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ABOUT US

SPLiCE Who We Are

Who We Are

SPLiCE is a trade organization founded as a best practice think-tank for trademark brand Licensors.

SPLiCE Who We Are
Vision

SPLiCE was founded in 2004

with the vision to

continuously improve brand licensing.

SPLiCE Who We Are
Mission

We are a community of Licensors who share best practices for protecting, promoting and enhancing brand integrity

The Society of Product Licensors Committed to Excellence (SPLiCE), founded in 2004, maintains a vision to continuously improve brand licensing.

We are a community of licensors who share best practices

to protect, promote and enhance brand integrity.

 

SPLiCE benchmark success frames our organizational cornerstones of legal, marketing,

and quality. We focus on functions that impact & influence licensing initiatives.

Over-arching benchmark studies to identify best-in-class industry practices include:

anti-counterfeiting, brand licensing valuation, environmental sustainability,

finance & royalty collections, food licensing, legal & contractual templates,

marketing and business development, product regulatory compliance,

social accountability, and technology & IP licensing.

SPLiCE is an active Community of Best Practice with 70+ Member companies from

academic, business, privately-held, military, and nonprofit.

Engagement focus within SPLiCE includes a kaleidoscope of

brand protection knowledge from over 50 industries.

Contemporary Boardroom
BOARD OF DIRECTORS

SPLiCE Board Members are global thought leaders in brand management. As executives, they offer invaluable knowledge in the Boardroom for our rapidly-changing industry.

New York Sea Port
INDUSTRY SECTORS

A Brand Community of Best Practice. SPLiCE engages a kaleidoscope of knowledge on brand promotion, enhancement and protection

from over 50 industries.

Cheers
AWARDS

SPLiCE Member of the Year Awards 

are peer recognized achievements of demonstrated leadership, values, passion,  and overall output for creating substantial impact to SPLiCE.

Business Handshake
CODE OF CONDUCT

Commitment to ethical professional conduct is expected of every Member.  The SPLiCE Code consists of  seven imperatives formulated as statements of personal and individual company responsibility.

Convention
EVENTS

SPLiCE meetings afford Members desired academic platforms and greatest networking ability.

Events are open to Members, Licensors and VIP Solution Providers.

Go Team
MEMBERSHIP INQUIRY

For information on membership or collaboration please contact us by completing the form linked below. Please note that membership in SPLiCE is for brand licensors.

CODE OF CONDUCT

Commitment to ethical professional conduct is expected of every SPLiCE Member.

This code, consisting of 7 imperatives formulated as statements of personal and individual company responsibility, identifies the elements of such a commitment.

As a SPLiCE Member I will…

1. Comply with Antitrust Laws. | 2. Be honest and trustworthy.

3. Treat people with respect and dignity. | 4. Be fair and take action not to discriminate.

5. Honor intellectual property rights. | 6. Be respectful of competitor relationships.

7. Honor confidentiality and privacy.

Code of Conduct

BENCHMARK TEAMS

Short-term initiatives that model licensing best practices.

We benchmark areas such as legal, quality, business management, corporate responsibility, and marketing. Benchmark meetings adhere strictly to antitrust policy guidelines.

Benchmark Teams
Data on a Touch Pad
Brand
Extensions

To demonstrate the value of brand licensing as a vital marketing tool to support the core brand.

Business Organization
Organizational
Structure

To benchmark how SPLiCE Members structure their licensing teams inside their corporations.

VR Headset
Technology
Licensing

To surface best practices for technology licensing and share business models for cross-industry standards of practice.

Fancy Dinner Party
Cocktail & Culinary
Licensing

To benchmark the quality process in co-packaging and food licensing.

Supply Chain Management SPLiCE
Product Regulatory Compliance

To uniform best practice processes for brand owners to employ guidelines to address global regulations.

Market Analysis
Past Benchmark Initiatives 

Licensing Models | Nonprofit Licensing

Brand Licensing Metrics & Objectives

Selling Licensing Internally | eMarketplace

Business Partners at Work
Legal, Anti-Counterfeiting,
& Trademark Law

To benchmark contractual brand protection best practices.

Credit Assessment
Royalty Collection
 

To benchmark the process of royalty collections.

STANDING COMMITTEES

Long standing initiatives within SPLiCE governed by our strategic plan.

Content discussed by Standing Committees adheres strictly to antitrust policy guidelines.

Committees
Giving a Presentation
Development
Committee

To generate and foster new business development initiatives, leveraging our Strategic Plan as it’s guiding light.

Marketing team meeting
Membership
Committee

To attract and engage our membership with effective methods that ensure the sharing of best practice processes.

Business Conference
Education
Committee

To oversee excellence in licensing education for all SPLiCE Members during our annual membership meetings.

Networking
Social & Environmental Responsibility Committee

To promote and be a resource for social compliance and environmental sustainability within SPLiCE.

London Reflections
International
Committee & Benchmark

To aid our Members that want to increase brand presence in other countries.

VR headset
Technology Benchmark Committee

To surface best practices for technology licensing and share business models for cross-industry standards of practice.

COLLABORATIONS

For information on SPLiCE membership for licensors, solution provider Global Affiliation Program, or collaboration, contact us by completing the form below, we look forward to speaking with you!

Thank you! Message sent.

Collaborations
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