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SPLiCE Virtual Licensors Workshop 2021 · Sep 21 to 23

We are delighted to celebrate our 19th annual Licensors Workshop with special featured Member, The American Red Cross! We have produced an incredible agenda meaningful to your business, and will demonstrate new ways for you to network within our Hopin event platform.

Registration is now closed. For more info:
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Time & Location

Sep 21, 2021, 12:00 PM EDT – Sep 23, 2021, 3:30 PM EDT

Virtual - Hopin platform

About the Event

SPLiCE Virtual Licensors Workshop 2021 | September 21 - 23

Featured Member: The American Red Cross

• FIRST TIMERS & MENTORS Team Building | Wednesday, September 15 • 12:00 pm ET - 1:15 pm ET •

sponsored by Team NFL!

Build your SPLiCE Network! We will conduct 1st Timers on Wednesday, September 15th in Hopin to introduce the first timers to SPLiCE and Hopin. Our goal is to provide an overview and spend the majority of the time with the new ‘team members’ sharing and asking questions.

12:00 pm ET

Intro to SPLiCE & Hopin

12:15 pm ET

Break-out sessions: introduce each person to one another with name, title, company. Then, what they would like to learn or contribute within SPLiCE. 6 to 10 individuals in each session. A Membership team member to facilitate each session

12:40 pm ET

One big session to debrief smaller sessions and highlight our newest members!

1:00 pm ET

Open for any that have more questions or tech issues

• BENCHMARKING BEST PRACTICES | Tuesday, September 21 • 12:00 pm - 5:00 pm ET •  

SPLiCE benchmark teams have been assembling best in class practices to share with you. The presentations will assist your licensing teams with a 360-degree perspective of your business.

12:00 pm ET

Welcome & Introduction to Licensors Workshop / Chairman Address, CEO State of the Union

Kimberly A. Kociencki, CEO, SPLiCE

Paul Sammons, SPLiCE Chairman of the Board


Trevor Riggen, SVP, Disaster Cycle Services, The American Red Cross

12:45 pm ET

Food Licensing During COVID & the Numbers

Andy Paladino, Senior Manager, Global Licensing, The Hershey Company

“More Power” through Licensing: Powerade Case Study

John Larson, Senior Manager, Food Licensing, The Coca-Cola Company

Guest presenter: Nancy Samani, VP of Licensing, The Jel Sert Company

McCormick & Instant Pot – More than a Licensed Product

Rob Johnson, Senior Manager, Brand Licensing, McCormick & Company

From Snacking to Functional Nutrition with Mondelēz International

Jennifer Levin, Brand Licensing Manager, North America, Mondelēz International

Open Q&A for all attendees

Sponsored by the SPLiCE Food Licensing Benchmark Initiative

Anheuser-Busch InBev · Brown-Forman · The Coca-Cola Company · The Hershey Company · Kellogg Company · Life is Good · Mars Retail Group · McCormick & Company · Mondelēz International

2:15 pm ET

Networking Break

2:30 pm ET

Diversity, Equity & Inclusion in Licensing: Organizational Structure Annual Survey

Dan Croft, Director of IP Licensing, HP Inc.

SPLiCE Audit and Risk Assessment Best Practice Primer

Mercedes Alvarez, IP Licensing Portfolio Income Manager, HP Inc.

Jessica Charette, Trademark Royalty Accounting Coordinator, GM Trademark Licensing, General Motors

3:30 pm ET

HMHU Functional Breakouts: Future Benchmarking Collaborative Creative Problem Solving

Running concurrently: Royalty Collections AND Organizational Structure

1:1 Networking Sessions

4:00 pm ET

Member of The Year and First Timers & Mentors Reception sponsored by HP Inc.

• BRAND PROTECTION | Wednesday, September 22 • 12:00 pm - 5:00 pm ET •   

Brand protection is at the crux of IP licensing. As the world continues to adapt to current business environments, we will address the various guard rails and important resources available to you as a licensor.

12:00 pm ET

Welcome with Stephen Glockenmeier, Vice President Marketing, Corporate Brand Licensing, and Consumer Channels, The American Red Cross Training Services

12:15 pm ET

Best Practices for Licensors and Licensees with an Amazon eMarketplace

Ray Ashburg, Associate General Counsel, Electrolux

Amazon Brand Protection and the Counterfeit Crimes Unit

Sean Farrell, Senior Risk Manager, Amazon Counterfeit Crimes Unit (CCU)

David Pounds, Global Brand Relations Manager, Amazon Global Brand Relations (GBR)

Educational Bullets:

· A moderated conversation will include a case study of an Electrolux licensed water filter sold on Amazon.

· Overview of Amazon Brand Protection, including tools like Brand Registry, Report a Violation, and Automated Brand Protections.

· Amazon Brand Protection Initiatives (2020 Brand Protection Report)

· Overview of the Counterfeit Crimes Unit, including background on the team, how we work with brands and law enforcement, and a brief case study of a successful CCU and brand partnership investigation/litigation.

1:45 pm ET

Networking Break & Brand Protection Legal Breakout Session

1:1 Networking sessions

2:15 pm ET

International Licensing: Registering with China Customs

Paul Sammons, Director, Global Licensing Operations & Finance, Electrolux

Sponsored by the International Benchmark Committee

2:45 pm ET

Licensors and Licensees Antitrust Compliance plus Amicus Update

Laura Colca, SPLiCE Corporate Counsel  & Partner, Goldberg Segalla LLP

Kimberly Kociencki, SPLiCE CEO

3:30 pm ET

Selling Product Compliance Internally

Manny Grace, Associate General Counsel, The Walt Disney Company

Melinda Miller, Director, Merchandise Compliance - Universal Parks & Resorts, NBCUniversal

· Why product safety compliance is important to protecting your brand.

