s 2017 Top 100 Global Brands

22% of License! Global’s 2018 Top 150 Global Licensors.

Over 60% of SPLiCE Members have a licensing program over 15 years old,

95% have a licensing program in existence for five plus years, and

85%+ have two or more brands to license.

Engagement focus within SPLiCE includes a kaleidoscope of

brand protection knowledge from over 40 industries.


Commitment to ethical professional conduct is expected of every SPLiCE Member.

This code, consisting of 7 imperatives formulated as statements of personal and individual company responsibility, identifies the elements of such a commitment.

As a SPLiCE Member I will…

1. Comply with Antitrust Laws. | 2. Be honest and trustworthy.

3. Treat people with respect and dignity. | 4. Be fair and take action not to discriminate.

5. Honor intellectual property rights. | 6. Be respectful of competitor relationships.

7. Honor confidentiality and privacy.



Short-term initiatives that model licensing best practices.

We benchmark areas such as legal, quality, business management, corporate responsibility, and marketing. Benchmark meetings adhere strictly to antitrust policy guidelines.



Long standing initiatives within SPLICE governed by our strategic plan.

Content discussed by Standing Committees adheres strictly to antitrust policy guidelines.



For information on membership or collaboration please contact us at members@SPLiCEonline.com or by completing the form below.

Please note that membership in SPLiCE is limited to brand licensors.