No matter where in the world your licensing program plays,
we have the expertise to put you in the spotlight.
Join us in New York City as we shine the bright lights
on best practices and collaboration for Brand Opportunities.
Open to SPLiCE Members & Global Affiliates, and
qualified licensing industry stakeholders including
Licensors, Brand Owners, Manufacturers, and Licensees.
Our focus is to discuss benchmarking, trends, and to network on global topics
related to licensing and brand enhancement.
SPLiCE INTERNATIONAL CONFERENCE 2022
- THE INTERNATIONAL STAGE -
New York City | Hybrid
TUESDAY | OCTOBER 18
Razzle Dazzle: How Licensing Brings the Musical Stage Play Business from Broadway to the World
Seth Stuhl, Vice President, Business Affairs & Legal Counsel, Disney Theatrical Productions
Moderated by Kimberly Kociencki, CEO, SPLiCE
Building Innovative International Retail Stores
Brand stories from retail in Korea and mono brand stores,
licensors are taking new opportunities at retail!
Denise Penn, Octane5
Amazon Brand Protection Overview
* Amazon Global Brand Relations Manager David Pounds will provide a 2022 update on
Amazon’s Brand Protection tools and programs, and how you can leverage
these to protect your brand.
* Q&A will be offered at end of the presentation.
Brand Protection in 2022: Where Are We Now
The Counterfeiting Landscape A review of licensing-related issues in some key international territories:
Southeast Asia – the risks and rewards of doing business there, and how to cover all bases
LATAM – how protect your brand in neighbouring countries, including on MercadoLibre
Europe – an analysis of the most significant platforms in different Member States,
and the rules of the game for effective enforcement
Trademark infringement Looking beyond physical counterfeits and e-commerce misuse:
Copycats – why imitation is not always flattering
Name collision – how to deal with conflicts involving third party trademarks and brands
Online issues – the risks facing licensed brands online from a PR and customer safety perspective
Julius Stobbs, Founder at Stobbs IP
Key Considerations for Developing an International Licensing Strategy:
Planning and Partnerships
Extending your brand internationally through licensing will necessitate the creation of a comprehensive strategy - this session will outline the essential elements of that licensing strategy,
all of which must be taken into consideration at the outset.
* We will look at the steps that need to be taken from understanding brand awareness and
positioning, market, and consumer trend analysis, to trademark registrations and planning.
* The session will also cover the steps needed to execute on the plan and
the potential partnerships that may – or need to be – put in place.
* Finally, we will include a recent case study from a global corporate brand that
has just initiated a global licensing strategy.
Ciaran Coyle, President & CEO, LMCA
Colleen Baird, VP, Strategy & Business Development, LMCA
Business and networking development for all onsite attendees
PLUS Cheers & Nosh Reception!
WEDNESDAY | OCTOBER 19
International Licensing Fireside Chat
Secrets to Success: International Licensing
With experts that have actualized successful international licensing, we will dig into how and
why to get started, to best practices, to finding licensees, to risk management.
* Where to begin with launching an international program
* Identifying the right licensees to enter a new country or region
* Strategies for winding down the pre-existing licensees
* How do you go about minimizing risk for your company and your brand
* Suggested best practices and lessons learned around onboarding international licensees
Moderated by Michael Penn, SPLiCE International Benchmark Committee
Kenneth Wyse, President at Wyse Consulting
Licensing in the Metaverse
The Metaverse “virtual experience” continues to expand year over year.
It allows brand engagement in a way like nothing has before and
provides the potential for a very lucrative bottom line.
It’s no wonder more and more brands are licensing in the Metaverse.
Areas of presentation best practices:
* Building a Metaverse
* Brands in the Metaverse
* From Virtual to Physical
* IP meets Metaverse – legal considerations
Marty Malysz, President of Dependable Solutions, Inc.
Royalty Audits – It’s not only about the money.
Is the Licensee really operating in the way you think they are?
* Are products approved and sold as you envisioned
* Are you getting the marketing bang you negotiated
* Are you getting the ROI you should be
Debbie Stewart, Managing Director at InvotexIP, LLC
International Licensing & eCommerce Drivers
We will discuss the surprising digital platforms available
to grow your international successful licensing business.
Special Guest: Rob Johnson, Head of Licensing, McCormick & Company
Scott Stern, President/Chief Executive Officer, Norscot Group, Inc.
TLL Trends in International Licensing and Licensing Sustainability Award
Gary Symons, Editor-in-Chief, The Licensing Letter
Onsite-only ThinkIn: Amazon Brand Protection – Optimizing Notices in Brand Registry
Amazon Global Brand Relations Manager, David Pounds, will provide helpful tips for optimizing
your notice of infringement acceptance, as well as up to date information on Brand Registry roles and
Selling roles and how these may impact licensors and licensees. Interactive Q&A.
To request attendance, please contact Collaborate@SPLiCElicensing.com.
Qualified attendees will receive a response within 24 hours. Acceptance, based upon current by‐laws
and SPLiCE Global Affiliate Program requirements, is at the discretion of SPLiCE management.
SPLiCE INTERNATIONAL CONFERENCE 2022 UMBRELLA SPONSOR
& SPLiCE SAPPHIRE SPONSOR
SPLiCE EXECUTIVE PLANNING COMMITTEE