· How to get your senior management to buy-into a compliance program, even with a shoestring budget.

4:00 pm ET

HMHU Functional Breakout: Product Safety and Compliance Collaborative Creative Problem Solving

1:1 Networking sessions

• BRAND BUILDING | Thursday, September 23 • 12:00 pm - 3:00 pm ET •  

You will learn the new ways brand owners are expanding global reach and meeting consumer relevancy through IP licensing. Exceptional presentations to incite how you ‘think’ about your business and what are those paradigm shifts effecting the licensing industry.

12:00 pm ET 

Licensing Education: Using Licensing to Fulfill a Corporate Mission

José Barrios, IP Sales & Licensing, HP Inc.

Mayank Dhingra, Senior Education Business Leader - Middle East, Africa and Eastern Europe, HP Inc.

Christine Nasserghodsi, Managing Partner, Mirai Partners

Kenneth D. Whitfield Jr., VP of Global Business Development, Channel and GTM, Classera Inc.

One of HP’s sustainable impact goals is to “Enable better learning outcomes for 100 million people by 2025, since the beginning of 2015.” Our Education Licensing Programs not only are completely aligned with this corporate mission, but also contribute to this goal. For more information please visit the following:

1:00 pm ET


David J. Katz, EVP & CMO, Randa Apparel & Accessories

1:45 pm ET

The Licensing Paradigm Shift

HMHU Functional Breakout: Future Brand Building Creative Conversation

sponsored by Strategic Brand Extension and Go-To-Market Benchmark Teams

2:15 pm ET

Collaborating with Positive Vibes: Mack Truck & Life is Good

Cam Creech, Brand Management, Licensing & Merchandise, Mack Trucks

Linne Kimball, Vice President, Strategic Partnerships, The Life is Good Company

· How we worked together to create a co-branded t-shirt that raised funds for our selected beneficiary organizations at the beginning of the Covid pandemic.

· We jointly leveraged our respective social channels for positive vibes.

2:45 pm ET


Welcome Jose Barrios, newly appointed SPLiCE Chairman of the Board with Kimberly Kociencki, SPLiCE CEO, to learn how we take our learning into 2022 as actionable benchmark studies!

Thank you to our generous sponsors!

Event Sponsor · The Hershey Company

First Timers & Mentors Team Building · NFL

Member and Initiative of the Year Awards · HP Inc.

Networking · Careismatic Brands Inc. and McCormick & Company

Creative T-Shirt · Life is Good and Mack Trucks

SPLiCE Licensors Workshop (LW) is an event for SPLiCE Members-only. It facilitates our State of the Union and annual Board of Directors meeting. This unique event is a licensors peer-to-peer academic platform. It offers benchmark teams to voice current tools and best practices. We present trending topics and feature panel presentations relevant to the licensor community. We engage a philosophy of divergence and convergence for idea implementation.

Join the conversation to learn & share licensing best practices!

SPLiCE sponsorships fund our event and fuel our gratitude! All sponsorships assist SPLiCE to continuously improve licensing. Your receipt will document all sponsorship contributions. For all sponsorships, we will include your corporate logo on Licensors Workshop event collateral and post on

Cancellation and Substitution: All registrations are transferable to a colleague from your company. If you must cancel for any reason you must notify SPLiCE in writing by August 21st, 2021 for a refund less a $50 processing fee. All refunds will be issued via check. Cancellations received after August 21st, 2021 are non-refundable. 

Substitutions are only accepted as long as the person is from the same company. Kindly contact for additional information. 


  • 15 minutes

    Welcome & Introduction to Licensors Workshop • Chairman Address, CEO State of the Union

    Hopin - Main Stage

  • 30 minutes


    Hopin - Main Stage
6 more items available


  • TEAMS of 5 or more after JUL 1

    SPLiCE Licensors Workshop TEAM ticket registers your entire licensing team for one price of $1,495! Registration includes Welcome, State of The Union, presentations, and all benchmark reports, educational networking, portfolio building, recognition, and industry updates. Our SPLiCE Team will reach out to you with instructions for all your team members to receive your VIP code for Virtual LW.

    Sale ended
  • LW2021 Registration

    SPLiCE Licensors Workshop ticket includes Welcome, State of The Union, presentations, benchmark reports, educational networking, portfolio building, recognition, and industry updates. All attendees must be 21 years of age or older to attend.

    Sale ended
  • Virtual Networking SPONSOR

    SPLiCE 19th Annual Licensors Workshop Virtual Networking SPONSOR | This sponsorship will assist SPLiCE to harness online team building! SPLiCE Sponsorship opportunities fund our event and fuel our gratitude! All sponsorships assist SPLiCE to continuously improve licensing. Your receipt will document all sponsorship contributions.

    Sale ended
  • Member of Year Award SPONSOR

    Member of The Year Awards SPONSOR | This sponsorship funds the recognition of Thought Leaders within SPLiCE with a plaque and donation to Feed America. These individuals are recognized for their values, passion, diversity, leadership, quality, accountability and overall output for creating substantial impact to SPLiCE. Help us celebrate all they do for SPLiCE! Your receipt will account for your generous sponsorship.

    Sale ended
  • OPEN Sponsorship

    We will bring all our resources to the table and are in need of additional support with technology management and design. Your open sponsorship of $200 or more will help us create the best event for SPLiCE Members! Thank you in advance!

    Sale ended
  • Registration & Welcome SPONSOR

    Registration & Welcome SPONSOR | Help us welcome our SPLiCE Family. This SPLiCE Sponsorship assists food and beverages for attendee arrival. Help us make it delightful!

    Sale ended



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