Who We Are
SPLiCE is a trade organization founded as a best practice think-tank for trademark brand Licensors.
SPLiCE was founded in 2004
with the vision to
continuously improve brand licensing.
We are a community of Licensors who share best practices for protecting, promoting and enhancing brand integrity
The Society of Product Licensors Committed to Excellence (SPLiCE), founded in 2004, maintains a vision to continuously improve brand licensing.
We are a community of licensors who share best practices
to protect, promote and enhance brand integrity.
SPLiCE benchmark success frames our organizational cornerstones of legal, marketing,
and quality. We focus on functions that impact & influence licensing initiatives.
Over-arching benchmark studies to identify best-in-class industry practices include:
anti-counterfeiting, brand licensing valuation, environmental sustainability,
finance & royalty collections, food licensing, legal & contractual templates,
marketing and business development, product regulatory compliance,
social accountability, and technology & IP licensing.
SPLiCE is an active Community of Best Practice with 70+ Member companies from
academic, business, privately-held, military, and nonprofit representing:
20% of the Dow Jones Industrial Average
6% of the S&P 500 Index
22% of License Global’s 2020 Top 150 Global Licensors
33 SPLiCE Members accruing $140,072B or 53.4%
11% of Interbrand’s 2020 Top 100 Global Brands
6% of BrandZ Top 100 Most Valuable Global Brands 2020
6% of Brand Finance US 500 Most Valuable Brands 2020
3% of Brand Finance Global 500 Most Valuable Brands 2020
Engagement focus within SPLiCE includes a kaleidoscope of
brand protection knowledge from over 40 industries.
90%+ are responsible and or accountable for their licensing programs
66%+ of SPLiCE Members have a licensing program over 10 years old
89%+ have a licensing program in existence for five plus years, and
83%+ have two or more brands to license.
CODE OF CONDUCT
Commitment to ethical professional conduct is expected of every SPLiCE Member.
This code, consisting of 7 imperatives formulated as statements of personal and individual company responsibility, identifies the elements of such a commitment.
As a SPLiCE Member I will…
1. Comply with Antitrust Laws. | 2. Be honest and trustworthy.
3. Treat people with respect and dignity. | 4. Be fair and take action not to discriminate.
5. Honor intellectual property rights. | 6. Be respectful of competitor relationships.
7. Honor confidentiality and privacy.
Short-term initiatives that model licensing best practices.
We benchmark areas such as legal, quality, business management, corporate responsibility, and marketing. Benchmark meetings adhere strictly to antitrust policy guidelines.
Long standing initiatives within SPLiCE governed by our strategic plan.
Content discussed by Standing Committees adheres strictly to antitrust policy guidelines.
For information on SPLiCE membership for licensors, solution provider Global Affiliation Program, or collaboration, contact us by completing the form below, we look forward to speaking with you!