* LICENSE TO PLAY GLOBALLY 2022 *

World IP Day & SPLiCE 18th Anniversary

Tuesday, April 26 · 12:00 pm - 2:00 pm ET

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As SPLiCE celebrates its 18th anniversary and World IP Day on April 26,

we will address global thought leadership on ways to protect, promote,

and enhance brand integrity through licensing.

 

Join us for a deep dive into exploring new research tools and

a metaverse case study which impact the voice of youth and IP!

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About World IP Day

In 2000, WIPO's member states designated April 26 – the day on which the WIPO Convention came into force in 1970 – as World IP Day with the aim of increasing general understanding of IP. Since then, World IP Day has offered a unique opportunity each year to join with others around the globe to consider how IP contributes to the flourishing of music and the arts and to driving the technological innovation that helps shape our world.

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Society of Product Licensors Committed to Excellence (SPLiCE),

founded on April 26, 2004, maintains a vision to continuously improve brand licensing. We are a community of licensors who share best practices

to protect, promote and enhance brand integrity.

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2022 Program

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SPLiCE Anniversary & World IP Day Program Welcome

Kimberly Kociencki, CEO, SPLiCE

Michael Penn, SPLiCE International Benchmark Committee Chair,

EVP International & Licensing, Careismatic Brands, Inc.

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Research is Not a Four Letter Word, Anymore

Leigh Ann Schwarzkopf, Delivering Global Innovation at Project Partners Network

Tammy Talerico, Director of Licensing at Church & Dwight Co. Inc.

*    Research is more important than ever before.  With rapidly changing consumer needs and wants and with wild fluctuations in marketplace dynamics, knowledge is power.  Tammy and Leigh Ann will discuss the evolving insights landscape, provide some best practices and share case studies.

*    Expect to walk away with some practical advice and thought-starters, along with tools and techniques.  Now that we don’t have to think about research only with a capital “R”,

18 months of planning and a huge budget,

you can be control with a modest budget and limited time.

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Forever 21 in the Metaverse Case Study | Forever 21 Shop City on Roblox

Justin Hochberg, CEO and CO-FOUNDER, Virtual Brand Groups

Immersive experience

Empowers players to express their individuality as they build their own store and manage every aspect of gameplay to be ranked the “top shop” with unprecedented customization options.

Global community

Was conceived as a community-first game in collaboration with over a dozen of Roblox’s most “fashion fabulous” designers, content creators and influencers.

Innovative fashion

Showcases the latest trends even before they appear in store AND tests new trends, products and even categories with a vast range of avatar merchandise.

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Breakout ThinkIn Session & Networking

Breakout ThinkIn session for all attendees with global experts to discuss the ways in which we can protect, promote and expand our brands.