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The SPLiCE Virtual International Conference 2022 is open for SPLiCE Members,

non-member brand owners and Global Affiliate Solution Provider Sponsors to collaborate.

Our focus is to discuss benchmarking, trends, and to network on global topics

related to licensing and brand enhancement.

2022 International Conference |  October 18-19 | Hybrid




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2021 Program Highlights


Consumer Behavior: What's Changed, What hasn't, and Why It Matters

David Katz, EVP & CMO, Randa Apparel & Accessories

SPLiCE Program Welcome

Kimberly Kociencki, CEO, SPLiCE

Paul Sammons, SPLiCE Chairman of the Board &  Director, Global Operations & Finance, Electrolux

Michael Penn, SPLiCE International Benchmark Committee Chair, EVP & International, Careismatic Brands

KEYNOTE | Consumer Behavior: What's Changed, What Hasn't, and Why It Matters

David Katz, EVP & CMO, Randa Apparel & Accessories  

At the SPLiCE International Conference, David will lead a discussion on consumer behavior: what has changed, what has not, and why it matters to licensing, brands, and the stories that we tell. Which changes were true “choices”, which changes are transient, and which will be enduring? Why some brands have become more relevant while others have become less so. Be prepared to have your assumptions challenged.

Brexit Outcomes and the EU’s Safety Gate for Dangerous Non-Food Products

Anna Halford McGhee, Assistant Principal Counsel at The Walt Disney Company Limited

Looking at the EU/UK Trade and Cooperation Agreement, and the results of Brexit for UK and EU operators.
Providing an overview of the system formerly known as RAPEX.​

How iaidō and Stobbs are Revolutionizing Trademark Portfolio Management

with Development Partner ABInBev

Lewis Whiting, co-founder and CEO of iaidō & IA Director, Stobbs    

Pieter van den Bulck, Global Director, Intellectual Property, Anheuser-Busch InBev NV/SA

In-house legal teams can struggle to manage commercial data, trade mark non-use, protection strategy, gap fill analysis and renewals analysis at scale. We will address these challenges through an ABInBev case study which led to a breakthrough solution development.

Full Court Press: Why Trademark Protection Requires a 360° Approach

Kim Boyle, Senior Counsel, Richard Law Group, Inc.

Rhys Fleming, Sales Director, Europe, Dependable Solutions

To maintain a successful licensing program, your intellectual property needs to be protected. In this session we will explore some of the methods and tools available to support you in your efforts to create and execute an effective protection strategy.    


Agile E-Commerce - Today's Imperative for Licensor Branded Merchandise

Scott Stern, CEO & President, Norscot Group, Inc.

Max Wellenstein, Digital Services Manager, Norscot Group, Inc.

Case Study of Philanthropy & Licensing

Melissa Lawson, Director Global Licensing, Under Armour

How to incorporate licensed products into global philanthropy collections.

How to ensure licensees give back.

Connected Packaging: Consumer Engagement and Protection in an Online World

Eric Rennagel, CEO, Founder, MyMediabox  


Midday Tea Breakout Session: Consumer Impressions

Moderated session with David Katz, EVP & CMO, Randa Apparel & Accessories

Interactive session and your opportunity to participate live.
Sponsored by: | MyMediabox | Stobbs IP

Sustainability in Licensing Conversation

Mike Dunn, Co-President & Chief Brand Officer, Octane5

International Sanctions

Paul D. Sammons, Director, Global Operations & Finance, Electrolux Global Brand Licensing

Midday Tea Breakout Session: SPLiCE Help Me Help You
Moderated session with Kimberly Kociencki, CEO, SPLiCE,

Paul Sammons, Director, Global Operations & Finance, Electrolux Global Brand Licensing,

Michael Penn, EVP & International, Careismatic Brands, Inc.
Interactive conversation on international licensing trends that impact business.

This is your opportunity to participate live and get insights on specific areas that are important to you.
Sponsored by: | MyMediabox | Stobbs IP

Labor Abuses: Realities, Supply Chain Risks & Tools for Greater Impact

Bureau of International Labor Affairs (ILAB), U.S. Department of Labor,

Office of Child Labor, Forced Labor, and Human Trafficking Guest Presenters:

James Gyenes, Senior Policy Coordinator & Rachel Raba, Senior Policy Coordinator

Education Topics:

DOL’s annual publications and main findings from the September 2020 release:

What’s new in 2020 - Child labor data on 131 countries.​

Ongoing labor issues in China, including goods produced with forced labor and associated supply chain risks.

Impact of COVID-19 on labor around the world.

Comply Chain app and 2021 launch of a new version in Malay.


Case Study: NFL International Expansion

​Salha Latif, Director, International Consumer Products, National Football League

How licensing and consumer products play a key role in global fan development


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